Harley-Davidson Q1 EPS Forecast Decreased by Zacks Research

Harley-Davidson, Inc. (NYSE:HOG) – Analysts at Zacks Research cut their Q1 2026 earnings per share (EPS) estimates for Harley-Davidson in a research note issued on Tuesday, February 24th. Zacks Research analyst Team now forecasts that the company will earn $0.56 per share for the quarter, down from their previous forecast of $1.27. Zacks Research currently has a “Strong Sell” rating on the stock. The consensus estimate for Harley-Davidson’s current full-year earnings is $3.44 per share. Zacks Research also issued estimates for Harley-Davidson’s Q3 2026 earnings at $0.43 EPS, Q4 2026 earnings at ($1.06) EPS, FY2026 earnings at $0.66 EPS, Q2 2027 earnings at $1.10 EPS, Q4 2027 earnings at ($1.02) EPS and FY2027 earnings at $2.20 EPS.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing the consensus estimate of ($0.92) by ($1.52). The business had revenue of $496.16 million during the quarter, compared to analysts’ expectations of $482.21 million. Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.The firm’s revenue for the quarter was down 9.8% on a year-over-year basis. During the same period in the prior year, the firm posted ($0.93) EPS.

A number of other analysts also recently issued reports on HOG. DA Davidson decreased their price objective on shares of Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a report on Thursday, February 12th. BMO Capital Markets restated an “outperform” rating and set a $24.00 price target on shares of Harley-Davidson in a research note on Wednesday, February 11th. UBS Group lowered their price target on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a report on Thursday, November 13th. Loop Capital initiated coverage on Harley-Davidson in a report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price objective for the company. Finally, Morgan Stanley restated an “underweight” rating and issued a $12.00 target price on shares of Harley-Davidson in a research note on Tuesday, February 17th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Hold” and a consensus price target of $23.50.

Harley-Davidson Trading Down 2.2%

NYSE HOG opened at $17.98 on Friday. The business’s fifty day moving average is $20.34 and its 200-day moving average is $24.37. The company has a debt-to-equity ratio of 0.52, a current ratio of 2.10 and a quick ratio of 1.83. The stock has a market capitalization of $2.12 billion, a price-to-earnings ratio of 6.89, a PEG ratio of 0.91 and a beta of 1.39. Harley-Davidson has a one year low of $17.93 and a one year high of $31.25.

Harley-Davidson Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, March 17th. Stockholders of record on Monday, March 2nd will be issued a $0.1875 dividend. The ex-dividend date of this dividend is Monday, March 2nd. This is an increase from Harley-Davidson’s previous quarterly dividend of $0.18. This represents a $0.75 dividend on an annualized basis and a dividend yield of 4.2%. Harley-Davidson’s dividend payout ratio is 27.59%.

Insider Buying and Selling at Harley-Davidson

In related news, Director James D. Farley, Jr. sold 6,454 shares of the business’s stock in a transaction on Wednesday, February 25th. The stock was sold at an average price of $18.71, for a total transaction of $120,754.34. Following the sale, the director directly owned 16,205 shares in the company, valued at approximately $303,195.55. The trade was a 28.48% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Company insiders own 0.93% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the stock. EverSource Wealth Advisors LLC lifted its holdings in shares of Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after buying an additional 549 shares in the last quarter. Pinnacle Holdings LLC purchased a new stake in Harley-Davidson in the 4th quarter worth approximately $30,000. Fifth Third Bancorp boosted its holdings in Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after purchasing an additional 579 shares during the period. Geneos Wealth Management Inc. grew its position in shares of Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after purchasing an additional 1,278 shares in the last quarter. Finally, Westfuller Advisors LLC bought a new position in shares of Harley-Davidson in the third quarter worth $67,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Key Harley-Davidson News

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Company raised its quarterly dividend (annualized $0.75, ~4.2% yield) — modest income support for shareholders and a defensive signal. Dividend and company facts
• Positive Sentiment: Zacks issued one upward revision inside its broader note — Q3 2027 was nudged to $0.67 (from $0.59), a small tailwind for mid‑term expectations.
• Neutral Sentiment: Institutional ownership remains high (~85%) with major holders like Vanguard and Dimensional adjusting positions; this can amplify moves but is mixed in directional bias.
• Negative Sentiment: Zacks cut multiple near‑term EPS forecasts sharply (Q1–Q4 2026/Q2–Q4 2027 and FY2026–FY2027) and retains a “Strong Sell” stance — a material downgrade to earnings outlook and market sentiment.
• Negative Sentiment: Insider selling: Director James D. Farley Jr. sold 6,454 shares (~28% cut to his position) at ~$18.71 on Feb. 25, a visible insider disposition that can be interpreted negatively by the market. Insider trade report
• Negative Sentiment: Coverage highlighting falling revenue and pricing pressure (which compresses margins) prompted sentiment concerns — this article explains the topline weakness investors are reacting to. Yahoo Finance: Revenue Decline
• Negative Sentiment: Stock hit a new 52‑week low, reinforcing technical selling and likely triggering stops; that downside momentum tends to accelerate short‑term declines. MarketWatch: 52‑week low
• Negative Sentiment: Recent Q4 earnings (reported Feb. 10) missed EPS expectations by a wide margin and showed year‑over‑year revenue decline, which underpins the analyst downgrades and weak sentiment.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.