Reviewing Colruyt (OTCMKTS:CUYTY) & Traeger (NYSE:COOK)

Colruyt (OTCMKTS:CUYTY) and Traeger (NYSE:COOK) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, profitability and earnings.

Risk and Volatility

Colruyt has a beta of 0.95, suggesting that its share price is 5% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.38, suggesting that its share price is 38% more volatile than the S&P 500.

Institutional & Insider Ownership

0.0% of Colruyt shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 16.1% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Colruyt and Traeger, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Colruyt	1	1	0	0	1.50
Traeger	2	6	1	0	1.89

Traeger has a consensus price target of $2.09, suggesting a potential upside of 149.26%. Given Traeger’s stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than Colruyt.

Profitability

This table compares Colruyt and Traeger’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Colruyt	N/A	N/A	N/A
Traeger	-18.01%	-11.31%	-3.68%

Earnings and Valuation

This table compares Colruyt and Traeger”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Colruyt	$11.77 billion	0.38	$362.36 million	N/A	N/A
Traeger	$604.07 million	0.19	-$34.01 million	($0.79)	-1.06

Colruyt has higher revenue and earnings than Traeger.

About Colruyt

Colruyt Group N.V., together with its subsidiaries, engages in the retail, wholesale, food service, and other activities in Belgium, France, Luxembourg, and internationally. It operates through three segments: Retail, Wholesale and Foodservice, and Other Activities. The company provides groceries, fresh products, dry products, and frozen and non-food products; and operates CNG, hydrogen filling, and charging stations. It also provides printing and document management solutions; and develops, constructs, operates, maintains, and finances wind energy projects. The company offers its products and services under the Bike Republic, Bio-Planet, Boni Selection, Collect&Go, Colruyt Group Academy, Colruyt Lowest Prices, Colruyt Prix Qualité, Cru, DATS 24, Dreambaby, Dreamland, Everyday, Graindor, Kangourou, Okay, Spar Colruyt Group, Xtra, Jims, Newpharma, The Fashion Society, Codifrance, Colex, Solucious, Spar For You, and Symeta Hybrid brands. It provides its products and services to wholesalers, commercial customers, and affiliated independent merchants, as well as schools, care homes, the hospitality sector, etc. The company was formerly known as Etn. Fr. Colruyt NV and changed its name to Colruyt Group N.V. in October 2023. The company was founded in 1928 and is headquartered in Halle, Belgium.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.