Boston Beer (NYSE:SAM) Price Target Lowered to $235.00 at Morgan Stanley

Boston Beer (NYSE:SAM) had its target price reduced by Morgan Stanley from $245.00 to $235.00 in a research note released on Wednesday morning,Benzinga reports. They currently have an equal weight rating on the stock.

A number of other equities research analysts have also recently issued reports on SAM. Citigroup cut their price objective on shares of Boston Beer from $250.00 to $220.00 and set a “neutral” rating for the company in a research note on Wednesday, December 17th. Piper Sandler decreased their target price on shares of Boston Beer from $230.00 to $220.00 and set a “neutral” rating on the stock in a research report on Friday, November 21st. Weiss Ratings upgraded shares of Boston Beer from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Friday, February 6th. UBS Group reaffirmed a “neutral” rating on shares of Boston Beer in a research note on Monday. Finally, Royal Bank Of Canada reiterated a “sector perform” rating and issued a $245.00 price objective on shares of Boston Beer in a report on Friday, February 20th. Eleven investment analysts have rated the stock with a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Boston Beer currently has a consensus rating of “Reduce” and an average price target of $233.71.

Boston Beer Trading Down 4.0%

Shares of Boston Beer stock opened at $218.32 on Wednesday. The firm has a market capitalization of $2.33 billion, a PE ratio of 22.41, a price-to-earnings-growth ratio of 1.76 and a beta of 1.03. Boston Beer has a 12 month low of $185.34 and a 12 month high of $260.00. The business’s 50-day moving average price is $217.00 and its 200-day moving average price is $213.91.

Boston Beer (NYSE:SAM) last released its earnings results on Tuesday, February 24th. The company reported ($2.12) earnings per share for the quarter, topping analysts’ consensus estimates of ($2.33) by $0.21. The company had revenue of $385.68 million during the quarter, compared to the consensus estimate of $381.75 million. Boston Beer had a return on equity of 11.96% and a net margin of 5.20%.Boston Beer’s quarterly revenue was down 4.1% compared to the same quarter last year. During the same quarter in the previous year, the company posted ($1.68) EPS. Boston Beer has set its FY 2026 guidance at 8.500-11.000 EPS. As a group, analysts predict that Boston Beer will post 9.29 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of SAM. Virtu Financial LLC bought a new stake in shares of Boston Beer in the 4th quarter worth approximately $390,000. Invesco Ltd. raised its holdings in shares of Boston Beer by 1.9% during the fourth quarter. Invesco Ltd. now owns 117,112 shares of the company’s stock valued at $22,852,000 after acquiring an additional 2,223 shares in the last quarter. Corient Private Wealth LLC lifted its stake in Boston Beer by 1,191.4% in the fourth quarter. Corient Private Wealth LLC now owns 26,978 shares of the company’s stock worth $5,264,000 after acquiring an additional 24,889 shares during the period. Vident Advisory LLC lifted its stake in Boston Beer by 5.2% in the fourth quarter. Vident Advisory LLC now owns 3,076 shares of the company’s stock worth $600,000 after acquiring an additional 153 shares during the period. Finally, State of Tennessee Department of Treasury boosted its holdings in Boston Beer by 399.8% in the fourth quarter. State of Tennessee Department of Treasury now owns 3,094 shares of the company’s stock valued at $661,000 after acquiring an additional 2,475 shares in the last quarter. Institutional investors own 81.13% of the company’s stock.

Boston Beer News Summary

Here are the key news stories impacting Boston Beer this week:

• Positive Sentiment: Q4 results surprised on the upside on EPS and margins — SAM reported a narrower-than-feared loss and stronger gross margin (up ~360 bps), beating EPS and revenue estimates, which supports near-term earnings credibility. Read More.
• Positive Sentiment: Management outlined a FY-2026 EPS target of $8.50–$11 and flagged margin gains plus expansion of the Sun Cruiser platform — this highlights potential upside if volumes and mix recover. Read More.
• Neutral Sentiment: Citigroup raised its price target to $230 while keeping a Neutral rating — a modest endorsement but not a buy signal. Read More.
• Neutral Sentiment: Morgan Stanley trimmed its target to $235 and kept an Equal Weight rating — mixed analyst tone that may limit upside momentum. Read More.
• Neutral Sentiment: Comparative analyst coverage (BUD vs SAM) keeps the stock in the spotlight for value-oriented investors but doesn’t change SAM’s immediate operating picture. Read More.
• Negative Sentiment: Demand weakness: depletions fell ~6% and shipments ~7.5% in Q4, with revenue down ~4.1% YoY — volume trends are the primary headwind to a durable recovery. Read More.
• Negative Sentiment: Management warned depletions could fall again in 2026 and cited tariff policy risks that could pressure margins and guidance — this increased uncertainty likely pressured the stock. Read More.
• Negative Sentiment: FY-2026 EPS guidance ($8.50–$11) sits below some street expectations (consensus ~$10.96 midpoint), leaving investors focused on whether volume recovery and margin gains can meet the high end of the range. Read More.

Boston Beer Company Profile

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.