Research Analysts’ Recent Ratings Changes for ServiceNow (NOW)

Several brokerages have updated their recommendations and price targets on shares of ServiceNow (NYSE: NOW) in the last few weeks:

• 2/9/2026 – ServiceNow had its price target lowered by Royal Bank Of Canada from $185.00 to $150.00. They now have an “outperform” rating on the stock.
• 2/5/2026 – ServiceNow was given a new $175.00 price target by Truist Financial Corporation.
• 2/5/2026 – ServiceNow had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $155.00 price target on the stock.
• 2/4/2026 – ServiceNow was upgraded by Argus to “strong-buy”.
• 2/2/2026 – ServiceNow was given a new $216.00 price target by The Goldman Sachs Group, Inc..
• 1/30/2026 – ServiceNow had its price target lowered by HSBC Holdings plc from $266.40 to $226.00. They now have a “buy” rating on the stock.
• 1/30/2026 – ServiceNow had its price target raised by Citigroup Inc. from $235.00 to $237.00. They now have a “buy” rating on the stock.
• 1/29/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 1/29/2026 – ServiceNow was given a new $180.00 price target by Deutsche Bank Aktiengesellschaft.
• 1/29/2026 – ServiceNow was given a new $180.00 price target by Stifel Nicolaus. They now have a “buy” rating on the stock.
• 1/29/2026 – ServiceNow had its “outperform” rating reaffirmed by Evercore Inc. They now have a $175.00 price target on the stock, down from $225.00.
• 1/29/2026 – ServiceNow was given a new $175.00 price target by Robert W. Baird.
• 1/29/2026 – ServiceNow had its “overweight” rating reaffirmed by Piper Sandler.
• 1/29/2026 – ServiceNow was given a new $200.00 price target by Canaccord Genuity Group Inc..
• 1/29/2026 – ServiceNow was given a new $115.00 price target by UBS Group AG.
• 1/29/2026 – ServiceNow had its price target lowered by TD Cowen from $200.00 to $185.00. They now have a “buy” rating on the stock.
• 1/29/2026 – ServiceNow had its price target lowered by Macquarie Infrastructure Holdings, LLC from $172.00 to $140.00. They now have a “neutral” rating on the stock.
• 1/29/2026 – ServiceNow had its “buy” rating reaffirmed by DA Davidson. They now have a $220.00 price target on the stock.
• 1/29/2026 – ServiceNow had its price target lowered by Royal Bank Of Canada from $195.00 to $185.00. They now have an “outperform” rating on the stock.
• 1/29/2026 – ServiceNow had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $200.00 price target on the stock.
• 1/29/2026 – ServiceNow had its price target lowered by KeyCorp from $155.00 to $115.00. They now have an “underweight” rating on the stock.
• 1/29/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $200.00 price target on the stock.
• 1/29/2026 – ServiceNow had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $155.00 price target on the stock.
• 1/29/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $175.00 to $170.00. They now have an “outperform” rating on the stock.
• 1/23/2026 – ServiceNow had its price target lowered by Cantor Fitzgerald from $240.00 to $200.00. They now have an “overweight” rating on the stock.
• 1/23/2026 – ServiceNow had its price target lowered by Jefferies Financial Group Inc. from $230.00 to $175.00. They now have a “buy” rating on the stock.
• 1/22/2026 – ServiceNow had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 1/22/2026 – ServiceNow had its price target lowered by Robert W. Baird from $250.00 to $190.00. They now have an “outperform” rating on the stock.
• 1/22/2026 – ServiceNow had its price target lowered by BNP Paribas Exane from $186.00 to $120.00. They now have a “neutral” rating on the stock.
• 1/22/2026 – ServiceNow had its price target lowered by Citigroup Inc. from $250.60 to $235.00. They now have a “buy” rating on the stock.
• 1/22/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $200.00 price target on the stock.
• 1/21/2026 – ServiceNow was given a new $175.00 price target by UBS Group AG.
• 1/21/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $175.00 price target on the stock, down from $200.00.
• 1/21/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $230.00 to $175.00. They now have an “outperform” rating on the stock.
• 1/21/2026 – ServiceNow had its price target lowered by Mizuho from $210.00 to $190.00. They now have an “outperform” rating on the stock.
• 1/20/2026 – ServiceNow had its “buy” rating reaffirmed by UBS Group AG. They now have a $260.00 price target on the stock, up from $200.00.
• 1/20/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen.
• 1/16/2026 – ServiceNow had its price target lowered by Capital One Financial Corporation from $188.00 to $161.00. They now have an “overweight” rating on the stock.
• 1/13/2026 – ServiceNow had its price target lowered by Oppenheimer Holdings, Inc. from $230.00 to $200.00. They now have an “outperform” rating on the stock.
• 1/12/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup Inc..
• 1/12/2026 – ServiceNow was downgraded by The Goldman Sachs Group, Inc. from “buy” to “sell”.
• 1/12/2026 – ServiceNow was given a new $205.00 price target by The Goldman Sachs Group, Inc.. They now have a “buy” rating on the stock.
• 1/9/2026 – ServiceNow had its “underweight” rating reaffirmed by KeyCorp.
• 1/9/2026 – ServiceNow had its price target lowered by Stifel Nicolaus from $230.00 to $200.00. They now have a “buy” rating on the stock.
• 1/8/2026 – ServiceNow was given a new $225.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 1/8/2026 – ServiceNow had its “neutral” rating reaffirmed by Macquarie Infrastructure Holdings, LLC. They now have a $172.00 price target on the stock.
• 1/6/2026 – ServiceNow was given a new $200.00 price target by Arete Research.
• 1/6/2026 – ServiceNow was upgraded by Arete Research from “neutral” to “buy”. They now have a $200.00 price target on the stock.
• 1/5/2026 – ServiceNow had its “overweight” rating reaffirmed by Piper Sandler. They now have a $200.00 price target on the stock, down from $230.00.
• 1/5/2026 – ServiceNow had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $195.00 price target on the stock, down from $240.00.
• 12/27/2025 – ServiceNow was upgraded by Wall Street Zen from “hold” to “buy”.

Insider Transactions at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares of the company’s stock, valued at $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 19,526 shares of company stock worth $2,467,814. 0.34% of the stock is currently owned by company insiders.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.