goeasy (TSE:GSY) Hits New 52-Week Low – Time to Sell?

goeasy Ltd. (TSE:GSY)’s share price reached a new 52-week low during mid-day trading on Friday . The stock traded as low as C$106.42 and last traded at C$106.75, with a volume of 50342 shares traded. The stock had previously closed at C$110.23.

Analyst Upgrades and Downgrades

A number of brokerages recently issued reports on GSY. ATB Cormark Capital Markets decreased their price objective on shares of goeasy from C$200.00 to C$185.00 and set an “outperform” rating for the company in a report on Friday, February 13th. BMO Capital Markets reduced their price target on shares of goeasy from C$232.00 to C$226.00 in a research report on Thursday, November 6th. National Bank Financial decreased their price target on shares of goeasy from C$245.00 to C$210.00 and set an “outperform” rating for the company in a report on Wednesday, February 4th. Raymond James Financial downgraded goeasy from a “moderate buy” rating to a “hold” rating and dropped their price objective for the stock from C$208.00 to C$153.00 in a research note on Wednesday, December 3rd. Finally, TD Securities cut goeasy from a “buy” rating to a “hold” rating and decreased their target price for the company from C$160.00 to C$135.00 in a research note on Monday, January 19th. Four equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat.com, goeasy presently has a consensus rating of “Moderate Buy” and an average price target of C$186.56.

goeasy Stock Performance

The firm has a market cap of C$1.72 billion, a price-to-earnings ratio of 7.83, a price-to-earnings-growth ratio of 0.84 and a beta of 0.39. The stock has a 50-day moving average of C$127.20 and a 200-day moving average of C$152.20. The company has a debt-to-equity ratio of 287.63, a quick ratio of 28.46 and a current ratio of 82.04.

goeasy Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Friday, January 9th. Investors of record on Friday, January 9th were given a $1.46 dividend. The ex-dividend date of this dividend was Wednesday, December 24th. This represents a $5.84 dividend on an annualized basis and a yield of 5.4%. goeasy’s dividend payout ratio (DPR) is 40.48%.

About goeasy

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.