Traders Buy Large Volume of Call Options on Celsius (NASDAQ:CELH)

Celsius Holdings Inc. (NASDAQ:CELH) was the target of some unusual options trading activity on Friday. Stock traders acquired 32,147 call options on the stock. This is an increase of 36% compared to the typical volume of 23,583 call options.

Celsius Trading Up 9.5%

Shares of NASDAQ:CELH opened at $48.32 on Friday. Celsius has a 12-month low of $24.04 and a 12-month high of $66.74. The business has a 50 day moving average of $48.74 and a 200-day moving average of $52.00. The company has a quick ratio of 1.61, a current ratio of 1.89 and a debt-to-equity ratio of 0.72. The stock has a market cap of $12.46 billion, a PE ratio of 483.20, a P/E/G ratio of 0.73 and a beta of 0.90.

Analyst Ratings Changes

A number of analysts have commented on the stock. JPMorgan Chase & Co. increased their price target on shares of Celsius from $68.00 to $77.00 and gave the company an “overweight” rating in a research note on Thursday, January 29th. KeyCorp initiated coverage on shares of Celsius in a report on Tuesday, December 16th. They issued a “sector weight” rating on the stock. Bank of America reduced their price target on Celsius from $50.00 to $45.00 and set an “underperform” rating for the company in a report on Friday, December 19th. Weiss Ratings reissued a “sell (d+)” rating on shares of Celsius in a research report on Monday, December 29th. Finally, Piper Sandler restated an “overweight” rating and issued a $65.00 price objective (up previously from $61.00) on shares of Celsius in a research note on Thursday, January 29th. Eighteen investment analysts have rated the stock with a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Celsius presently has an average rating of “Moderate Buy” and a consensus price target of $66.33.

Trending Headlines about Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Company-specific growth update cited by analysts as boosting upside potential; report highlights accelerating unit expansion and international opportunities. Celsius Holdings rallies after strong growth potential update
• Positive Sentiment: Management presented at the CAGNY conference, reinforcing growth strategy, distribution progress and multi-brand plans — investors saw the presentation and prepared remarks as confirmation of execution. Celsius Presents at CAGNY — Slideshow CAGNY Prepared Remarks Transcript
• Positive Sentiment: Coverage on strategy: Celsius is expanding into a multi-brand approach within energy drinks, which could widen shelf presence and category share over time. Celsius Builds Out Multi-Brand Strategy
• Positive Sentiment: Analyst/quant commentary (Zacks) flags Celsius’s strong history of earnings surprises and suggests the company has the setup to beat again — supportive for short-term fundamentals and sentiment. Will Celsius Beat Estimates Again?
• Positive Sentiment: Unusual options activity: traders bought ~32,147 call contracts (up ~36% versus typical call volume), signaling speculative bullish bets and adding upside pressure to the share price (higher implied demand for the stock).
• Neutral Sentiment: Coverage piece examines PepsiCo’s deeper boardroom role and what it could mean for Celsius — potential distribution/partnership benefits but no confirmed deal; investors may view this as strategic optionality rather than an immediate catalyst. How PepsiCo’s Deeper Boardroom Role Will Impact Celsius
• Neutral Sentiment: Analyst pieces question valuation and whether the current rally leaves room for further upside — useful for longer-term investors weighing growth vs. rich multiples. Is The Upside Still There?
• Neutral Sentiment: Short-interest data published appears anomalous (reports show 0 shares / NaN change), so it offers no clear directional signal for today’s move; treat that data with caution.
• Negative Sentiment: Recent intra-week pullback noted by some outlets (Zacks article from 2/18) shows volatility — reminder that momentum can reverse and valuation remains a concern for some investors. Celsius Stock Declines While Market Improves

Institutional Investors Weigh In On Celsius

A number of institutional investors have recently modified their holdings of CELH. Norges Bank bought a new position in Celsius during the fourth quarter worth about $140,803,000. Massachusetts Financial Services Co. MA acquired a new position in shares of Celsius during the 4th quarter worth approximately $115,321,000. Westfield Capital Management Co. LP acquired a new position in shares of Celsius during the 4th quarter worth approximately $70,632,000. BNP Paribas Financial Markets increased its holdings in shares of Celsius by 389.1% during the third quarter. BNP Paribas Financial Markets now owns 1,713,170 shares of the company’s stock worth $98,490,000 after purchasing an additional 1,362,867 shares during the period. Finally, Scopus Asset Management L.P. acquired a new stake in shares of Celsius in the second quarter valued at approximately $59,382,000. Institutional investors own 60.95% of the company’s stock.

About Celsius

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.