ServiceNow (NYSE:NOW) Stock Price Down 2.9% After Insider Selling

ServiceNow, Inc. (NYSE:NOW) shares fell 2.9% on Friday following insider selling activity. The company traded as low as $103.82 and last traded at $104.2230. 14,967,719 shares traded hands during trading, a decline of 25% from the average session volume of 19,994,188 shares. The stock had previously closed at $107.37.

Specifically, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

Analyst Ratings Changes

Several equities analysts recently issued reports on the company. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Weiss Ratings reissued a “hold (c)” rating on shares of ServiceNow in a report on Thursday, January 22nd. JPMorgan Chase & Co. boosted their price objective on ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Deutsche Bank Aktiengesellschaft set a $180.00 target price on ServiceNow in a research report on Thursday, January 29th. Finally, Wells Fargo & Company set a $225.00 price target on shares of ServiceNow and gave the company an “overweight” rating in a report on Thursday, January 8th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $192.06.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: CEO Bill McDermott bought roughly $3 million of NOW shares on the open market — a high‑visibility insider purchase that signals management confidence and likely helped limit the sell‑off. ServiceNow (NOW) CEO McDermott Bought $3 Million Worth Company Shares
• Positive Sentiment: BNP Paribas analysis flags valuation upside in select SaaS names (including ServiceNow) when adjusting for stock‑based compensation — a positive analyst/data point for medium‑term buyers. BNP Paribas analyzes SaaS valuations … sees upside in ServiceNow
• Positive Sentiment: ServiceNow management (President & COO Amit Zavery) reiterated that AI adoption is driving enterprise demand for the Now Platform — supportive messaging for revenue/booking momentum expectations. ServiceNow Sees AI Adoption Driving Enterprise Growth
• Neutral Sentiment: Tequity Advisors named a ServiceNow leader/M&A advisor — a sector hire that is unlikely to move the stock materially but indicates continued deal‑market interest. Tequity Advisors Welcomes Thomas Moewe as ServiceNow Leader, M&A Advisor
• Negative Sentiment: Director/insider Paul Fipps sold 9,641 shares (~$1.02M) on Feb. 18 — insider selling can be viewed negatively by traders even when not uncommon for tax/liquidity reasons. Paul Fipps Sells 9,641 Shares of ServiceNow Stock
• Negative Sentiment: Options flow shows a large, unusual buyer interest in puts (over 100k contracts recently) — elevated put volume signals hedging or directional bearish bets that can pressure near‑term sentiment.
• Negative Sentiment: Broader “SaaSpocalypse” / software‑stock rotation persists — high‑profile managers exiting software and media coverage of the sector slump are keeping downward pressure on NOW despite company‑specific positives. Why one of tech’s top fund managers just abandoned software stocks

ServiceNow Price Performance

The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The company’s 50 day moving average price is $131.62 and its 200 day moving average price is $161.93. The company has a market cap of $109.02 billion, a price-to-earnings ratio of 62.48, a P/E/G ratio of 1.81 and a beta of 0.97.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter last year, the company posted $0.73 EPS. On average, equities research analysts predict that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of institutional investors have recently modified their holdings of NOW. Kilter Group LLC bought a new stake in shares of ServiceNow during the second quarter worth $25,000. IAG Wealth Partners LLC lifted its position in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares in the last quarter. Noble Wealth Management PBC grew its holdings in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 128 shares during the last quarter. Millstone Evans Group LLC increased its position in ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 132 shares in the last quarter. Finally, CBIZ Investment Advisory Services LLC increased its position in ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 135 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.