Sally Beauty (SBH) – Analysts’ Recent Ratings Updates

A number of firms have modified their ratings and price targets on shares of Sally Beauty (NYSE: SBH) recently:

• 2/22/2026 – Sally Beauty was upgraded by Wall Street Zen from “hold” to “buy”.
• 2/14/2026 – Sally Beauty was downgraded by Wall Street Zen from “buy” to “hold”.
• 2/10/2026 – Sally Beauty had its price target raised by Morgan Stanley from $14.00 to $16.00. They now have an “underweight” rating on the stock.
• 2/10/2026 – Sally Beauty had its price target raised by Canaccord Genuity Group Inc. from $19.00 to $20.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Sally Beauty had its price target raised by TD Cowen from $17.00 to $18.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Sally Beauty was upgraded by Raymond James Financial, Inc. from “market perform” to “outperform”. They now have a $19.00 price target on the stock.
• 1/15/2026 – Sally Beauty had its “underweight” rating reaffirmed by Morgan Stanley. They now have a $14.00 price target on the stock.
• 1/14/2026 – Sally Beauty had its “hold” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $16.00 price target on the stock.
• 1/9/2026 – Sally Beauty had its “hold (c+)” rating reaffirmed by Weiss Ratings.

Insider Buying and Selling

In other news, CAO Kim Mcintosh sold 5,900 shares of the stock in a transaction on Thursday, December 11th. The stock was sold at an average price of $15.71, for a total value of $92,689.00. Following the transaction, the chief accounting officer owned 21,295 shares of the company’s stock, valued at $334,544.45. This represents a 21.70% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, SVP Scott C. Sherman sold 15,000 shares of the firm’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $16.27, for a total value of $244,050.00. Following the completion of the transaction, the senior vice president owned 57,585 shares in the company, valued at $936,907.95. This represents a 20.67% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 2.00% of the company’s stock.

Sally Beauty Holdings, Inc is a leading global specialty retailer and distributor of professional beauty supplies, serving both retail customers and salon professionals. The company operates two primary channels: Sally Beauty Supply, which offers a broad assortment of hair color, hair care, styling, and skincare products; and Beauty Systems Group (BSG), which provides salon-quality products and supplies to professional stylists and salon owners. With a focus on catering to diverse customer needs, Sally Beauty offers well-known brands alongside private label lines, positioning itself as a one-stop source for beauty professionals and enthusiasts alike.

Founded in 1964 and headquartered in Denton, Texas, Sally Beauty has grown through a combination of organic expansion and strategic acquisitions.