Deutsche Bank Aktiengesellschaft Issues Positive Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price target hoisted by Deutsche Bank Aktiengesellschaft from $100.00 to $118.00 in a report released on Monday,MarketScreener reports. Deutsche Bank Aktiengesellschaft currently has a buy rating on the e-commerce company’s stock.

Several other brokerages have also recently weighed in on EBAY. UBS Group set a $96.00 price target on eBay in a research report on Thursday. Daiwa Securities Group reduced their price objective on shares of eBay from $99.00 to $84.00 and set a “neutral” rating for the company in a research note on Wednesday, November 12th. Wedbush increased their target price on shares of eBay from $95.00 to $100.00 and gave the stock a “neutral” rating in a research note on Friday. The Goldman Sachs Group raised shares of eBay from a “sell” rating to a “neutral” rating and set a $88.00 price target for the company in a report on Thursday, February 19th. Finally, Wells Fargo & Company upped their price target on shares of eBay from $98.00 to $101.00 and gave the stock an “equal weight” rating in a report on Thursday, February 19th. Fourteen equities research analysts have rated the stock with a Buy rating, eighteen have assigned a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of “Hold” and an average price target of $97.25.

eBay Trading Down 4.3%

Shares of EBAY stock opened at $84.31 on Monday. The stock has a market capitalization of $37.77 billion, a price-to-earnings ratio of 19.38, a PEG ratio of 2.07 and a beta of 1.38. The company’s fifty day simple moving average is $88.33 and its two-hundred day simple moving average is $89.20. eBay has a 1 year low of $58.71 and a 1 year high of $101.15. The company has a debt-to-equity ratio of 1.30, a current ratio of 1.10 and a quick ratio of 1.10.

eBay (NASDAQ:EBAY) last announced its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 earnings per share for the quarter, beating the consensus estimate of $1.35 by $0.06. eBay had a return on equity of 43.04% and a net margin of 18.30%.The company had revenue of $2.97 billion during the quarter, compared to analysts’ expectations of $2.87 billion. During the same period in the previous year, the business earned $1.25 earnings per share. The firm’s quarterly revenue was up 15.0% compared to the same quarter last year. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. As a group, analysts anticipate that eBay will post 3.86 earnings per share for the current year.

eBay Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, March 20th. Investors of record on Friday, March 6th will be given a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a yield of 1.5%. The ex-dividend date is Friday, March 6th. This is a positive change from eBay’s previous quarterly dividend of $0.29. eBay’s dividend payout ratio is presently 26.67%.

Insider Buying and Selling at eBay

In other eBay news, SVP Jordan Douglas Bradle Sweetnam sold 33,441 shares of eBay stock in a transaction that occurred on Friday, January 30th. The shares were sold at an average price of $91.99, for a total transaction of $3,076,237.59. Following the transaction, the senior vice president directly owned 4,733 shares of the company’s stock, valued at approximately $435,388.67. This trade represents a 87.60% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, SVP Cornelius Boone sold 4,462 shares of the company’s stock in a transaction on Thursday, December 18th. The shares were sold at an average price of $83.94, for a total transaction of $374,540.28. Following the completion of the sale, the senior vice president directly owned 91,921 shares of the company’s stock, valued at $7,715,848.74. This trade represents a 4.63% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 44,593 shares of company stock valued at $3,998,870 over the last ninety days. Insiders own 0.64% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the stock. ABN AMRO Bank N.V. purchased a new stake in eBay during the 2nd quarter valued at about $235,149,000. Altshuler Shaham Ltd lifted its position in eBay by 4,452,655.3% in the fourth quarter. Altshuler Shaham Ltd now owns 2,092,795 shares of the e-commerce company’s stock valued at $182,282,000 after purchasing an additional 2,092,748 shares during the last quarter. Arrowstreet Capital Limited Partnership boosted its stake in shares of eBay by 1,007.4% during the second quarter. Arrowstreet Capital Limited Partnership now owns 2,189,868 shares of the e-commerce company’s stock valued at $163,058,000 after purchasing an additional 1,992,116 shares during the period. First Trust Advisors LP grew its holdings in shares of eBay by 27.8% in the third quarter. First Trust Advisors LP now owns 8,309,698 shares of the e-commerce company’s stock worth $755,767,000 after purchasing an additional 1,808,976 shares during the last quarter. Finally, M&G PLC increased its stake in shares of eBay by 88.8% in the second quarter. M&G PLC now owns 2,785,699 shares of the e-commerce company’s stock worth $206,142,000 after buying an additional 1,310,373 shares during the period. 87.48% of the stock is owned by institutional investors.

More eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Multiple analyst upgrades and higher price targets signal renewed bullish interest in eBay’s growth trajectory, supporting upside potential. Notable moves include Deutsche Bank raising its target to $118 (buy) and several outlets reporting other price-target increases and a Goldman Sachs upgrade. Deutsche Bank Raises PT to $118 Price Target $100 Goldman Sachs Upgrade
• Positive Sentiment: Strategic M&A (Depop) continues to be cited as a key reason for eBay’s growth prospects and rationale behind analyst optimism — the acquisition could expand younger-user reach and GMV long term. Depop Acquisition Analysis
• Positive Sentiment: Recent earnings showed an EPS beat and revenue growth; that beat underpins valuation and supports medium-term upside given solid margins and ROE. (Background earnings: Feb 18 results.)
• Neutral Sentiment: Cantor Fitzgerald reiterated a Neutral rating, indicating some analysts still see limited near-term catalysts despite positive notes from others. Cantor Fitzgerald Neutral
• Neutral Sentiment: Viral/resale stories (e.g., an IKEA stuffed monkey selling for hundreds) are driving short-term platform traffic and PR but have limited direct impact on fundamentals. IKEA Toy Viral Listing Viral Monkey Story
• Neutral Sentiment: Consumer/tax guidance pieces (e.g., UK seller tax rules) highlight regulatory and compliance complexity in marketplaces; these are worth monitoring but aren’t immediate stock movers. UK Tax Story
• Neutral Sentiment: Human-interest profiles about resellers and entrepreneurs using eBay (e.g., Ali Ansari’s story) boost brand narrative and platform relevance but are not material to near-term earnings. Ali Ansari Profile
• Negative Sentiment: Jefferies cut its price target to $60 and kept an “underperform” rating, applying downward pressure and signaling downside risk vs. recent analyst upgrades. That analyst note is likely a near-term negative on sentiment. Jefferies Lowers PT to $60
• Negative Sentiment: Macro/policy uncertainty: reports about new U.S. tariffs and trade-policy shifts increase execution risk for global e-commerce and could weigh on investor appetite for platform stocks. Tariff Uncertainty

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.