Northstar Advisory Group LLC Cuts Stock Holdings in Amazon.com, Inc. $AMZN

Northstar Advisory Group LLC decreased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 14.3% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 29,457 shares of the e-commerce giant’s stock after selling 4,924 shares during the period. Amazon.com comprises approximately 2.6% of Northstar Advisory Group LLC’s holdings, making the stock its 6th largest holding. Northstar Advisory Group LLC’s holdings in Amazon.com were worth $6,468,000 as of its most recent SEC filing.

A number of other large investors have also recently made changes to their positions in the stock. Fairway Wealth LLC increased its position in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in Amazon.com in the third quarter worth approximately $27,000. Cooksen Wealth LLC increased its holdings in Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp raised its position in Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares in the last quarter. Finally, Access Investment Management LLC purchased a new stake in shares of Amazon.com in the 2nd quarter worth $74,000. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Amazon.com

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, CEO Douglas J. Herrington sold 1,000 shares of the business’s stock in a transaction on Wednesday, February 11th. The shares were sold at an average price of $208.00, for a total transaction of $208,000.00. Following the sale, the chief executive officer directly owned 504,934 shares in the company, valued at $105,026,272. This trade represents a 0.20% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 42,377 shares of company stock worth $9,236,277 in the last quarter. 10.80% of the stock is currently owned by company insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts and technicals make a bullish case — market commentators note Amazon is deeply oversold (multi-year low RSI) and several analysts have reiterated buy ratings, arguing upside is large if the stock stabilizes. Amazon Erases a Year of Gains—2 Reasons the Market’s Wrong
• Positive Sentiment: Institutional buying: prominent funds (including Soros Fund Management, Baupost and others) have reportedly increased AMZN stakes recently, a vote of confidence from large investors that can support the stock. Soros Fund Management boosts Amazon.com stake by 133,385 shares
• Positive Sentiment: Options income opportunity: one-month put options at strikes 10–15% below current levels show attractive yields, which can entice value buyers and create a floor for downside. Amazon Put Options at Lower Strike Prices Have High Yields
• Neutral Sentiment: Amazon moving into AI-content marketplaces — partnering with publishers to sell content to AI firms could open new advertising/content revenue but timing and monetization remain uncertain. Tech Giants Look to Bridge AI and Publishing Worlds
• Neutral Sentiment: Short-lived service disruptions — a Cloudflare incident affected X and some AWS customers; these operational blips can spur headlines but haven’t signaled broad, lasting AWS weakness. Cloudflare Reports Issues as X and Amazon Web Services Are Disrupted
• Negative Sentiment: Massive AI spending and capex worries — reports that Amazon plans up to $200B in AI-related spending have spooked investors who fear near-term profit pressure and a hit to key metrics, driving much of the recent selloff. Amazon Spends $200 Billion on AI Amid Cloud Competition
• Negative Sentiment: PR backlash: Amazon’s Ring faced consumer revulsion over a Super Bowl ad depicting AI surveillance, creating short-term brand/PR risk that may amplify negative sentiment. Amazon’s Ring decides maybe partnering with a police surveillance firm is a bad idea after wide revulsion at Super Bowl ad
• Negative Sentiment: Some sell-side caution: at least one research shop recently trimmed its price target, reflecting uncertainty about how the spending cycle will affect near-term returns. New Street Research Cuts Amazon.com (NASDAQ:AMZN) Price Target to $285.00

Amazon.com Stock Down 0.4%

Shares of AMZN stock opened at $198.79 on Tuesday. The stock’s fifty day moving average price is $230.12 and its 200 day moving average price is $228.57. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The company has a market cap of $2.13 trillion, a price-to-earnings ratio of 27.73, a price-to-earnings-growth ratio of 1.27 and a beta of 1.37. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the business posted $1.86 EPS. Amazon.com’s revenue was up 13.6% compared to the same quarter last year. On average, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Analyst Ratings Changes

Several analysts recently weighed in on the company. Royal Bank Of Canada restated an “outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. President Capital reduced their price target on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a report on Tuesday, February 10th. Telsey Advisory Group reaffirmed an “outperform” rating and issued a $300.00 price target on shares of Amazon.com in a research report on Friday, February 6th. JMP Securities set a $300.00 price objective on shares of Amazon.com in a report on Friday, October 31st. Finally, Guggenheim restated a “buy” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and a consensus target price of $287.48.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.