eBay Inc. (NASDAQ:EBAY – Get Free Report) SVP Jordan Douglas Bradle Sweetnam sold 1,009 shares of the stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $79.87, for a total transaction of $80,588.83. Following the transaction, the senior vice president directly owned 5,743 shares of the company’s stock, valued at approximately $458,693.41. This trade represents a 14.94% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink.
Jordan Douglas Bradle Sweetnam also recently made the following trade(s):
- On Friday, January 30th, Jordan Douglas Bradle Sweetnam sold 33,441 shares of eBay stock. The stock was sold at an average price of $91.99, for a total value of $3,076,237.59.
- On Thursday, December 18th, Jordan Douglas Bradle Sweetnam sold 865 shares of eBay stock. The shares were sold at an average price of $82.67, for a total value of $71,509.55.
eBay Stock Up 3.9%
Shares of NASDAQ:EBAY opened at $88.07 on Monday. eBay Inc. has a fifty-two week low of $58.71 and a fifty-two week high of $101.15. The firm’s 50 day moving average price is $88.30 and its 200 day moving average price is $89.26. The company has a quick ratio of 1.10, a current ratio of 1.10 and a debt-to-equity ratio of 1.30. The stock has a market cap of $39.46 billion, a price-to-earnings ratio of 20.25, a price-to-earnings-growth ratio of 2.07 and a beta of 1.38.
eBay Increases Dividend
The firm also recently announced a quarterly dividend, which will be paid on Friday, March 20th. Stockholders of record on Friday, March 6th will be issued a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.4%. The ex-dividend date of this dividend is Friday, March 6th. This is a positive change from eBay’s previous quarterly dividend of $0.29. eBay’s dividend payout ratio is presently 26.67%.
Wall Street Analyst Weigh In
Several brokerages recently issued reports on EBAY. President Capital dropped their price target on eBay from $103.00 to $94.00 and set a “buy” rating on the stock in a research report on Friday, December 19th. Piper Sandler reissued an “overweight” rating and issued a $105.00 target price (up previously from $98.00) on shares of eBay in a report on Thursday. Morgan Stanley reaffirmed an “overweight” rating and set a $119.00 price target on shares of eBay in a report on Thursday. BNP Paribas Exane boosted their price objective on shares of eBay from $90.00 to $97.00 and gave the company a “neutral” rating in a research note on Thursday. Finally, TD Cowen restated a “hold” rating on shares of eBay in a research report on Wednesday. Fourteen research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus target price of $96.84.
Get Our Latest Stock Analysis on EBAY
Institutional Inflows and Outflows
Several hedge funds and other institutional investors have recently made changes to their positions in EBAY. Vanguard Group Inc. boosted its stake in shares of eBay by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 57,613,332 shares of the e-commerce company’s stock valued at $5,018,121,000 after acquiring an additional 468,833 shares during the last quarter. Invesco Ltd. lifted its holdings in eBay by 8.3% in the 4th quarter. Invesco Ltd. now owns 9,020,923 shares of the e-commerce company’s stock valued at $785,722,000 after purchasing an additional 692,805 shares in the last quarter. First Trust Advisors LP lifted its holdings in eBay by 27.8% in the 3rd quarter. First Trust Advisors LP now owns 8,309,698 shares of the e-commerce company’s stock valued at $755,767,000 after purchasing an additional 1,808,976 shares in the last quarter. Independent Franchise Partners LLP boosted its stake in shares of eBay by 5.2% during the 4th quarter. Independent Franchise Partners LLP now owns 7,748,177 shares of the e-commerce company’s stock worth $674,866,000 after purchasing an additional 384,570 shares during the last quarter. Finally, Legal & General Group Plc boosted its stake in shares of eBay by 2.8% during the 3rd quarter. Legal & General Group Plc now owns 5,263,191 shares of the e-commerce company’s stock worth $478,687,000 after purchasing an additional 141,057 shares during the last quarter. Institutional investors and hedge funds own 87.48% of the company’s stock.
Key eBay News
Here are the key news stories impacting eBay this week:
- Positive Sentiment: Q4 results and guidance beat expectations — eBay reported stronger-than-expected Q4 revenue and EPS and issued constructive Q1 2026 guidance, which underpins today’s upside. eBay Q4 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
- Positive Sentiment: Depop acquisition (≈$1.2B) adds scale in recommerce and Gen‑Z fashion — the deal strengthens eBay’s exposure to younger buyers and high-growth secondhand apparel, a strategic growth vector investors like. eBay to Buy Etsy’s Depop for $1.2 Billion. Both Stocks Are Jumping.
- Positive Sentiment: Shareholder returns boosted — eBay raised its quarterly dividend and authorized incremental buybacks (noted in recent reports), which supports near-term investor sentiment and yield-focused demand. eBay shares jump as Q4 results, upbeat Q1 outlook, and Depop deal boost sentiment
- Neutral Sentiment: Analysts are raising targets and adjusting ratings — multiple banks (Baird, Wedbush, Bank of America, etc.) lifted price targets after the results and Depop deal; this ratchets up expectations but also bakes in upside. These eBay Analysts Raise Price Targets On Strong Q4, 2026 Guide And Depop Acquisition
- Neutral Sentiment: Market/data noise around short interest — recent short-interest posts in feeds appear inconsistent (zeros/NaN) and don’t present a clear signal today. No actionable change from short-interest data at this time.
- Negative Sentiment: Options and hedging activity show caution — unusually large put-option volumes were reported, indicating some traders are hedging or betting on near-term weakness despite the rally. Investors Buy Large Volume of eBay Put Options (NASDAQ:EBAY)
- Negative Sentiment: Insider selling continues — a recent SVP sale (1,009 shares) and a pattern of insider disposals were disclosed; while individual sales are small, persistent insider selling can temper sentiment. Insider Sale Filing
- Negative Sentiment: Near-term margin and dilution risks from Depop — management expects low single-digit headwinds to operating income and EPS dilution with accretion only by 2028; investors should weigh strategic upside vs. short-term earnings drag. Why eBay’s Depop Acquisition Matters More Than the Earnings Beat
eBay Company Profile
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
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