American Century Companies Inc. Reduces Holdings in Shopify Inc. $SHOP

American Century Companies Inc. decreased its stake in shares of Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 6.2% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 1,997,153 shares of the software maker’s stock after selling 130,978 shares during the period. American Century Companies Inc. owned approximately 0.15% of Shopify worth $296,780,000 as of its most recent SEC filing.

Several other large investors have also bought and sold shares of the company. Brighton Jones LLC raised its position in shares of Shopify by 2.8% in the 4th quarter. Brighton Jones LLC now owns 21,176 shares of the software maker’s stock worth $2,252,000 after acquiring an additional 584 shares in the last quarter. AQR Capital Management LLC grew its stake in Shopify by 107.3% in the first quarter. AQR Capital Management LLC now owns 14,576 shares of the software maker’s stock worth $1,392,000 after purchasing an additional 7,544 shares during the period. Sivia Capital Partners LLC grew its stake in Shopify by 6.6% in the second quarter. Sivia Capital Partners LLC now owns 8,190 shares of the software maker’s stock worth $945,000 after purchasing an additional 506 shares during the period. Ethic Inc. bought a new position in Shopify in the second quarter worth $230,000. Finally, Ashton Thomas Private Wealth LLC lifted its position in Shopify by 3.4% during the second quarter. Ashton Thomas Private Wealth LLC now owns 4,571 shares of the software maker’s stock valued at $527,000 after buying an additional 150 shares during the period. 69.27% of the stock is owned by institutional investors.

Key Headlines Impacting Shopify

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Large buyback and AI roadmap — Shopify announced a US$2 billion share buyback and introduced agentic storefronts plus the Universal Commerce Protocol, signaling aggressive capital return and a push to embed AI into merchants’ stacks, which can support revenue and margin expansion over time. Shopify Buyback And AI Push Test Valuation And Growth Expectations
• Positive Sentiment: GMV growth and AI integration — Portfolio commentary and independent coverage point to reaccelerating GMV coupled with deeper AI integration, reinforcing the case that product-led improvements are translating into merchant activity and payment/fulfillment revenue. Shopify (SHOP) GMV Growth Reaccelerates as AI Integration Strengthens Investment Case
• Neutral Sentiment: Industry AI tooling evolution — Third‑party AI imaging and product-fidelity advances (Rewarx Studio) highlight broader e‑commerce tooling improvements that benefit platforms like Shopify indirectly; helpful for merchant UX but not an immediate revenue catalyst. How Rewarx Studio AI is Solving the Fidelity Crisis in AI Product Photography: A Data-Driven Leap Across Global E-commerce Brands
• Neutral Sentiment: Investor interest and coverage — Multiple retail analyst/coverage pieces (Zacks, Seeking Alpha comparisons) are driving attention and search volume; these increase liquidity and volatility but offer mixed buy/sell signals. Is Trending Stock Shopify Inc. (SHOP) a Buy Now?
• Negative Sentiment: Analyst price-target cut and valuation pressure — Jefferies lowered its price target (from $160 to $125), citing softer software-sector multiples and valuation risk; with SHOP trading well above its 52‑week low and still a high P/E, this weighs on near-term sentiment. Shopify Inc’s (SHOP) Target Price Lowered Amid Lower Software Valuation Concerns
• Negative Sentiment: Profit-taking after recent run and technicals — The stock’s drop comes amid a recent run-up, lower intraday volume versus average, and price sitting below its 50- and 200-day moving averages, which can trigger momentum-driven selling. Why Shopify (SHOP) Stock Is Up Today

Wall Street Analysts Forecast Growth

A number of research firms have recently weighed in on SHOP. Royal Bank Of Canada set a $170.00 target price on shares of Shopify and gave the stock an “outperform” rating in a research report on Thursday, February 12th. Wells Fargo & Company set a $191.00 price objective on shares of Shopify and gave the stock an “overweight” rating in a report on Thursday, February 12th. TD Securities raised shares of Shopify from a “hold” rating to a “buy” rating and set a $159.00 target price for the company in a research note on Thursday, February 12th. Morgan Stanley reissued an “overweight” rating and issued a $192.00 price target (up from $165.00) on shares of Shopify in a research report on Wednesday, November 5th. Finally, DA Davidson raised their price objective on Shopify from $185.00 to $195.00 and gave the company a “buy” rating in a research report on Wednesday, November 5th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating and ten have given a Hold rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $162.64.

Shopify Price Performance

NASDAQ SHOP opened at $120.73 on Friday. The stock has a market capitalization of $157.17 billion, a price-to-earnings ratio of 129.82, a PEG ratio of 4.59 and a beta of 2.83. Shopify Inc. has a 1-year low of $69.84 and a 1-year high of $182.19. The business’s fifty day moving average price is $141.56 and its 200-day moving average price is $149.63.

Shopify Company Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.