Procter & Gamble (NYSE:PG) Trading Down 2.3% Following Insider Selling

Procter & Gamble Company (The) (NYSE:PG) was down 2.3% during mid-day trading on Tuesday after an insider sold shares in the company. The company traded as low as $158.62 and last traded at $159.68. Approximately 10,131,493 shares traded hands during mid-day trading, a decline of 14% from the average daily volume of 11,785,552 shares. The stock had previously closed at $163.51.

Specifically, CEO Ma. Fatima Francisco sold 5,549 shares of the business’s stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $165.29, for a total value of $917,194.21. Following the completion of the sale, the chief executive officer owned 1,029 shares of the company’s stock, valued at $170,083.41. The trade was a 84.36% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website.

Analyst Upgrades and Downgrades

A number of research firms have recently weighed in on PG. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price target for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. Erste Group Bank upgraded Procter & Gamble from a “hold” rating to a “buy” rating in a research note on Wednesday, February 18th. Piper Sandler assumed coverage on Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price for the company. TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and raised their price target for the stock from $150.00 to $156.00 in a research report on Tuesday, January 27th. Finally, Rothschild & Co Redburn upped their price objective on shares of Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research report on Friday, January 23rd. Fourteen research analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $168.33.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a major shareholder‑return program (~$10 billion) that reinforces its income profile and supports dividend‑oriented holders. This is a clear long‑term positive for valuation and yield investors. Read More.
• Positive Sentiment: Q4: EPS slightly beat estimates and management provided FY2026 EPS guidance (6.830–7.090) roughly in line with expectations — evidence of earnings resilience even as revenue missed marginally. That supports the stock’s defensive, cash‑flow narrative. Read More.
• Positive Sentiment: Management is pitching an AI/technology shift (AI‑driven product development, supply‑chain automation) as a growth lever presented at CAGNY — a strategic message that can boost margins over time if execution follows. Read More.
• Neutral Sentiment: P&G’s brand and product initiatives (Gain Plus launch; Spruce marketing/mascot) support long‑term brand health but are unlikely to move shares materially in the near term. Read More. Read More.
• Neutral Sentiment: Analyst coverage remains broadly constructive (average rating: Moderate Buy; mixed price targets), and large institutional holders have been adding to positions — both stabilize the investor base but don’t explain intraday moves. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold 5,549 shares (about $917k) and reduced her stake materially — a disclosure that often triggers short‑term selling or investor caution even if for personal reasons. Read More.

Procter & Gamble Stock Down 2.3%

The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49. The firm has a 50 day moving average of $151.70 and a two-hundred day moving average of $151.16. The firm has a market capitalization of $371.10 billion, a price-to-earnings ratio of 23.66, a price-to-earnings-growth ratio of 5.46 and a beta of 0.37.

Procter & Gamble (NYSE:PG) last posted its earnings results on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping analysts’ consensus estimates of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The business’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, sell-side analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, January 23rd were issued a dividend of $1.0568 per share. The ex-dividend date of this dividend was Friday, January 23rd. This represents a $4.23 annualized dividend and a dividend yield of 2.6%. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Institutional Investors Weigh In On Procter & Gamble

A number of hedge funds and other institutional investors have recently bought and sold shares of the company. EJMK Ventures LLC bought a new position in Procter & Gamble in the fourth quarter valued at about $531,000. Targeted Financial Services LLC acquired a new position in shares of Procter & Gamble in the fourth quarter valued at approximately $236,000. WMS Group LLC bought a new position in Procter & Gamble in the 4th quarter valued at approximately $525,000. Tulsa Wealth Advisors INC acquired a new stake in Procter & Gamble during the 4th quarter worth approximately $421,000. Finally, NWF Advisory Services Inc. grew its holdings in Procter & Gamble by 7.7% during the 4th quarter. NWF Advisory Services Inc. now owns 4,324 shares of the company’s stock worth $620,000 after acquiring an additional 310 shares during the last quarter. Institutional investors own 65.77% of the company’s stock.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.