Honest’s (HNST) “Market Perform” Rating Reaffirmed at Telsey Advisory Group

Telsey Advisory Group reissued their market perform rating on shares of Honest (NASDAQ:HNST) in a report published on Thursday,Benzinga reports. The firm currently has a $3.00 target price on the stock.

HNST has been the subject of several other research reports. JPMorgan Chase & Co. restated an “underweight” rating on shares of Honest in a research note on Friday, January 16th. Zacks Research downgraded shares of Honest from a “strong-buy” rating to a “hold” rating in a research report on Thursday, November 6th. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Honest in a report on Thursday, January 22nd. B. Riley Financial reiterated a “buy” rating on shares of Honest in a research note on Thursday, November 6th. Finally, Lake Street Capital cut shares of Honest from a “buy” rating to a “hold” rating and set a $3.00 price target for the company. in a report on Thursday, November 6th. One investment analyst has rated the stock with a Buy rating, four have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, Honest has a consensus rating of “Reduce” and an average target price of $3.00.

Honest Stock Performance

Shares of Honest stock opened at $2.79 on Thursday. The company has a market capitalization of $311.89 million, a P/E ratio of -19.93 and a beta of 2.30. Honest has a 1 year low of $2.07 and a 1 year high of $5.62. The company’s fifty day moving average is $2.47 and its two-hundred day moving average is $3.09.

Honest (NASDAQ:HNST) last announced its earnings results on Wednesday, February 25th. The company reported ($0.21) earnings per share for the quarter, missing the consensus estimate of $0.02 by ($0.23). The business had revenue of $88.04 million for the quarter, compared to analyst estimates of $88.57 million. Honest had a positive return on equity of 4.47% and a negative net margin of 4.22%. As a group, equities analysts expect that Honest will post -0.07 earnings per share for the current year.

Honest announced that its Board of Directors has approved a share repurchase plan on Friday, February 20th that authorizes the company to buyback $25.00 million in outstanding shares. This buyback authorization authorizes the company to reacquire up to 9.9% of its stock through open market purchases. Stock buyback plans are generally an indication that the company’s board believes its shares are undervalued.

Institutional Trading of Honest

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its position in Honest by 6.9% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 49,916 shares of the company’s stock valued at $235,000 after acquiring an additional 3,210 shares during the period. Wealth Enhancement Advisory Services LLC lifted its stake in shares of Honest by 18.7% in the 3rd quarter. Wealth Enhancement Advisory Services LLC now owns 21,366 shares of the company’s stock valued at $81,000 after purchasing an additional 3,365 shares in the last quarter. Osaic Holdings Inc. grew its holdings in shares of Honest by 33.9% during the 2nd quarter. Osaic Holdings Inc. now owns 14,577 shares of the company’s stock worth $74,000 after purchasing an additional 3,693 shares during the period. CWM LLC increased its position in Honest by 17.1% during the 3rd quarter. CWM LLC now owns 27,342 shares of the company’s stock worth $101,000 after purchasing an additional 3,985 shares in the last quarter. Finally, The Manufacturers Life Insurance Company raised its holdings in Honest by 14.9% in the second quarter. The Manufacturers Life Insurance Company now owns 33,734 shares of the company’s stock valued at $172,000 after buying an additional 4,378 shares during the period. Hedge funds and other institutional investors own 45.54% of the company’s stock.

Honest News Summary

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Board authorized a $25.0 million share buyback (up to ~9.9% of shares), which investors often see as management signaling the stock is undervalued and that there will be buy-side support for the float. RTT News
• Positive Sentiment: Telsey Advisory Group reaffirmed a “market perform” rating with a $3.00 price target, offering a modest analyst-backed upside view versus current levels. Analyst Note
• Neutral Sentiment: Company released Q4 and full‑year 2025 results and held an earnings call; the transcript provides management commentary that investors will parse for underlying trends and margin/cost dynamics. Earnings Call Transcript
• Neutral Sentiment: Multiple outlets published earnings snapshots and call highlights summarizing operational context — useful for gauging whether the beat/miss was driven by one-time items or recurring trends. Q4 Snapshot
• Negative Sentiment: Q4 EPS missed by $0.23 (reported ($0.21) vs. $0.02 expected) and revenue was slightly below consensus at $88.04M vs. $88.57M; an EPS miss tends to pressure sentiment and valuation multiples. Press Release / Slides
• Negative Sentiment: Management updated FY2026 guidance with revenue of $306.0M–$312.0M, well below the consensus (~$340.2M), which is a significant headwind for forward estimates and likely drove some sell-side caution. Full Results / Guidance
• Negative Sentiment: Despite the buyback, the company’s near-term profitability is under pressure (negative margins in recent reporting and lowered top-line outlook), meaning sustained upside will depend on execution against guidance and margin recovery. Market Coverage

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.