Salesforce (NYSE:CRM) Given New $260.00 Price Target at BTIG Research

Salesforce (NYSE:CRM) had its price objective trimmed by BTIG Research from $335.00 to $260.00 in a research report report published on Wednesday morning,Benzinga reports. The firm currently has a buy rating on the CRM provider’s stock.

Several other equities analysts have also issued reports on CRM. Truist Financial cut their price objective on shares of Salesforce from $400.00 to $380.00 and set a “buy” rating on the stock in a report on Thursday, December 4th. BMO Capital Markets dropped their target price on Salesforce from $280.00 to $275.00 and set an “outperform” rating on the stock in a research report on Thursday, December 4th. Deutsche Bank Aktiengesellschaft boosted their price target on Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a research report on Thursday, December 4th. TD Cowen reaffirmed a “buy” rating on shares of Salesforce in a research report on Thursday, December 4th. Finally, Piper Sandler cut their target price on Salesforce from $315.00 to $280.00 and set an “overweight” rating on the stock in a research note on Monday, February 2nd. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $312.00.

Salesforce Stock Performance

Shares of Salesforce stock opened at $187.89 on Wednesday. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock’s fifty day moving average price is $233.77 and its 200-day moving average price is $240.98. The firm has a market cap of $176.05 billion, a P/E ratio of 25.09, a P/E/G ratio of 1.26 and a beta of 1.27. Salesforce has a 12 month low of $180.24 and a 12 month high of $329.74.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.86 by $0.39. The company had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm’s quarterly revenue was up 9.1% on a year-over-year basis. During the same period in the prior year, the business earned $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, equities research analysts expect that Salesforce will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were paid a $0.416 dividend. The ex-dividend date was Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is 22.16%.

Insider Activity at Salesforce

In other news, Director G Mason Morfit bought 96,000 shares of Salesforce stock in a transaction that occurred on Friday, December 5th. The stock was bought at an average price of $260.58 per share, for a total transaction of $25,015,680.00. Following the purchase, the director directly owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. The trade was a 3.31% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction dated Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total value of $31,605,171.40. Following the sale, the insider owned 139,767 shares in the company, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.00% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Salesforce

Several hedge funds and other institutional investors have recently bought and sold shares of CRM. Commonwealth Retirement Investments LLC purchased a new position in shares of Salesforce during the fourth quarter worth $25,000. Marquette Asset Management LLC acquired a new stake in Salesforce during the 3rd quarter worth about $26,000. Board of the Pension Protection Fund acquired a new stake in Salesforce during the 4th quarter worth about $26,000. Key Capital Management INC purchased a new position in shares of Salesforce during the 4th quarter valued at about $26,000. Finally, Gilpin Wealth Management LLC acquired a new position in shares of Salesforce in the 4th quarter valued at about $26,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: New and expanded partner integrations (AcuityMD on AppExchange; Asymbl collaboration) boost product stickiness and go-to-market reach, supporting revenue upside from AI-enabled workflows. AcuityMD Announces AcuityMD for Salesforce on Salesforce AppExchange Asymbl Announces Expanded Collaboration with Salesforce
• Positive Sentiment: Analyst and media pieces highlighting expanding AI partnerships and valuation support give investors conviction that Salesforce can monetize agent/AI demand as enterprise spending rebalances. Assessing Salesforce (CRM) Valuation As AI Partnerships Expand And Analyst Support Builds Ahead Of Earnings
• Neutral Sentiment: Company is entering earnings season — recent commentary and previews (Zacks) show mixed odds for a material beat; investors are positioning ahead of the print. Salesforce.com (CRM) Earnings Expected to Grow: Should You Buy? Salesforce (CRM) Projected to Post Earnings on Wednesday
• Negative Sentiment: Several firms trimmed price targets or moved to neutral/equal-weight (Citigroup lowered to $197 neutral; Wells Fargo cut to $235 equal weight; RBC issued a Hold), which creates headline pressure and reduces near-term analyst-driven demand. Salesforce (CRM) Receives a Hold from RBC Capital Analyst Coverage Changes (Benzinga)
• Negative Sentiment: Sector-level AI fears — coverage of a broader “SaaSpocalypse” and weak guidance at peers (Palo Alto Networks) are pressuring software stocks generally and can drag CRM despite company-specific wins. Palo Alto shares sink 8%, CEO defends cybersecurity’s position as AI hits software stocks ServiceNow Insiders Buy as Wall Street Panics Over an AI SaaSpocalypse
• Neutral Sentiment: Checks from UBS point to an uptick in Agentforce but “muted” core growth — mixed operational signals that could lead to a range-bound reaction to the upcoming report. Salesforce in focus as checks show uptick in Agentforce, ‘muted’ core growth: UBS

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.