Buck Wealth Strategies LLC boosted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 3.6% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 71,765 shares of the e-commerce giant’s stock after buying an additional 2,497 shares during the period. Amazon.com comprises 2.2% of Buck Wealth Strategies LLC’s portfolio, making the stock its 11th largest holding. Buck Wealth Strategies LLC’s holdings in Amazon.com were worth $15,757,000 at the end of the most recent quarter.
Other institutional investors and hedge funds have also recently bought and sold shares of the company. Fairway Wealth LLC raised its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new stake in shares of Amazon.com in the 3rd quarter valued at approximately $27,000. Cooksen Wealth LLC grew its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the period. PayPay Securities Corp raised its holdings in shares of Amazon.com by 62.3% in the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares in the last quarter. Finally, Access Investment Management LLC bought a new position in shares of Amazon.com during the 2nd quarter worth approximately $74,000. Institutional investors own 72.20% of the company’s stock.
Insider Activity at Amazon.com
In other news, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $198.37, for a total transaction of $949,002.08. Following the completion of the sale, the chief executive officer owned 512,109 shares in the company, valued at $101,587,062.33. The trade was a 0.93% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Over the last ninety days, insiders sold 8,284 shares of company stock valued at $1,740,052. 10.80% of the stock is currently owned by company insiders.
Amazon.com Trading Down 2.3%
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the business earned $1.86 EPS. The business’s revenue for the quarter was up 13.6% on a year-over-year basis. As a group, equities analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
Wall Street Analyst Weigh In
A number of brokerages have weighed in on AMZN. Canaccord Genuity Group set a $300.00 price target on Amazon.com and gave the company a “buy” rating in a research report on Friday, October 31st. Deutsche Bank Aktiengesellschaft boosted their target price on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Raymond James Financial dropped their target price on shares of Amazon.com from $260.00 to $225.00 and set an “outperform” rating for the company in a research report on Friday, February 6th. Benchmark reissued a “buy” rating on shares of Amazon.com in a report on Thursday, January 29th. Finally, Sanford C. Bernstein restated an “outperform” rating on shares of Amazon.com in a research report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $287.29.
Check Out Our Latest Stock Report on AMZN
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon confirmed a $12 billion AI data‑center buildout in northwest Louisiana — the project includes Amazon funding energy and infrastructure itself and pledges greater local transparency, which supports long‑term AWS capacity and energy security. Water, power, and transparency: Amazon’s $12B data center deal signals a new era of accountability
- Positive Sentiment: Amazon overtook Walmart as the U.S.’s largest retailer by revenue for 2025, driven by AWS and advertising growth — a structural win that supports the company’s multi‑year revenue thesis. Amazon (AMZN) Stock: How the Company Finally Knocked Walmart Off America’s Top Spot After 25 Years
- Neutral Sentiment: Moody’s affirmed Amazon’s A1 senior unsecured rating but moved the outlook to “stable” from “positive,” signaling credit strength even as the rating agency acknowledges elevated capex. Amazon (AMZN) Navigates Investment Cycle and Strategic Developments
- Neutral Sentiment: Analysts remain broadly constructive — some banks list Amazon as a top AI pick and many maintain BUY ratings, providing upside case support if AWS monetization and ad/retail execution continue. Amazon.com, Inc. (AMZN) Named Top AI Pick as Morgan Stanley Sees AWS Acceleration and Agentic Upside
- Negative Sentiment: Investors are punishing the stock over Amazon’s plan to ramp AI capex to ~$200 billion this year — a scale that pressures free cash flow and was explicitly cited as the catalyst for February losses. Amazon (AMZN) Stock Drops as $200B AI Spending Plan Drives AWS Optimism
- Negative Sentiment: Broader hyperscaler capex is surging (industry estimates into the hundreds of billions), raising sector‑level worries that supply will outpace near‑term demand and that building ahead of consumption increases execution and energy costs risk. Big Tech to invest about $650 billion in AI in 2026, Bridgewater says
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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