Full House Resorts (NASDAQ:FLL – Get Free Report) and Super Group (SGHC) (NYSE:SGHC – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.
Risk and Volatility
Full House Resorts has a beta of 1.4, meaning that its share price is 40% more volatile than the S&P 500. Comparatively, Super Group (SGHC) has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500.
Insider & Institutional Ownership
37.7% of Full House Resorts shares are owned by institutional investors. Comparatively, 5.1% of Super Group (SGHC) shares are owned by institutional investors. 9.4% of Full House Resorts shares are owned by company insiders. Comparatively, 10.4% of Super Group (SGHC) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Full House Resorts | $292.07 million | 0.28 | -$40.67 million | ($1.12) | -2.01 |
| Super Group (SGHC) | $1.84 billion | 2.58 | $122.38 million | $0.43 | 21.92 |
Super Group (SGHC) has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Full House Resorts and Super Group (SGHC), as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Full House Resorts | 1 | 1 | 2 | 0 | 2.25 |
| Super Group (SGHC) | 0 | 1 | 7 | 1 | 3.00 |
Full House Resorts presently has a consensus target price of $4.33, indicating a potential upside of 92.59%. Super Group (SGHC) has a consensus target price of $17.00, indicating a potential upside of 80.37%. Given Full House Resorts’ higher possible upside, analysts plainly believe Full House Resorts is more favorable than Super Group (SGHC).
Profitability
This table compares Full House Resorts and Super Group (SGHC)’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Full House Resorts | -13.38% | -150.12% | -6.11% |
| Super Group (SGHC) | 10.05% | 43.14% | 25.20% |
Summary
Super Group (SGHC) beats Full House Resorts on 12 of the 15 factors compared between the two stocks.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
About Super Group (SGHC)
Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.
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