Wayfair (NYSE:W) Trading 7.4% Higher – Here’s What Happened

Wayfair Inc. (NYSE:W) shares traded up 7.4% during trading on Friday . The company traded as high as $82.40 and last traded at $85.4380. 436,158 shares traded hands during mid-day trading, a decline of 88% from the average session volume of 3,507,110 shares. The stock had previously closed at $79.57.

Key Stories Impacting Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Market tailwind — A Supreme Court decision blocking parts of the Trump tariff plan spurred a rally in retail names, helping push Wayfair shares higher along with peers in the afternoon session. Today’s Stock Market Angi, Bumble, Match Group, Wayfair, and Shutterstock Shares Skyrocket
• Positive Sentiment: Earnings beat — Wayfair reported Q4 EPS of $0.85 and revenue up ~6.9% Y/Y, topping consensus and marking the company’s first annual sales gain since 2020, a fundamental positive for investors. Wayfair Q4 Earnings & Revenues Beat Estimates
• Neutral Sentiment: Guidance & strategy — Management outlined mid-single-digit Q1 revenue growth and plans to expand physical retail and loyalty programs; that supports growth but may raise near-term investment needs. Wayfair outlines mid-single-digit Q1 revenue growth
• Neutral Sentiment: Mixed analyst reactions — Several firms trimmed price targets (JPMorgan, Truist, Stifel, Wedbush) while Needham reaffirmed a $125 target; the cuts temper enthusiasm but several analysts still see upside. Analyst PTs Lowered Benzinga
• Negative Sentiment: Customer-growth concerns — Investors focused on signs of active-customer softness despite top-line beats; that worry triggered a sharp post-earnings reaction and capped gains. Highly Shorted Wayfair Sinks
• Negative Sentiment: Margin & investment risk — Management warned that planned investments and store expansion could pressure margins; that message, highlighted in coverage, is a key reason some investors sold into the rally. Wayfair’s stock sinks Wayfair warns investment plans could pressure margins

Analyst Upgrades and Downgrades

A number of research firms recently issued reports on W. Wedbush lowered their target price on Wayfair from $100.00 to $85.00 and set a “neutral” rating on the stock in a report on Friday. UBS Group restated a “buy” rating on shares of Wayfair in a research report on Tuesday. Royal Bank Of Canada lifted their price objective on shares of Wayfair from $86.00 to $92.00 and gave the stock a “sector perform” rating in a research note on Friday. Truist Financial cut their target price on shares of Wayfair from $120.00 to $105.00 and set a “buy” rating for the company in a research note on Friday. Finally, Canaccord Genuity Group raised their target price on shares of Wayfair from $100.00 to $125.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. One research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, eleven have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $106.17.

Wayfair Stock Performance

The company has a fifty day simple moving average of $101.66 and a two-hundred day simple moving average of $93.65. The stock has a market capitalization of $10.58 billion, a price-to-earnings ratio of -33.41, a PEG ratio of 7.78 and a beta of 3.36.

Insider Activity

In other news, CTO Fiona Tan sold 9,000 shares of Wayfair stock in a transaction on Tuesday, January 13th. The stock was sold at an average price of $119.00, for a total value of $1,071,000.00. Following the transaction, the chief technology officer owned 200,328 shares in the company, valued at approximately $23,839,032. This trade represents a 4.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Steven Conine sold 150,000 shares of the company’s stock in a transaction on Friday, January 23rd. The stock was sold at an average price of $108.87, for a total value of $16,330,500.00. Following the sale, the insider owned 289,073 shares of the company’s stock, valued at approximately $31,471,377.51. This represents a 34.16% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 950,494 shares of company stock valued at $100,127,813. Corporate insiders own 21.91% of the company’s stock.

Hedge Funds Weigh In On Wayfair

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its holdings in shares of Wayfair by 29.0% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 67,023 shares of the company’s stock worth $2,147,000 after purchasing an additional 15,084 shares during the period. CWM LLC lifted its holdings in Wayfair by 481.3% during the 2nd quarter. CWM LLC now owns 10,098 shares of the company’s stock worth $516,000 after buying an additional 8,361 shares during the period. AlphaQuest LLC grew its position in shares of Wayfair by 16.0% in the 2nd quarter. AlphaQuest LLC now owns 11,448 shares of the company’s stock valued at $585,000 after buying an additional 1,575 shares during the last quarter. State of New Jersey Common Pension Fund D grew its position in shares of Wayfair by 10.9% in the 2nd quarter. State of New Jersey Common Pension Fund D now owns 52,000 shares of the company’s stock valued at $2,659,000 after buying an additional 5,125 shares during the last quarter. Finally, Envestnet Asset Management Inc. increased its stake in shares of Wayfair by 14.8% in the second quarter. Envestnet Asset Management Inc. now owns 17,854 shares of the company’s stock valued at $913,000 after buying an additional 2,296 shares during the period. 89.67% of the stock is currently owned by institutional investors and hedge funds.

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.