HubSpot (NYSE:HUBS) Stock Price Up 3.7% on Analyst Upgrade

HubSpot, Inc. (NYSE:HUBS) was up 3.7% during mid-day trading on Tuesday after Cantor Fitzgerald raised their price target on the stock from $280.00 to $325.00. Cantor Fitzgerald currently has an overweight rating on the stock. HubSpot traded as high as $273.85 and last traded at $273.28. Approximately 388,969 shares were traded during mid-day trading, a decline of 79% from the average daily volume of 1,868,356 shares. The stock had previously closed at $263.60.

Other equities analysts also recently issued research reports about the stock. KeyCorp lowered their target price on shares of HubSpot from $400.00 to $340.00 and set an “overweight” rating for the company in a research note on Thursday, February 12th. Canaccord Genuity Group set a $485.00 price objective on HubSpot in a research report on Thursday, February 12th. Rothschild & Co Redburn downgraded HubSpot from a “strong-buy” rating to a “hold” rating in a research note on Monday, November 10th. Needham & Company LLC cut their target price on HubSpot from $700.00 to $300.00 and set a “buy” rating on the stock in a research report on Thursday, February 12th. Finally, Wells Fargo & Company decreased their target price on HubSpot from $600.00 to $350.00 and set an “overweight” rating for the company in a research note on Thursday, February 12th. Two research analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $454.20.

Insider Transactions at HubSpot

In related news, Director Brian Halligan sold 8,261 shares of the company’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $253.00, for a total transaction of $2,090,033.00. Following the transaction, the director directly owned 481,168 shares of the company’s stock, valued at approximately $121,735,504. This represents a 1.69% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Erika Ashley Fisher sold 841 shares of the firm’s stock in a transaction that occurred on Wednesday, February 4th. The shares were sold at an average price of $238.01, for a total value of $200,166.41. Following the completion of the sale, the insider directly owned 10,119 shares of the company’s stock, valued at $2,408,423.19. This trade represents a 7.67% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 26,691 shares of company stock valued at $8,136,702 over the last ninety days. 4.00% of the stock is currently owned by corporate insiders.

Key HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Cantor Fitzgerald raised its price target on HUBS to $325 and set an “overweight” rating, signaling roughly ~18% upside from the current quoted level and giving institutional buyers a fresh catalyst. Cantor Fitzgerald price target raise
• Positive Sentiment: Zacks added HubSpot to its Rank #1 (Strong Buy) growth-stock lists on March 2–3, highlighting the stock for growth-oriented investors and increasing visibility among retail and quant-focused buyers. Zacks Rank #1 additions
• Positive Sentiment: Coverage pieces are flagging HubSpot as a top liquid/growth name alongside other consumer/tech names, which can boost demand from funds that screen for liquidity and momentum. Liquid stocks feature
• Positive Sentiment: Analyst commentary reiterating HubSpot as one of the better 2‑year holds and recapping strong FY‑2025 revenue growth (≈20% reported) supports the bullish narrative into upcoming quarters. Analyst recap and price-target commentary
• Neutral Sentiment: HubSpot was featured in Zacks.com highlights (alongside peers) for liquidity and growth and appeared in media-digest coverage noting an expansion of media reach via a Starter Story deal — positive for marketing and awareness, but likely a smaller, longer‑term driver of revenue. ExchangeWire media reach story

Institutional Inflows and Outflows

Institutional investors have recently bought and sold shares of the business. Empowered Funds LLC increased its position in shares of HubSpot by 88.5% during the first quarter. Empowered Funds LLC now owns 1,570 shares of the software maker’s stock worth $897,000 after acquiring an additional 737 shares in the last quarter. Atria Investments Inc increased its holdings in HubSpot by 17.7% during the 2nd quarter. Atria Investments Inc now owns 3,813 shares of the software maker’s stock worth $2,122,000 after purchasing an additional 573 shares in the last quarter. Amalgamated Bank increased its holdings in HubSpot by 11.3% during the 2nd quarter. Amalgamated Bank now owns 3,878 shares of the software maker’s stock worth $2,159,000 after purchasing an additional 393 shares in the last quarter. Machina Capital S.A.S. purchased a new stake in shares of HubSpot in the second quarter worth approximately $879,000. Finally, GPS Wealth Strategies Group LLC lifted its holdings in shares of HubSpot by 6.5% in the second quarter. GPS Wealth Strategies Group LLC now owns 494 shares of the software maker’s stock valued at $275,000 after purchasing an additional 30 shares in the last quarter. Institutional investors and hedge funds own 90.39% of the company’s stock.

HubSpot Price Performance

The company has a market cap of $14.55 billion, a P/E ratio of 317.17, a price-to-earnings-growth ratio of 3.93 and a beta of 1.40. The stock has a fifty day moving average price of $305.07 and a two-hundred day moving average price of $392.43.

HubSpot (NYSE:HUBS) last released its quarterly earnings results on Wednesday, February 11th. The software maker reported $3.09 EPS for the quarter, beating analysts’ consensus estimates of $2.99 by $0.10. The business had revenue of $846.75 million during the quarter, compared to analyst estimates of $830.65 million. HubSpot had a return on equity of 3.64% and a net margin of 1.47%.HubSpot’s quarterly revenue was up 20.4% compared to the same quarter last year. During the same period in the prior year, the firm posted $2.32 EPS. Equities analysts predict that HubSpot, Inc. will post 1.01 earnings per share for the current fiscal year.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.