Snap Inc. (NYSE:SNAP) Given Average Rating of “Hold” by Brokerages

Snap Inc. (NYSE:SNAP) has received an average recommendation of “Hold” from the twenty-nine ratings firms that are presently covering the company, Marketbeat Ratings reports. Three equities research analysts have rated the stock with a sell rating, twenty have issued a hold rating, five have given a buy rating and one has assigned a strong buy rating to the company. The average twelve-month price objective among brokers that have updated their coverage on the stock in the last year is $8.1667.

A number of equities research analysts have weighed in on SNAP shares. TD Cowen cut their price target on shares of Snap from $9.00 to $8.00 and set a “hold” rating for the company in a report on Thursday, February 5th. The Goldman Sachs Group dropped their target price on shares of Snap from $9.50 to $8.50 and set a “neutral” rating on the stock in a report on Tuesday, January 13th. Susquehanna reduced their target price on shares of Snap from $9.00 to $6.50 and set a “neutral” rating for the company in a report on Thursday, February 5th. Arete Research set a $7.30 price target on shares of Snap and gave the stock a “buy” rating in a research report on Tuesday, February 10th. Finally, Wells Fargo & Company dropped their price target on Snap from $10.00 to $8.00 and set an “equal weight” rating on the stock in a report on Thursday, February 5th.

More Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Zacks Research raised multiple quarterly and annual EPS forecasts for Snap across 2026–2027 (examples: FY2026 to -$0.25 from -$0.35; FY2027 to -$0.12 from -$0.26), reflecting expectations for gradual margin improvement and a path toward profitability. These upward revisions are bullish for future earnings expectations.
• Positive Sentiment: Zacks specifically lifted several quarterly outlooks (Q1–Q4 2026 and Q1–Q4 2027), including turning Q4 2026/2027 forecasts to ~$0.00 EPS in some cases — signaling analyst confidence that Snap’s revenue growth and cost discipline could drive break-even quarters. Snap Inc. (SNAP) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Media/market attention is increasing (Zacks highlighted SNAP as attracting interest), which can raise volume and volatility but does not by itself guarantee a directional move.
• Negative Sentiment: Fundamentals remain a concern: Snap missed EPS in its most recent quarterly report (Feb 4), still posts negative net margins and negative ROE, and consensus forecasts for the near term remain loss-making (analysts still model FY2026 around -$0.25 to -$0.30). Those factors limit upside and keep valuation risk elevated.
• Negative Sentiment: Technicals and balance-sheet context are mixed: SNAP is trading below its 50- and 200-day moving averages, has a debt-to-equity ratio above 1.5, and recently traded near its 52-week low — all of which can pressure the stock while it repairs profitability.

Snap Stock Performance

SNAP opened at $5.21 on Monday. The business has a 50 day moving average price of $6.79 and a two-hundred day moving average price of $7.42. The company has a debt-to-equity ratio of 1.53, a current ratio of 3.56 and a quick ratio of 3.56. The company has a market capitalization of $8.79 billion, a price-to-earnings ratio of -19.28 and a beta of 0.83. Snap has a 1-year low of $4.65 and a 1-year high of $10.41.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The firm had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. During the same period in the prior year, the firm posted $0.01 EPS. The firm’s quarterly revenue was up 10.2% on a year-over-year basis. Research analysts predict that Snap will post -0.3 EPS for the current fiscal year.

Insider Activity at Snap

In other news, CAO Rebecca Morrow sold 16,499 shares of Snap stock in a transaction that occurred on Tuesday, February 17th. The shares were sold at an average price of $4.70, for a total value of $77,545.30. Following the transaction, the chief accounting officer directly owned 466,682 shares of the company’s stock, valued at $2,193,405.40. This trade represents a 3.41% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CFO Derek Andersen sold 63,041 shares of the company’s stock in a transaction that occurred on Tuesday, February 17th. The shares were sold at an average price of $4.70, for a total transaction of $296,292.70. Following the completion of the sale, the chief financial officer owned 3,892,617 shares of the company’s stock, valued at approximately $18,295,299.90. This trade represents a 1.59% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 2,526,487 shares of company stock valued at $13,435,587 over the last ninety days.

Hedge Funds Weigh In On Snap

A number of hedge funds have recently modified their holdings of SNAP. Allworth Financial LP boosted its position in Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after purchasing an additional 1,581 shares during the last quarter. Oak Harvest Investment Services bought a new stake in shares of Snap in the 4th quarter valued at approximately $26,000. Arax Advisory Partners increased its holdings in Snap by 220.0% in the fourth quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after buying an additional 2,275 shares during the last quarter. V Square Quantitative Management LLC acquired a new position in Snap in the fourth quarter worth approximately $29,000. Finally, EverSource Wealth Advisors LLC raised its position in Snap by 561.4% during the fourth quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after acquiring an additional 3,071 shares in the last quarter. 47.52% of the stock is owned by institutional investors and hedge funds.

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.