Weekly Research Analysts’ Ratings Changes for Marriott Vacations Worldwide (VAC)

Several brokerages have updated their recommendations and price targets on shares of Marriott Vacations Worldwide (NYSE: VAC) in the last few weeks:

• 3/2/2026 – Marriott Vacations Worldwide was upgraded by Jefferies Financial Group Inc. from “hold” to “buy”. They now have a $105.00 price target on the stock, up from $52.00.
• 2/27/2026 – Marriott Vacations Worldwide had its price target raised by Wells Fargo & Company from $46.00 to $58.00. They now have an “underweight” rating on the stock.
• 2/26/2026 – Marriott Vacations Worldwide had its price target raised by Stifel Nicolaus from $77.00 to $85.00. They now have a “buy” rating on the stock.
• 2/18/2026 – Marriott Vacations Worldwide was upgraded by Zacks Research from “strong sell” to “hold”.
• 2/14/2026 – Marriott Vacations Worldwide was upgraded by Wall Street Zen from “sell” to “hold”.
• 1/20/2026 – Marriott Vacations Worldwide was downgraded by Zacks Research from “hold” to “strong sell”.
• 1/17/2026 – Marriott Vacations Worldwide was downgraded by Wall Street Zen from “hold” to “sell”.
• 1/16/2026 – Marriott Vacations Worldwide had its “underweight” rating reaffirmed by Morgan Stanley. They now have a $52.00 price target on the stock, down from $70.00.

Marriott Vacations Worldwide Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Wednesday, March 18th. Stockholders of record on Wednesday, March 4th will be paid a dividend of $0.80 per share. This represents a $3.20 annualized dividend and a dividend yield of 4.7%. The ex-dividend date of this dividend is Wednesday, March 4th. Marriott Vacations Worldwide’s dividend payout ratio (DPR) is currently -34.52%.

Marriott Vacations Worldwide Corporation, headquartered in Orlando, Florida, specializes in the development, marketing and management of vacation ownership resorts and related products. Originally launched as a division of Marriott International in 1984, the company became a separate publicly traded entity in 2011. Since then, it has expanded its offerings through both organic growth and strategic acquisitions, establishing itself as a leading provider in the global timeshare industry.

The company’s core business activities include selling vacation ownership interests, managing a growing portfolio of branded resorts and operating a loyalty program that allows members to exchange or use points at affiliated properties.