Booking (NASDAQ:BKNG) Price Target Cut to $4,700.00 by Analysts at Argus

Booking (NASDAQ:BKNG) had its price target decreased by Argus from $6,400.00 to $4,700.00 in a research report released on Monday morning,MarketScreener reports. Argus currently has a buy rating on the business services provider’s stock.

BKNG has been the topic of a number of other research reports. Jefferies Financial Group lowered their target price on shares of Booking from $5,800.00 to $5,600.00 and set a “hold” rating on the stock in a research note on Friday, January 23rd. Royal Bank Of Canada reiterated an “outperform” rating and issued a $6,100.00 price objective on shares of Booking in a research note on Thursday, February 19th. BNP Paribas Exane dropped their target price on Booking from $6,100.00 to $6,000.00 and set an “outperform” rating for the company in a report on Friday. JPMorgan Chase & Co. decreased their price target on Booking from $6,250.00 to $5,600.00 and set an “overweight” rating on the stock in a research note on Thursday, February 19th. Finally, Wall Street Zen upgraded Booking from a “hold” rating to a “buy” rating in a research report on Sunday, January 4th. Twenty-nine equities research analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $5,867.09.

Booking Trading Down 5.1%

Shares of NASDAQ BKNG opened at $3,870.83 on Monday. The firm has a market capitalization of $122.59 billion, a price-to-earnings ratio of 23.30, a PEG ratio of 0.91 and a beta of 1.21. Booking has a one year low of $3,765.45 and a one year high of $5,839.41. The business has a fifty day simple moving average of $4,975.82 and a 200 day simple moving average of $5,168.12.

Booking shares are scheduled to split on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be distributed to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating the consensus estimate of $47.96 by $0.84. Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm had revenue of $6.35 billion for the quarter, compared to analyst estimates of $6.12 billion. During the same quarter in the previous year, the firm posted $41.55 EPS. The business’s revenue for the quarter was up 16.0% on a year-over-year basis. On average, research analysts anticipate that Booking will post 209.92 earnings per share for the current fiscal year.

Insider Activity at Booking

In other news, CEO Glenn D. Fogel sold 452 shares of the stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $4,149.75, for a total transaction of $1,875,687.00. Following the sale, the chief executive officer owned 18,543 shares in the company, valued at approximately $76,948,814.25. This represents a 2.38% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the firm’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total value of $77,867.25. Following the completion of the sale, the director owned 687 shares of the company’s stock, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 3,108 shares of company stock valued at $15,287,682 in the last three months. Corporate insiders own 0.16% of the company’s stock.

Institutional Investors Weigh In On Booking

A number of hedge funds have recently added to or reduced their stakes in BKNG. Vanguard Group Inc. grew its stake in shares of Booking by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock valued at $16,055,006,000 after purchasing an additional 23,159 shares during the last quarter. J. Stern & Co. LLP lifted its holdings in Booking by 191,965.8% during the 4th quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock worth $15,171,489,000 after buying an additional 2,831,495 shares in the last quarter. State Street Corp boosted its position in Booking by 0.5% in the 4th quarter. State Street Corp now owns 1,435,116 shares of the business services provider’s stock valued at $7,685,520,000 after buying an additional 6,976 shares during the last quarter. Price T Rowe Associates Inc. MD boosted its position in Booking by 15.4% in the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider’s stock valued at $5,173,899,000 after buying an additional 128,700 shares during the last quarter. Finally, Geode Capital Management LLC increased its stake in shares of Booking by 1.1% in the 2nd quarter. Geode Capital Management LLC now owns 854,838 shares of the business services provider’s stock valued at $4,936,132,000 after buying an additional 9,333 shares during the period. Institutional investors own 92.42% of the company’s stock.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Erste Group lifted FY2026 EPS estimates for Booking, which supports the company’s near‑term earnings outlook. Read More.
• Positive Sentiment: Gordon Haskett upgraded BKNG to Buy with a $5,440 price target, arguing investor concerns about AI competition are overblown — a bullish counterpoint to recent cuts. Read More.
• Positive Sentiment: Royal Bank of Canada reiterated an Outperform rating and at least one note raised a $6,200 target, indicating some firms still see meaningful upside versus current levels. Read More.
• Neutral Sentiment: Analysts are revising fair value estimates modestly lower and flagging AI spending, margin pressure, and changing sector multiples as balancing forces — a shifting story rather than a clearcut sell thesis. Read More.
• Neutral Sentiment: Booking is mentioned in recent commentary about stock‑split candidates; a split can boost retail interest but doesn’t change fundamentals. Read More.
• Negative Sentiment: Argus cut its price target sharply from $6,400 to $4,700 (still a Buy), signaling reduced confidence in longer‑run valuation and contributing to selling pressure. Read More.
• Negative Sentiment: Jefferies lowered its target to $4,500 from $5,600 and moved to a Hold, which is an explicit downgrade in conviction from a major firm. Read More.
• Negative Sentiment: Several large brokers (JPMorgan, Citigroup, Wells Fargo, Benchmark, DA Davidson, BNP Paribas and others) have trimmed price targets in recent days, creating a broad downward re‑rating by the sell side. Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.