Vital Farms (NASDAQ:VITL – Get Free Report) and US Foods (NYSE:USFD – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, valuation, profitability and institutional ownership.
Institutional & Insider Ownership
98.6% of Vital Farms shares are held by institutional investors. Comparatively, 98.8% of US Foods shares are held by institutional investors. 21.3% of Vital Farms shares are held by insiders. Comparatively, 0.6% of US Foods shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Risk and Volatility
Vital Farms has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Comparatively, US Foods has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Vital Farms | 8.50% | 20.19% | 14.69% |
| US Foods | 1.71% | 18.74% | 6.09% |
Earnings & Valuation
This table compares Vital Farms and US Foods”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Vital Farms | $606.31 million | 2.10 | $53.39 million | $1.32 | 21.52 |
| US Foods | $39.42 billion | 0.56 | $676.00 million | $2.94 | 33.99 |
US Foods has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than US Foods, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Vital Farms and US Foods, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vital Farms | 0 | 2 | 12 | 0 | 2.86 |
| US Foods | 0 | 2 | 10 | 0 | 2.83 |
Vital Farms currently has a consensus price target of $49.91, suggesting a potential upside of 75.67%. US Foods has a consensus price target of $107.33, suggesting a potential upside of 7.42%. Given Vital Farms’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Vital Farms is more favorable than US Foods.
Summary
Vital Farms beats US Foods on 9 of the 14 factors compared between the two stocks.
About Vital Farms
Vital Farms, Inc., a food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, and liquid whole eggs. The company was founded in 2007 and is headquartered in Austin, Texas.
About US Foods
US Foods Holding Corp., together with its subsidiaries, engages in marketing, sale, and distribution of fresh, frozen, and dry food and non-food products to foodservice customers in the United States. The company's customers include independently owned single and multi-unit restaurants, regional concepts, national restaurant chains, hospitals, nursing homes, hotels and motels, country clubs, government and military organizations, colleges and universities, and retail locations. The company was formerly known as USF Holding Corp. and changed its name to US Foods Holding Corp. in February 2016. US Foods Holding Corp. was incorporated in 2007 and is headquartered in Rosemont, Illinois.
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