Jefferies Financial Group Increases Dollar General (NYSE:DG) Price Target to $178.00

Dollar General (NYSE:DG) had its price objective upped by research analysts at Jefferies Financial Group from $165.00 to $178.00 in a research note issued on Wednesday,MarketScreener reports. Jefferies Financial Group’s price target would suggest a potential upside of 15.60% from the stock’s previous close.

Several other brokerages have also recently weighed in on DG. Deutsche Bank Aktiengesellschaft raised shares of Dollar General from a “hold” rating to a “buy” rating and set a $170.00 price target on the stock in a research report on Thursday, January 8th. Piper Sandler lifted their target price on shares of Dollar General from $117.00 to $129.00 and gave the stock a “neutral” rating in a research note on Friday, December 5th. Oppenheimer boosted their target price on shares of Dollar General from $145.00 to $170.00 and gave the company an “outperform” rating in a report on Tuesday. Weiss Ratings restated a “hold (c-)” rating on shares of Dollar General in a report on Monday, December 29th. Finally, Morgan Stanley upped their price objective on Dollar General from $135.00 to $160.00 and gave the company an “equal weight” rating in a report on Thursday, January 15th. Fourteen equities research analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, Dollar General presently has a consensus rating of “Hold” and an average price target of $145.85.

Dollar General Trading Down 0.5%

Shares of Dollar General stock opened at $153.98 on Wednesday. The company has a debt-to-equity ratio of 0.63, a current ratio of 1.17 and a quick ratio of 0.24. The stock’s 50 day simple moving average is $145.36 and its 200-day simple moving average is $121.12. The stock has a market cap of $33.89 billion, a P/E ratio of 26.59, a P/E/G ratio of 2.57 and a beta of 0.25. Dollar General has a 1-year low of $70.01 and a 1-year high of $158.23.

Dollar General (NYSE:DG) last posted its quarterly earnings results on Thursday, December 4th. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $0.95 by $0.33. The firm had revenue of $10.65 billion during the quarter, compared to analysts’ expectations of $10.60 billion. Dollar General had a return on equity of 18.59% and a net margin of 3.03%.The business’s revenue for the quarter was up 4.6% on a year-over-year basis. During the same quarter last year, the firm earned $0.89 earnings per share. Dollar General has set its FY 2025 guidance at 6.300-6.500 EPS. Analysts predict that Dollar General will post 5.75 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, EVP Bryan D. Wheeler sold 9,776 shares of the business’s stock in a transaction on Friday, December 19th. The stock was sold at an average price of $135.32, for a total value of $1,322,888.32. Following the sale, the executive vice president owned 22,295 shares in the company, valued at approximately $3,016,959.40. The trade was a 30.48% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, EVP Rhonda Taylor sold 7,500 shares of Dollar General stock in a transaction dated Tuesday, December 16th. The shares were sold at an average price of $134.89, for a total value of $1,011,675.00. Following the completion of the transaction, the executive vice president directly owned 73,492 shares of the company’s stock, valued at approximately $9,913,335.88. This represents a 9.26% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 58,673 shares of company stock valued at $7,713,389. Insiders own 0.56% of the company’s stock.

Institutional Trading of Dollar General

Hedge funds have recently added to or reduced their stakes in the company. Fideuram Asset Management Ireland dac purchased a new stake in shares of Dollar General in the 4th quarter valued at approximately $25,000. Annis Gardner Whiting Capital Advisors LLC grew its stake in shares of Dollar General by 69.3% during the fourth quarter. Annis Gardner Whiting Capital Advisors LLC now owns 193 shares of the company’s stock worth $26,000 after purchasing an additional 79 shares in the last quarter. Caldwell Trust Co purchased a new position in Dollar General in the second quarter valued at $25,000. Elevation Point Wealth Partners LLC acquired a new stake in Dollar General in the second quarter valued at $25,000. Finally, Atlantic Union Bankshares Corp purchased a new stake in Dollar General during the 2nd quarter worth about $26,000. Institutional investors and hedge funds own 91.77% of the company’s stock.

Key Dollar General News

Here are the key news stories impacting Dollar General this week:

• Positive Sentiment: Analysts lifting price targets — Jefferies raised its DG target to $178 (from $165), signaling more upside and reinforcing buy-side sentiment following the company’s recent results. Read More.
• Positive Sentiment: Additional analyst upgrade momentum — Guggenheim recently raised its price target to $165 (from $140) and other outlets highlight DG as a turnaround candidate, supporting conviction that top-line acceleration could be sustainable. Read More.
• Positive Sentiment: Independent bullish forecast — Oppenheimer published a forecast calling for strong price appreciation for Dollar General, adding to the buy-side thesis and potentially driving demand from institutional investors. Read More.
• Positive Sentiment: Sector tailwinds / inclusion on “watch” lists — Coverage pieces from Yahoo Finance and Zacks highlight DG among discount-retail names poised to benefit from pricing, inventory management and operational initiatives, which can attract momentum investors and ETFs focused on the space. Read More.
• Positive Sentiment: Local growth: new store opening planned — A planned spring opening for a Tyrone DG Market signals ongoing unit growth at the local level, supporting the company’s reach into underserved markets. Read More.
• Neutral Sentiment: Market commentary & tools referenced — Multiple Zacks/Yahoo pieces reference DG when demonstrating their Earnings ESP and stock-screening tools; these are broader market/coverage notes rather than company-specific operational news. Read More.
• Neutral Sentiment: Unrelated industry fundraising news — A fully subscribed ExchangeRight REIT product indicates investor appetite for real-estate strategies but has no direct impact on DG fundamentals. Read More.
• Negative Sentiment: Intraday pullback — Despite the analyst upgrades and positive coverage, DG is trading lower today, indicating profit-taking or short-term rotation that could cap near-term upside until volume or follow‑through confirms the trend. (No article)

About Dollar General

Dollar General Corporation is a U.S.-based variety and discount retailer operating a large network of small-format stores that serve primarily rural and suburban communities. The company is publicly traded on the New York Stock Exchange under the ticker DG and is headquartered in the Nashville/Goodlettsville, Tennessee area. Founded in 1939, Dollar General has grown from a regional operation into one of the nation’s prominent low-price retailers focused on convenience and value.

Dollar General’s stores offer a wide assortment of everyday consumables and household goods, including food and beverage items, cleaning supplies, health and beauty products, paper goods, apparel basics, seasonal merchandise and small household items.