Roku, Inc. $ROKU Shares Sold by Prospera Financial Services Inc

Prospera Financial Services Inc reduced its holdings in Roku, Inc. (NASDAQ:ROKU) by 74.0% in the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 3,810 shares of the company’s stock after selling 10,817 shares during the quarter. Prospera Financial Services Inc’s holdings in Roku were worth $381,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in the business. Empowered Funds LLC increased its stake in shares of Roku by 18.6% during the 1st quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock valued at $232,000 after acquiring an additional 515 shares during the last quarter. Focus Partners Wealth purchased a new stake in Roku in the first quarter valued at approximately $229,000. Stratos Wealth Partners LTD. increased its position in Roku by 32.2% during the second quarter. Stratos Wealth Partners LTD. now owns 5,749 shares of the company’s stock worth $505,000 after purchasing an additional 1,401 shares during the last quarter. VIRGINIA RETIREMENT SYSTEMS ET Al purchased a new position in Roku during the second quarter worth approximately $2,417,000. Finally, Chicago Partners Investment Group LLC acquired a new position in shares of Roku in the 2nd quarter valued at $321,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research firms have recently commented on ROKU. Citigroup restated an “outperform” rating on shares of Roku in a report on Friday, January 9th. JPMorgan Chase & Co. boosted their target price on Roku from $115.00 to $125.00 and gave the stock an “overweight” rating in a report on Friday, December 12th. Benchmark reissued a “buy” rating on shares of Roku in a research report on Wednesday, February 4th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Roku in a research report on Thursday, January 22nd. Finally, Bank of America increased their price objective on shares of Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a research report on Monday, January 12th. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, three have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Roku currently has a consensus rating of “Moderate Buy” and an average price target of $123.96.

Insider Activity

In related news, CEO Anthony J. Wood sold 50,000 shares of the company’s stock in a transaction on Tuesday, February 10th. The shares were sold at an average price of $90.79, for a total value of $4,539,500.00. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CAO Matthew C. Banks sold 729 shares of the stock in a transaction on Friday, January 2nd. The shares were sold at an average price of $109.04, for a total transaction of $79,490.16. Following the transaction, the chief accounting officer owned 5,825 shares in the company, valued at $635,158. This trade represents a 11.12% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 216,710 shares of company stock worth $22,494,968 over the last quarter. Corporate insiders own 13.98% of the company’s stock.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q4 beat and margin progress — Roku reported a swing to meaningful profitability with accelerating revenue and guided for faster platform growth, giving investors a fundamentals-driven reason to buy. Roku Stock Is Down 17% This Year. Time to Buy?
• Positive Sentiment: Analyst optimism — recent upgrades/reiterated buys and a raised price target (to $137) signal improved sell-side conviction that Roku’s growth/profitability trajectory is sustainable. Roku (NASDAQ:ROKU) Price Target Raised to $137.00
• Positive Sentiment: Content expansion — Roku added nine free channels (broadening content variety), which can support engagement and platform monetization over time. Your Roku just got 9 more channels to watch for free – including a big one for comedy fans
• Positive Sentiment: Investor interest — Roku appears on buy/idea lists from market commentators highlighting double-digit upside among consumer discretionary names, which may attract fresh capital if sentiment improves. Buy 5 Consumer Discretionary Stocks Despite the Sector’s Recent Slump
• Neutral Sentiment: Heavy promotional pricing on devices — steep discounts and clearance (including a Walmart clearance and sub-$16 Streaming Stick deals) can stimulate adoption but may compress near-term hardware margins. Walmart Clears Out Roku Smart Home Security Camera at All-Time Low, Refurbished-Level Pricing but It’s Brand New Price drop: Under $16 for Roku Streaming Stick HD
• Negative Sentiment: UX backlash risk — a public test of a redesigned home screen has drawn negative reactions, which could hurt engagement/advertising metrics if changes roll out broadly. Roku is testing a new home screen for you (and it’s not great)
• Negative Sentiment: Technical and macro headwinds — the stock is trading below its key moving averages, is down year-to-date, and faces broader consumer discretionary weakness, which can amplify short-term selling pressure.

Roku Trading Down 1.6%

ROKU opened at $88.58 on Wednesday. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66. The firm has a market cap of $13.09 billion, a price-to-earnings ratio of 155.41 and a beta of 1.99. The company has a fifty day simple moving average of $103.37 and a 200 day simple moving average of $99.00.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. The company had revenue of $1.39 billion during the quarter, compared to analysts’ expectations of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.42%. The firm’s revenue for the quarter was up 16.1% on a year-over-year basis. During the same period in the prior year, the company posted ($0.24) EPS. On average, analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.