Alphabet Inc. $GOOG Shares Bought by NorthStar Asset Management LLC NJ

NorthStar Asset Management LLC NJ grew its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 16.4% in the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 14,702 shares of the information services provider’s stock after buying an additional 2,075 shares during the period. Alphabet accounts for about 0.9% of NorthStar Asset Management LLC NJ’s holdings, making the stock its 19th largest holding. NorthStar Asset Management LLC NJ’s holdings in Alphabet were worth $3,581,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also made changes to their positions in the business. University of Illinois Foundation purchased a new position in shares of Alphabet in the 2nd quarter valued at $31,000. Manning & Napier Advisors LLC acquired a new position in Alphabet in the third quarter valued at $32,000. Horrell Capital Management Inc. grew its holdings in shares of Alphabet by 100.0% during the second quarter. Horrell Capital Management Inc. now owns 200 shares of the information services provider’s stock worth $35,000 after purchasing an additional 100 shares during the last quarter. LGT Financial Advisors LLC acquired a new stake in shares of Alphabet during the second quarter worth about $37,000. Finally, Briaud Financial Planning Inc purchased a new stake in shares of Alphabet in the 2nd quarter valued at about $39,000. 27.26% of the stock is owned by institutional investors and hedge funds.

Alphabet Stock Performance

Shares of GOOG opened at $303.94 on Thursday. The stock has a market capitalization of $3.68 trillion, a P/E ratio of 28.12, a P/E/G ratio of 1.78 and a beta of 1.10. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $350.15. The company’s fifty day moving average is $321.07 and its two-hundred day moving average is $277.91.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, beating the consensus estimate of $2.59 by $0.23. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The business had revenue of $113.83 billion for the quarter, compared to the consensus estimate of $111.24 billion. During the same quarter in the previous year, the firm earned $2.15 earnings per share. The business’s quarterly revenue was up 18.0% compared to the same quarter last year. On average, sell-side analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be issued a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Monday, March 9th. Alphabet’s dividend payout ratio is currently 7.77%.

Analyst Ratings Changes

GOOG has been the topic of several research analyst reports. Bank of America lifted their price target on Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. KeyCorp set a $370.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a research report on Wednesday, January 21st. Canaccord Genuity Group increased their price target on shares of Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a research note on Wednesday, January 7th. Finally, Piper Sandler restated an “overweight” rating and issued a $395.00 price objective on shares of Alphabet in a research note on Thursday, February 5th. Eight analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Buy” and a consensus price target of $343.90.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum: Analysts and commentators are highlighting Gemini and Google Cloud as major growth drivers (upgrades and optimistic forecasts tied to AI-driven revenue and margin improvements). This narrative is supporting the stock. Article Title
• Positive Sentiment: YouTube ad strength and double‑digit cloud revenue gains are being cited as near-term earnings/revenue support that helped lift sentiment. Article Title
• Positive Sentiment: Analyst/ratings momentum: DZ Bank and other firms have issued bullish takes (upgrades/strong‑buy calls), which can attract buyers after recent pullbacks. Article Title
• Positive Sentiment: Institutional conviction: Some large managers (e.g., Royal Bank of Canada) added to GOOG in 13F filings and Berkshire Hathaway kept its Google exposure — signals that long‑term holders remain constructive. Article Title
• Neutral Sentiment: Product cadence: Google set I/O for May 19–20 and is broadly expected to show new AI hardware (smart glasses) — a medium‑term catalyst, but timing and monetization remain speculative. Article Title
• Neutral Sentiment: Regulatory/watch items: Waymo defended its use of remote assistance before Congress; it’s a reputational/regulatory story to watch but not immediate earnings pressure. Article Title
• Negative Sentiment: Institutional trimming: Multiple big funds trimmed GOOGL in recent 13F filings (Ameriprise, Northern Trust, Veritas, First Pacific), which creates supply pressure and suggests some profit‑taking/rebalancing. Article Title Article Title
• Negative Sentiment: CapEx and margin concerns: Coverage highlights heavy AI/dc spending across hyperscalers; investors are treating elevated 2026 capex as a near‑term headwind that can cap multiples even if it supports long‑term moat. Article Title
• Negative Sentiment: Insider selling and high‑profile trims: A board director sold 600 shares (disclosed) and prominent value managers (e.g., Terry Smith, Bill Ackman) reduced GOOGL exposure in filings — signals that can amplify near‑term selling. Article Title

Insider Buying and Selling

In related news, Director John L. Hennessy sold 600 shares of the firm’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $306.73, for a total value of $184,038.00. Following the completion of the sale, the director owned 20,624 shares in the company, valued at $6,325,999.52. This trade represents a 2.83% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Frances Arnold sold 102 shares of the company’s stock in a transaction dated Thursday, January 29th. The stock was sold at an average price of $340.00, for a total transaction of $34,680.00. Following the transaction, the director owned 18,307 shares in the company, valued at $6,224,380. The trade was a 0.55% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 2,032,408 shares of company stock valued at $94,926,707 in the last quarter. Corporate insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.