Head to Head Analysis: Lifetime Brands (NASDAQ:LCUT) versus HempAmericana (OTCMKTS:HMPQ)

HempAmericana (OTCMKTS:HMPQ) and Lifetime Brands (NASDAQ:LCUT) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, institutional ownership, risk and earnings.

Analyst Ratings

This is a breakdown of recent ratings and price targets for HempAmericana and Lifetime Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HempAmericana	0	0	0	0	0.00
Lifetime Brands	1	3	1	0	2.00

Lifetime Brands has a consensus target price of $4.83, indicating a potential upside of 42.16%. Given Lifetime Brands’ stronger consensus rating and higher probable upside, analysts plainly believe Lifetime Brands is more favorable than HempAmericana.

Volatility & Risk

HempAmericana has a beta of -0.16, meaning that its share price is 116% less volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500.

Insider and Institutional Ownership

40.6% of Lifetime Brands shares are held by institutional investors. 43.2% of Lifetime Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares HempAmericana and Lifetime Brands”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HempAmericana	N/A	N/A	N/A	N/A	N/A
Lifetime Brands	$682.95 million	0.11	-$15.16 million	($1.66)	-2.05

HempAmericana has higher earnings, but lower revenue than Lifetime Brands.

Profitability

This table compares HempAmericana and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HempAmericana	N/A	N/A	N/A
Lifetime Brands	-5.49%	-0.85%	-0.30%

Summary

Lifetime Brands beats HempAmericana on 7 of the 10 factors compared between the two stocks.

About HempAmericana

HempAmericana, Inc. researches, develops, and sells products made of industrial hemp in the United States. It provides hemp-based concrete, hemp bags, hemp seeds for consumption, hemp clothing, and hemp rolling paper products. HempAmericana, Inc. was founded in 2014 and is based in New York, New York.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.