Wayfair (NYSE:W) Stock Price Down 8.1% on Analyst Downgrade

Shares of Wayfair Inc. (NYSE:W) dropped 8.1% during mid-day trading on Monday after Wall Street Zen downgraded the stock from a buy rating to a hold rating. The stock traded as low as $74.93 and last traded at $74.8620. Approximately 1,012,341 shares were traded during trading, a decline of 72% from the average daily volume of 3,661,292 shares. The stock had previously closed at $81.43.

Several other equities research analysts have also issued reports on W. The Goldman Sachs Group set a $92.00 price target on Wayfair in a research report on Friday. Raymond James Financial boosted their target price on shares of Wayfair from $90.00 to $130.00 and gave the company a “strong-buy” rating in a research note on Wednesday, October 29th. Barclays increased their target price on shares of Wayfair from $70.00 to $104.00 and gave the stock a “positive” rating in a report on Wednesday, October 29th. Evercore set a $100.00 price target on shares of Wayfair in a report on Friday. Finally, Royal Bank Of Canada increased their price objective on shares of Wayfair from $86.00 to $92.00 and gave the stock a “sector perform” rating in a research note on Friday. One analyst has rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating, eleven have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $106.17.

Insider Activity at Wayfair

In other news, CTO Fiona Tan sold 9,000 shares of the business’s stock in a transaction that occurred on Tuesday, January 13th. The stock was sold at an average price of $119.00, for a total transaction of $1,071,000.00. Following the completion of the transaction, the chief technology officer directly owned 200,328 shares in the company, valued at approximately $23,839,032. The trade was a 4.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Jon Blotner sold 4,997 shares of the stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $105.84, for a total value of $528,882.48. Following the completion of the transaction, the insider directly owned 106,107 shares of the company’s stock, valued at $11,230,364.88. This trade represents a 4.50% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 650,494 shares of company stock valued at $68,353,313. Company insiders own 21.91% of the company’s stock.

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Needham reiterated a Buy on Wayfair, which supports investor confidence that the company’s fundamentals or growth trajectory remain intact. Wayfair’s (W) Buy Rating Reiterated at Needham & Company LLC
• Positive Sentiment: Shares traded notably higher on Feb. 22 on low volume, a sign that short‑term buying interest exists (helpful if broader market concerns subside). Wayfair (NYSE:W) Trading 7.4% Higher — Here’s What Happened
• Positive Sentiment: Promotional pricing (example: a heavily discounted sectional sofa) can drive traffic and near‑term sales, which may help top‑line results during promotional windows. Monitor whether discounts boost units without eroding margin guidance. Wayfair is selling a $710 L-shaped chenille sectional sofa for only $390
• Neutral Sentiment: Ongoing clearance sales and promotions are being reported; these can increase short‑term revenue but their impact on margins and repeat purchase behavior is unclear. Wayfair clearance sale 2026: Best furniture deals ending Monday
• Negative Sentiment: President Trump announced a new 15% tariff on certain imports after a Supreme Court ruling, reviving tariff uncertainty. Investors fear higher input costs, margin pressure, and potential price pass‑through limits for consumer‑facing retailers like Wayfair. DoorDash, Booking, Chewy, Wayfair, and Expedia Shares Plummet, What You Need To Know
• Negative Sentiment: Coverage of the tariff announcement and resulting market uncertainty underscores the macro catalyst pressuring retail names; analysts and investors are repricing risk for companies dependent on imported goods. Stocks to watch as Trump’s new tariffs spell more uncertainty
• Negative Sentiment: Multiple brokerages cut Wayfair price targets this morning (Wedbush to $85, Stifel to $89, JPMorgan and Truist to $105), reflecting weaker margin or growth expectations and likely contributing to the sell‑off. Watch for updated analyst notes and any changes to guidance from Wayfair. Wedbush Cuts Wayfair (NYSE:W) Price Target to $85.00 Stifel Nicolaus Cuts Wayfair (NYSE:W) Price Target to $89.00 JPMorgan Chase & Co. Cuts Wayfair (NYSE:W) Price Target to $105.00 Truist Financial Cuts Wayfair (NYSE:W) Price Target to $105.00

Hedge Funds Weigh In On Wayfair

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Cornerstone Planning Group LLC lifted its holdings in shares of Wayfair by 28,200.0% in the third quarter. Cornerstone Planning Group LLC now owns 283 shares of the company’s stock valued at $25,000 after buying an additional 282 shares during the period. True Wealth Design LLC grew its holdings in Wayfair by 250.5% during the third quarter. True Wealth Design LLC now owns 326 shares of the company’s stock worth $29,000 after acquiring an additional 233 shares during the period. Global Retirement Partners LLC raised its position in Wayfair by 156.3% in the third quarter. Global Retirement Partners LLC now owns 328 shares of the company’s stock worth $29,000 after acquiring an additional 200 shares in the last quarter. Webster Bank N. A. acquired a new stake in Wayfair in the 4th quarter valued at about $30,000. Finally, V Square Quantitative Management LLC acquired a new stake in Wayfair in the 4th quarter valued at about $33,000. 89.67% of the stock is owned by institutional investors.

Wayfair Trading Down 10.0%

The company’s 50-day moving average price is $101.15 and its two-hundred day moving average price is $93.77. The company has a market cap of $9.55 billion, a P/E ratio of -30.16, a price-to-earnings-growth ratio of 7.78 and a beta of 3.36.

About Wayfair

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.