Truist Financial Has Lowered Expectations for Wayfair (NYSE:W) Stock Price

Wayfair (NYSE:W) had its price target lowered by analysts at Truist Financial from $120.00 to $105.00 in a research note issued to investors on Friday, MarketBeat.com reports. The firm currently has a “buy” rating on the stock. Truist Financial’s target price would suggest a potential upside of 29.32% from the stock’s previous close.

W has been the topic of several other reports. Wedbush decreased their target price on shares of Wayfair from $100.00 to $85.00 and set a “neutral” rating on the stock in a research note on Friday. Needham & Company LLC restated a “buy” rating and issued a $125.00 price objective on shares of Wayfair in a research report on Friday. Wall Street Zen raised shares of Wayfair from a “hold” rating to a “buy” rating in a research note on Saturday, December 20th. TD Cowen reissued a “hold” rating on shares of Wayfair in a research note on Wednesday, October 29th. Finally, Stifel Nicolaus reduced their price target on Wayfair from $100.00 to $89.00 and set a “hold” rating on the stock in a report on Friday. One analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Wayfair has an average rating of “Moderate Buy” and a consensus price target of $106.17.

Wayfair Price Performance

Shares of Wayfair stock opened at $81.19 on Friday. Wayfair has a one year low of $20.41 and a one year high of $119.98. The business’s 50 day simple moving average is $101.66 and its two-hundred day simple moving average is $93.65. The stock has a market capitalization of $10.58 billion, a P/E ratio of -33.41, a price-to-earnings-growth ratio of 7.78 and a beta of 3.36.

Insider Activity at Wayfair

In other Wayfair news, CTO Fiona Tan sold 9,000 shares of the company’s stock in a transaction that occurred on Tuesday, January 13th. The stock was sold at an average price of $119.00, for a total transaction of $1,071,000.00. Following the transaction, the chief technology officer owned 200,328 shares in the company, valued at approximately $23,839,032. This represents a 4.30% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Niraj Shah sold 150,000 shares of the stock in a transaction that occurred on Friday, January 23rd. The stock was sold at an average price of $108.87, for a total value of $16,330,500.00. Following the completion of the transaction, the chief executive officer directly owned 289,137 shares of the company’s stock, valued at $31,478,345.19. This represents a 34.16% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 950,494 shares of company stock valued at $100,127,813 in the last three months. Corporate insiders own 21.91% of the company’s stock.

Institutional Investors Weigh In On Wayfair

Several hedge funds and other institutional investors have recently added to or reduced their stakes in W. Capital World Investors raised its holdings in Wayfair by 0.6% in the fourth quarter. Capital World Investors now owns 13,457,158 shares of the company’s stock worth $1,351,237,000 after purchasing an additional 82,584 shares in the last quarter. Vanguard Group Inc. grew its position in shares of Wayfair by 0.8% in the 4th quarter. Vanguard Group Inc. now owns 9,634,757 shares of the company’s stock worth $967,426,000 after buying an additional 72,707 shares during the period. Renaissance Technologies LLC increased its stake in shares of Wayfair by 3.5% in the 4th quarter. Renaissance Technologies LLC now owns 5,407,325 shares of the company’s stock worth $542,950,000 after acquiring an additional 180,558 shares in the last quarter. Janus Henderson Group PLC lifted its position in Wayfair by 4.9% during the 4th quarter. Janus Henderson Group PLC now owns 3,570,475 shares of the company’s stock valued at $358,514,000 after acquiring an additional 166,855 shares during the period. Finally, Spruce House Investment Management LLC lifted its position in Wayfair by 37.6% during the 2nd quarter. Spruce House Investment Management LLC now owns 3,000,000 shares of the company’s stock valued at $153,420,000 after acquiring an additional 819,615 shares during the period. 89.67% of the stock is owned by hedge funds and other institutional investors.

Key Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Market tailwind — A Supreme Court decision blocking parts of the Trump tariff plan spurred a rally in retail names, helping push Wayfair shares higher along with peers in the afternoon session. Today’s Stock Market Angi, Bumble, Match Group, Wayfair, and Shutterstock Shares Skyrocket
• Positive Sentiment: Earnings beat — Wayfair reported Q4 EPS of $0.85 and revenue up ~6.9% Y/Y, topping consensus and marking the company’s first annual sales gain since 2020, a fundamental positive for investors. Wayfair Q4 Earnings & Revenues Beat Estimates
• Neutral Sentiment: Guidance & strategy — Management outlined mid-single-digit Q1 revenue growth and plans to expand physical retail and loyalty programs; that supports growth but may raise near-term investment needs. Wayfair outlines mid-single-digit Q1 revenue growth
• Neutral Sentiment: Mixed analyst reactions — Several firms trimmed price targets (JPMorgan, Truist, Stifel, Wedbush) while Needham reaffirmed a $125 target; the cuts temper enthusiasm but several analysts still see upside. Analyst PTs Lowered Benzinga
• Negative Sentiment: Customer-growth concerns — Investors focused on signs of active-customer softness despite top-line beats; that worry triggered a sharp post-earnings reaction and capped gains. Highly Shorted Wayfair Sinks
• Negative Sentiment: Margin & investment risk — Management warned that planned investments and store expansion could pressure margins; that message, highlighted in coverage, is a key reason some investors sold into the rally. Wayfair’s stock sinks Wayfair warns investment plans could pressure margins

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.