Phoenix Financial Ltd. decreased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 19.3% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 1,273,156 shares of the e-commerce giant’s stock after selling 304,792 shares during the period. Amazon.com comprises 3.7% of Phoenix Financial Ltd.’s portfolio, making the stock its 6th largest holding. Phoenix Financial Ltd.’s holdings in Amazon.com were worth $279,646,000 as of its most recent SEC filing.
Several other institutional investors have also made changes to their positions in the stock. Fairway Wealth LLC grew its holdings in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in Amazon.com during the third quarter valued at $27,000. Cooksen Wealth LLC grew its stake in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. PayPay Securities Corp increased its position in Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after purchasing an additional 96 shares during the last quarter. Finally, Access Investment Management LLC purchased a new stake in shares of Amazon.com during the 2nd quarter worth about $74,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity at Amazon.com
In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer directly owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 42,377 shares of company stock worth $9,236,277. 10.80% of the stock is owned by company insiders.
Amazon.com Stock Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm’s revenue was up 13.6% compared to the same quarter last year. During the same period in the prior year, the company posted $1.86 earnings per share. On average, equities analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analysts and technicals make a bullish case — market commentators note Amazon is deeply oversold (multi-year low RSI) and several analysts have reiterated buy ratings, arguing upside is large if the stock stabilizes. Amazon Erases a Year of Gains—2 Reasons the Market’s Wrong
- Positive Sentiment: Institutional buying: prominent funds (including Soros Fund Management, Baupost and others) have reportedly increased AMZN stakes recently, a vote of confidence from large investors that can support the stock. Soros Fund Management boosts Amazon.com stake by 133,385 shares
- Positive Sentiment: Options income opportunity: one-month put options at strikes 10–15% below current levels show attractive yields, which can entice value buyers and create a floor for downside. Amazon Put Options at Lower Strike Prices Have High Yields
- Neutral Sentiment: Amazon moving into AI-content marketplaces — partnering with publishers to sell content to AI firms could open new advertising/content revenue but timing and monetization remain uncertain. Tech Giants Look to Bridge AI and Publishing Worlds
- Neutral Sentiment: Short-lived service disruptions — a Cloudflare incident affected X and some AWS customers; these operational blips can spur headlines but haven’t signaled broad, lasting AWS weakness. Cloudflare Reports Issues as X and Amazon Web Services Are Disrupted
- Negative Sentiment: Massive AI spending and capex worries — reports that Amazon plans up to $200B in AI-related spending have spooked investors who fear near-term profit pressure and a hit to key metrics, driving much of the recent selloff. Amazon Spends $200 Billion on AI Amid Cloud Competition
- Negative Sentiment: PR backlash: Amazon’s Ring faced consumer revulsion over a Super Bowl ad depicting AI surveillance, creating short-term brand/PR risk that may amplify negative sentiment. Amazon’s Ring decides maybe partnering with a police surveillance firm is a bad idea after wide revulsion at Super Bowl ad
- Negative Sentiment: Some sell-side caution: at least one research shop recently trimmed its price target, reflecting uncertainty about how the spending cycle will affect near-term returns. New Street Research Cuts Amazon.com (NASDAQ:AMZN) Price Target to $285.00
Wall Street Analysts Forecast Growth
Several equities research analysts recently commented on AMZN shares. BNP Paribas Exane started coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating for the company. Maxim Group increased their price target on shares of Amazon.com from $280.00 to $290.00 and gave the stock a “buy” rating in a research note on Friday, February 6th. Canadian Imperial Bank of Commerce lifted their price objective on shares of Amazon.com to $315.00 in a research note on Monday, October 20th. Robert W. Baird set a $285.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday, October 31st. Finally, Argus restated a “buy” rating and set a $325.00 target price on shares of Amazon.com in a report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have assigned a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $287.48.
Read Our Latest Research Report on Amazon.com
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
See Also
- Five stocks we like better than Amazon.com
- Your Bank Account Is No Longer Safe
- Nvidia CEO Issues Bold Tesla Call
- Buy this Gold Stock Before May 2026
- What a Former CIA Agent Knows About the Coming Collapse
- This $15 Stock Could Go Down as the #1 Stock of 2026
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN – Free Report).
Receive News & Ratings for Amazon.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Amazon.com and related companies with MarketBeat.com's FREE daily email newsletter.
