Planet Fitness (NYSE:PLNT) Given New $120.00 Price Target at Royal Bank Of Canada

Planet Fitness (NYSE:PLNT) had its target price reduced by Royal Bank Of Canada from $130.00 to $120.00 in a report released on Wednesday morning,Benzinga reports. They currently have an outperform rating on the stock.

PLNT has been the topic of several other research reports. Guggenheim upgraded shares of Planet Fitness to a “strong-buy” rating in a research note on Wednesday, December 10th. William Blair reaffirmed an “outperform” rating on shares of Planet Fitness in a research report on Tuesday, January 13th. Stifel Nicolaus set a $105.00 target price on shares of Planet Fitness in a report on Tuesday. TD Cowen reaffirmed a “buy” rating on shares of Planet Fitness in a report on Wednesday, January 14th. Finally, Macquarie Infrastructure decreased their target price on Planet Fitness from $112.00 to $100.00 and set a “neutral” rating on the stock in a research report on Thursday, January 29th. Two analysts have rated the stock with a Strong Buy rating, ten have assigned a Buy rating and two have given a Hold rating to the company’s stock. According to MarketBeat.com, Planet Fitness currently has a consensus rating of “Buy” and a consensus price target of $123.64.

Planet Fitness Trading Down 3.0%

Shares of Planet Fitness stock opened at $80.12 on Wednesday. Planet Fitness has a 1 year low of $79.18 and a 1 year high of $114.47. The firm has a market capitalization of $6.67 billion, a PE ratio of 30.58, a price-to-earnings-growth ratio of 1.32 and a beta of 1.26. The firm’s 50 day moving average is $98.25 and its 200 day moving average is $101.18.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.04. The business had revenue of $376.26 million during the quarter, compared to analyst estimates of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.Planet Fitness’s revenue for the quarter was up 10.5% compared to the same quarter last year. During the same period last year, the company earned $0.70 EPS. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. As a group, research analysts anticipate that Planet Fitness will post 2.51 earnings per share for the current year.

Institutional Investors Weigh In On Planet Fitness

A number of institutional investors and hedge funds have recently made changes to their positions in the stock. T. Rowe Price Investment Management Inc. raised its holdings in shares of Planet Fitness by 1.6% in the 4th quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock valued at $1,001,848,000 after purchasing an additional 149,503 shares in the last quarter. SRS Investment Management LLC lifted its position in Planet Fitness by 4.5% during the 4th quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after acquiring an additional 212,145 shares during the period. Ninety One UK Ltd increased its stake in Planet Fitness by 20.0% in the 3rd quarter. Ninety One UK Ltd now owns 3,461,543 shares of the company’s stock valued at $359,308,000 after buying an additional 577,637 shares during the period. Invesco Ltd. boosted its holdings in Planet Fitness by 15.0% in the 2nd quarter. Invesco Ltd. now owns 2,543,501 shares of the company’s stock valued at $277,369,000 after purchasing an additional 332,362 shares in the last quarter. Finally, Dorsal Capital Management LP grew its holdings in Planet Fitness by 7.6% during the second quarter. Dorsal Capital Management LP now owns 2,475,000 shares of the company’s stock worth $269,899,000 after acquiring an additional 175,000 shares during the period. 95.53% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results topped expectations — revenue $376.3M (+10.5% YoY) and EPS $0.83 beat estimates; strong same‑store sales and membership growth with record openings. Planet Fitness, Inc. Announces Fourth Quarter and Year-End 2025 Results
• Positive Sentiment: Operational momentum: 20.8M members, 104 club openings in Q4 (181 in 2025) and management highlighting Gen Z engagement and AI initiatives to drive growth. Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
• Neutral Sentiment: FY‑2026 guidance is roughly in line with the Street (EPS 3.350–3.380 vs. ~3.34 consensus), so forward numbers aren’t wildly off — but the company’s wording and topline pacing left room for interpretation. Planet Fitness (PLNT) Q4 2025 Earnings Transcript
• Negative Sentiment: Market reaction centered on a weaker‑than‑expected outlook (notably topline guidance and tone), which triggered a sell‑off despite the quarter’s beats. Planet Fitness: Weak Outlook Overshadows Strong Q4
• Negative Sentiment: Analysts trimmed price targets after the print — JPMorgan cut its PT to $105 (still Overweight) and RBC trimmed to $120 (Outperform) — reducing near‑term upside expectations. Benzinga (JPMorgan PT cut) TickerReport (RBC PT cut)

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.