Reviewing J-Long Group (NASDAQ:JL) & Innovative Designs (OTCMKTS:IVDN)

Innovative Designs (OTCMKTS:IVDN) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability and valuation.

Risk & Volatility

Innovative Designs has a beta of -2.88, suggesting that its stock price is 388% less volatile than the S&P 500. Comparatively, J-Long Group has a beta of -0.69, suggesting that its stock price is 169% less volatile than the S&P 500.

Profitability

This table compares Innovative Designs and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Innovative Designs	17.87%	27.09%	24.11%
J-Long Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent ratings and price targets for Innovative Designs and J-Long Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Innovative Designs	0	0	0	0	0.00
J-Long Group	1	0	0	0	1.00

Earnings and Valuation

This table compares Innovative Designs and J-Long Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Innovative Designs	$2.77 million	4.17	$500,000.00	$0.03	10.00
J-Long Group	$39.08 million	N/A	$2.59 million	N/A	N/A

J-Long Group has higher revenue and earnings than Innovative Designs.

Summary

J-Long Group beats Innovative Designs on 4 of the 7 factors compared between the two stocks.

About Innovative Designs

Innovative Designs, Inc. engages in manufacture and marketing of cold weather recreational and industrial clothing products in the United States and Canada. The company operates in two segments, Apparel and House Wrap. It offers arctic armor line products, including jackets, bibs, and gloves for ice fisherman, snowmobilers, utility workers, oil/gas pipeline workers, railroad workers, construction workers, ski resort workers, and police and first responders; and house wrap that provides barrier protection and moisture vapor transmission and insulation for the building construction industry. In addition, it offers INSULTEX material in bulk to non-competing customers; products that restore the waterproof character of the outer side of its arctic armor clothing; and cold weather headgears and base insulation clothing products. The company primarily sells its products through independent sales agents, agencies, retailers, and distributors, as well as through website. The company was incorporated in 2002 and is based in Pittsburgh, Pennsylvania.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.