Rep. David Taylor Buys Salesforce Inc. (NYSE:CRM) Shares

Representative David Taylor (Republican-Ohio) recently bought shares of Salesforce Inc. (NYSE:CRM). In a filing disclosed on February 20th, the Representative disclosed that they had bought between $1,001 and $15,000 in Salesforce stock on February 9th. The trade occurred in the Representative’s “DAVID TAYLOR TRUST > SCHWAB JOINT BROKERAGE #1 (HOME GROWN)” account.

Representative David Taylor also recently made the following trade(s):

  • Purchased $1,001 – $15,000 in shares of Progressive (NYSE:PGR) on 2/10/2026.
  • Sold $1,001 – $15,000 in shares of Parker-Hannifin (NYSE:PH) on 2/9/2026.
  • Purchased $1,001 – $15,000 in shares of Visa (NYSE:V) on 2/9/2026.
  • Purchased $1,001 – $15,000 in shares of Procter & Gamble (NYSE:PG) on 2/9/2026.
  • Purchased $1,001 – $15,000 in shares of Amazon.com (NASDAQ:AMZN) on 2/9/2026.
  • Sold $1,001 – $15,000 in shares of Eli Lilly and Company (NYSE:LLY) on 2/9/2026.
  • Purchased $1,001 – $15,000 in shares of Microsoft (NASDAQ:MSFT) on 2/9/2026.
  • Purchased $1,001 – $15,000 in shares of Microsoft (NASDAQ:MSFT) on 1/29/2026.
  • Purchased $1,001 – $15,000 in shares of Broadcom (NASDAQ:AVGO) on 1/29/2026.
  • Sold $1,001 – $15,000 in shares of Amgen (NASDAQ:AMGN) on 1/29/2026.

Salesforce Price Performance

CRM opened at $178.00 on Tuesday. The company has a market capitalization of $166.79 billion, a price-to-earnings ratio of 23.76, a PEG ratio of 1.26 and a beta of 1.27. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a 12-month low of $174.57 and a 12-month high of $313.70. The business’s fifty day simple moving average is $229.16 and its 200-day simple moving average is $239.57.

Salesforce (NYSE:CRMGet Free Report) last issued its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.86 by $0.39. The company had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm’s quarterly revenue was up 9.1% on a year-over-year basis. During the same period in the prior year, the business earned $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. On average, equities research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th were given a dividend of $0.416 per share. The ex-dividend date of this dividend was Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce’s dividend payout ratio is presently 22.16%.

Wall Street Analysts Forecast Growth

CRM has been the subject of a number of analyst reports. Northland Securities upped their target price on Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a report on Thursday, December 4th. Macquarie Infrastructure boosted their price target on Salesforce from $250.00 to $265.00 and gave the stock a “neutral” rating in a research report on Thursday, December 4th. Cantor Fitzgerald reaffirmed an “overweight” rating on shares of Salesforce in a research report on Thursday, December 4th. UBS Group cut their target price on Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a research note on Tuesday, February 17th. Finally, Royal Bank Of Canada raised their price target on shares of Salesforce from $250.00 to $290.00 and gave the company a “sector perform” rating in a report on Monday, January 5th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, twelve have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, Salesforce currently has a consensus rating of “Moderate Buy” and an average target price of $304.33.

View Our Latest Report on CRM

Institutional Investors Weigh In On Salesforce

Institutional investors and hedge funds have recently made changes to their positions in the stock. Commonwealth Retirement Investments LLC purchased a new stake in shares of Salesforce in the fourth quarter worth about $25,000. Marquette Asset Management LLC acquired a new position in Salesforce in the third quarter valued at approximately $26,000. Board of the Pension Protection Fund purchased a new stake in Salesforce in the 4th quarter worth approximately $26,000. Key Capital Management INC acquired a new stake in shares of Salesforce during the 4th quarter worth approximately $26,000. Finally, Gilpin Wealth Management LLC purchased a new position in shares of Salesforce during the 4th quarter valued at approximately $26,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

  • Positive Sentiment: Salesforce agreed to acquire Momentum, a conversational‑insights and revenue‑orchestration platform — the deal is expected to extend Agentforce 360 and Slackbot capabilities to ingest and analyze third‑party unstructured voice data, strengthening Salesforce’s AI/contact‑center stack and product monetization potential. Salesforce Inc (CRM) Expands AI Capabilities With Momentum Acquisition
  • Positive Sentiment: Analyst/industry coverage highlights a large “agentic AI” opportunity for Salesforce — pieces argue Agentforce and other AI initiatives could be a multi‑year revenue tailwind if execution and GTM scale succeed. This supports a longer‑term growth narrative even as near‑term metrics are watched closely. Salesforce: Capitalizing On The Massive Agentic AI Opportunity
  • Neutral Sentiment: Options market activity shows elevated interest and provides a read on short‑term sentiment — Benzinga’s options deep dive notes concentrated positioning that can amplify moves into earnings, making volatility around the print more likely. Traders should watch skew and open interest for signals. Salesforce Options Trading: A Deep Dive into Market Sentiment
  • Neutral Sentiment: Pre‑earnings preview: Zacks notes AI/cloud demand could push Q4 revenue toward ~$11.2B and that prior cost cuts may boost EPS, but outcome hinges on product uptake and guidance for FY27 — results/guidance will likely drive the next leg of the move. Can AI and Cloud Strength Keep Salesforce’s Growth on Track in Q4?
  • Negative Sentiment: Major broker price‑target cuts surfaced ahead of Q4 results, which has pressured sentiment — several firms trimmed targets, signaling lower near‑term expectations and increasing downside risk if guidance disappoints. Big Salesforce Price Target Cuts Ahead of Q4 Earnings
  • Negative Sentiment: Coverage flags that Salesforce’s AI agent push plus related job cuts are reframing the investment story toward automation‑driven efficiency — investors may view workforce reductions and restructuring as a sign management is prioritizing margins, which can be read positively or negatively depending on growth outlook. Did Salesforce’s (CRM) AI Agent Push and Job Cuts Just Recast Its Automation-Driven Investment Narrative?
  • Negative Sentiment: Insider selling was flagged in a broader report on executives exiting positions — while not definitive, increased insider sales can add to short‑term negative sentiment ahead of earnings. Sell… Sell… Sell… Another Eight Companies Insiders Are Exiting

Insider Activity

In other news, Director David Blair Kirk purchased 1,936 shares of the stock in a transaction that occurred on Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, with a total value of $500,727.04. Following the completion of the acquisition, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director G Mason Morfit acquired 96,000 shares of the business’s stock in a transaction on Friday, December 5th. The stock was purchased at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the acquisition, the director directly owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This represents a 3.31% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.00% of the company’s stock.

About Representative Taylor

David Taylor (Republican Party) is a member of the U.S. House, representing Ohio’s 2nd Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Taylor (Republican Party) ran for election to the U.S. House to represent Ohio’s 2nd Congressional District. He won in the general election on November 5, 2024.

David Taylor graduated from Amelia High School. Taylor earned degrees from Miami University (Ohio) and the University of Dayton School of Law. Taylor’s career experience includes working as an attorney and as a businessman at Sardinia Ready Mix, Inc.

About Salesforce

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

Further Reading

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