B. Riley Financial Lowers Etsy (NASDAQ:ETSY) Price Target to $70.00

Etsy (NASDAQ:ETSY) had its price objective cut by analysts at B. Riley Financial from $78.00 to $70.00 in a research report issued to clients and investors on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the specialty retailer’s stock. B. Riley Financial’s price objective would suggest a potential upside of 34.09% from the stock’s previous close.

Other equities analysts have also issued reports about the stock. Cantor Fitzgerald reduced their price target on shares of Etsy from $55.00 to $51.00 and set a “neutral” rating for the company in a research report on Friday. The Goldman Sachs Group increased their price objective on shares of Etsy from $48.00 to $57.00 and gave the stock a “sell” rating in a research note on Thursday, October 30th. Canaccord Genuity Group decreased their target price on shares of Etsy from $80.00 to $72.00 and set a “buy” rating for the company in a research report on Friday. Wedbush lowered their price target on shares of Etsy from $72.00 to $66.00 and set a “neutral” rating on the stock in a report on Friday, December 19th. Finally, BTIG Research reduced their price objective on Etsy from $74.00 to $65.00 and set a “buy” rating for the company in a research note on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eighteen have issued a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $61.12.

Etsy Stock Up 8.4%

Shares of NASDAQ:ETSY opened at $52.20 on Friday. Etsy has a 52-week low of $40.05 and a 52-week high of $76.51. The stock has a market cap of $5.15 billion, a price-to-earnings ratio of 42.10, a PEG ratio of 10.65 and a beta of 1.77. The business has a 50-day moving average price of $55.62 and a 200-day moving average price of $59.48.

Etsy declared that its board has authorized a share repurchase plan on Thursday, December 18th that permits the company to repurchase $750.00 million in shares. This repurchase authorization permits the specialty retailer to buy up to 14.2% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s board believes its shares are undervalued.

Insider Transactions at Etsy

In other news, insider Josh Silverman sold 86,666 shares of the stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $57.46, for a total transaction of $4,979,828.36. Following the sale, the insider directly owned 90,661 shares of the company’s stock, valued at $5,209,381.06. This represents a 48.87% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, CAO Merilee Buckley sold 5,636 shares of Etsy stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $58.45, for a total value of $329,424.20. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 135,934 shares of company stock valued at $7,661,068. Insiders own 2.80% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently made changes to their positions in ETSY. Heritage Wealth Advisors boosted its stake in Etsy by 476.5% during the 2nd quarter. Heritage Wealth Advisors now owns 490 shares of the specialty retailer’s stock worth $25,000 after purchasing an additional 405 shares during the last quarter. EFG International AG purchased a new position in shares of Etsy in the fourth quarter worth about $33,000. Elevation Point Wealth Partners LLC acquired a new position in Etsy during the second quarter worth about $35,000. Salomon & Ludwin LLC purchased a new stake in Etsy during the 3rd quarter valued at about $55,000. Finally, SJS Investment Consulting Inc. raised its holdings in Etsy by 12,600.0% in the 3rd quarter. SJS Investment Consulting Inc. now owns 762 shares of the specialty retailer’s stock valued at $51,000 after acquiring an additional 756 shares during the last quarter. 99.53% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Etsy

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Sale of Depop to eBay for $1.2 billion in cash — provides >$1B of immediate liquidity, lets Etsy refocus on its core marketplace and was the main fundamental catalyst for the move higher. TechCrunch: Etsy sells Depop to eBay
• Positive Sentiment: Q4 beat on EPS and return to slight year-over-year GMS growth — Etsy topped EPS estimates and showed early stabilization in buyer engagement, helping investors look past near-term margin pressure. PR Newswire: Etsy Q4 and FY2025 results
• Positive Sentiment: Selected bullish analyst moves (Truist raise to $83, Needham buy maintained) give headline upside narratives that supported momentum for some buyers. Benzinga: analyst coverage
• Positive Sentiment: Wider market catalyst — a Supreme Court ruling that lifted e‑commerce names provided an additional short‑term bid to Etsy along with peers. CNBC: e‑commerce stocks pop after Supreme Court ruling
• Neutral Sentiment: Technical factors — elevated short interest amplified the rally (short squeeze component), so part of the move appears driven by positioning rather than new fundamentals. Benzinga: short interest note
• Neutral Sentiment: UBS and other cautious notes: some analysts view the Depop divestiture as improving profitability but still flag modest GMS growth and a valuation reset — a watch‑and‑wait stance. TipRanks: UBS commentary
• Negative Sentiment: Multiple analyst price‑target cuts and downgrades (JPMorgan, Wells Fargo, Morgan Stanley, Stifel, Cantor Fitzgerald and others) signal medium‑term caution on growth and valuation — these offsets could cap upside without clearer margin/GMS improvement. MarketScreener: analyst cuts
• Negative Sentiment: Mixed fundamentals and margin pressure — revenue roughly inline but profit and operating metrics showed strain, supporting views that a valuation reset may be underway. WSJ: profit vs revenue note
• Negative Sentiment: Insider sale disclosed (director sold 300 shares) — small in dollar terms but sometimes noted by traders as a modest negative signal. SEC Form 4: director sale

Etsy Company Profile

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.