Diversify Wealth Management LLC cut its position in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 48.7% during the third quarter, according to its most recent Form 13F filing with the SEC. The firm owned 13,479 shares of the company’s stock after selling 12,821 shares during the period. Diversify Wealth Management LLC’s holdings in Procter & Gamble were worth $1,995,000 at the end of the most recent quarter.
A number of other institutional investors and hedge funds have also recently modified their holdings of PG. Vanguard Group Inc. lifted its stake in Procter & Gamble by 0.6% during the 3rd quarter. Vanguard Group Inc. now owns 234,630,605 shares of the company’s stock valued at $36,050,992,000 after acquiring an additional 1,419,322 shares during the period. Geode Capital Management LLC lifted its position in Procter & Gamble by 1.8% during the second quarter. Geode Capital Management LLC now owns 59,415,933 shares of the company’s stock valued at $9,439,341,000 after purchasing an additional 1,060,713 shares during the period. Norges Bank purchased a new stake in Procter & Gamble in the second quarter valued at $5,099,644,000. Charles Schwab Investment Management Inc. grew its position in Procter & Gamble by 1.7% during the 2nd quarter. Charles Schwab Investment Management Inc. now owns 17,385,571 shares of the company’s stock worth $2,770,035,000 after purchasing an additional 294,673 shares during the period. Finally, Invesco Ltd. raised its stake in shares of Procter & Gamble by 21.4% during the 2nd quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock valued at $2,608,785,000 after buying an additional 2,880,895 shares during the last quarter. Institutional investors and hedge funds own 65.77% of the company’s stock.
Wall Street Analyst Weigh In
PG has been the topic of several analyst reports. BNP Paribas Exane dropped their target price on Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. Piper Sandler began coverage on shares of Procter & Gamble in a research note on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price objective on the stock. Erste Group Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Wednesday, February 18th. Rothschild & Co Redburn increased their price target on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a report on Friday, January 23rd. Finally, Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Fourteen research analysts have rated the stock with a Buy rating and seven have given a Hold rating to the stock. According to MarketBeat.com, Procter & Gamble presently has a consensus rating of “Moderate Buy” and a consensus price target of $168.33.
Insider Buying and Selling at Procter & Gamble
In related news, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total value of $26,354,588.40. Following the completion of the transaction, the chairman directly owned 319,385 shares of the company’s stock, valued at approximately $51,884,093.25. This represents a 33.68% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Gary A. Coombe sold 36,093 shares of the firm’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $162.33, for a total value of $5,858,976.69. Following the completion of the transaction, the chief executive officer owned 34,994 shares in the company, valued at $5,680,576.02. The trade was a 50.77% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 343,069 shares of company stock valued at $54,545,448. 0.20% of the stock is owned by insiders.
Trending Headlines about Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Market note: several market pieces highlighted that PG shares advanced while the broader market declined, reflecting investor preference for defensive, dividend-bearing consumer staples. This helps explain the intraday strength. Procter & Gamble (PG) Advances While Market Declines: Some Information for Investors
- Positive Sentiment: Brand activation: Old Spice launched a limited-edition Old Spice x The Super Mario Galaxy Movie grooming collection — a high-visibility marketing tie-in that can boost short-term sales and shelf relevance for a core male grooming franchise. SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents
- Positive Sentiment: Longer-term opportunity: a brand-licensing industry report lists P&G among leading brands in a growing licensing market — a potential incremental revenue/royalty avenue and positive signal for IP monetization strategies. Brand Licensing Industry Analysis Report 2026-2035
- Neutral Sentiment: Valuation debate: commentary asks whether PG remains attractive after recent share strength, noting solid multi-year returns but raising valuation/relative-value questions for long-term buyers. Useful for investors weighing entry points. Is Procter & Gamble (PG) Still Attractive After Recent Share Price Strength?
- Neutral Sentiment: Dividend context: a roundup recommending dividend ETFs highlights demand for yield-focused allocations; PG’s dividend profile makes it a beneficiary of that investor preference, though ETF flows are a broader factor. Got $10,000? Put It in These Dividend ETFs Now
- Neutral Sentiment: Brand-level PR: Native (a P&G personal-care brand) will attend AAAAI 2026 to introduce a Sensitive Series — a niche product/medical-marketing activity that supports brand credibility but is unlikely to move the stock materially by itself. Native to Attend the AAAAI 2026 Annual Meeting
- Negative Sentiment: Tariff risk: a sector piece on tariffs, margins and the Q4 earnings season flags that tariff-driven cost pressures can squeeze retailer and consumer-packaged-goods margins; rising input or import tariffs remain a potential headwind for P&G’s gross margins and near-term earnings upside. Tariffs, Margins and the Q4 Earnings Season
Procter & Gamble Trading Up 2.0%
Shares of NYSE:PG opened at $166.95 on Friday. The firm has a market capitalization of $388.00 billion, a price-to-earnings ratio of 24.73, a price-to-earnings-growth ratio of 5.47 and a beta of 0.38. The business’s 50 day moving average price is $150.95 and its 200-day moving average price is $151.11. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51. Procter & Gamble Company has a 1 year low of $137.62 and a 1 year high of $179.99.
Procter & Gamble (NYSE:PG – Get Free Report) last posted its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same period in the prior year, the business posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, equities research analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current fiscal year.
Procter & Gamble Announces Dividend
The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were paid a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.5%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s payout ratio is 62.67%.
Procter & Gamble Company Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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