First National Trust Co Has $52.83 Million Holdings in Amazon.com, Inc. $AMZN

First National Trust Co lifted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.4% during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 240,612 shares of the e-commerce giant’s stock after purchasing an additional 5,675 shares during the quarter. Amazon.com accounts for 1.8% of First National Trust Co’s holdings, making the stock its 14th largest position. First National Trust Co’s holdings in Amazon.com were worth $52,831,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently made changes to their positions in the business. Fairway Wealth LLC increased its position in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new stake in Amazon.com during the third quarter worth about $27,000. Cooksen Wealth LLC grew its stake in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. PayPay Securities Corp grew its stake in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares in the last quarter. Finally, Access Investment Management LLC bought a new position in Amazon.com in the 2nd quarter valued at about $74,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Goldman and other analysts called Amazon’s strategic partnership and investment commitment with OpenAI a strong competitive proof point for AWS’s AI positioning, supporting upside to cloud revenue and customer workloads. Amazon’s OpenAI tie-up ‘positive proof’ for AI growth, Goldman says
• Positive Sentiment: AWS revenue is accelerating (recently +24% YoY) and analysts point to faster cloud growth and lofty price targets that underpin a rebound thesis after the February selloff. Amazon’s Drop Was Loud, But Its Rebound Could Be Louder
• Positive Sentiment: Amazon is expanding AI/data infrastructure — buying George Washington University’s Virginia campus and investing heavily in Spain — moves that scale AWS capacity for AI workloads. Those investments support long‑term AWS monetization. Amazon (AMZN) Invests $427 Million in New AI Data Hub
• Positive Sentiment: Product & logistics innovation persists — Amazon launched a 15‑minute delivery rollout in Brazil and rolled out an AI “Canvas” for sellers, which could boost marketplace engagement and unit economics over time. Amazon Deploys 15-Minute Delivery in Brazil Expansion Amazon Gives Sellers an Agentic Window Into Their Business
• Neutral Sentiment: Amazon is pruning non-core apps (Wondery app and Wondery+ subscription will close), a limited consumer-facing re‑org that is unlikely to move revenues materially. Amazon Is Shutting Down The Wondery App
• Negative Sentiment: Operational disruption: AWS confirmed drone strikes and fire damage at data centers in the UAE and Bahrain, causing outages and prompting customer migrations and prolonged recovery risk — a clear near‑term negative for reliability and reputation in the region. Amazon data center unit says drone strikes damaged UAE and Bahrain facilities
• Negative Sentiment: Geopolitical fallout prompted Amazon to temporarily close corporate offices in the Middle East and disrupted some services — a catalyst for short‑term declines amid broader market risk. Nvidia, Amazon temporarily close Dubai offices, Google employees stranded amid U.S.-Iran war
• Negative Sentiment: Financial concern: the market remains sensitive to Amazon’s planned ~ $200B capex and a steep free‑cash‑flow decline last year — a spending profile that explains prior heavy selling and keeps short‑term downside risk elevated. Amazon’s Drop Was Loud, But Its Rebound Could Be Louder
• Negative Sentiment: Insider selling and some hedge‑fund trimming have been reported, which can weigh on sentiment even if driven by routine portfolio moves. Amazon Stock (AMZN) Opinions on Data Center Acquisition and Middle East Disruptions

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of Amazon.com stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares in the company, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $205.18, for a total transaction of $4,077,336.96. Following the completion of the sale, the chief executive officer directly owned 2,238,118 shares in the company, valued at approximately $459,217,051.24. This represents a 0.88% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 70,686 shares of company stock worth $14,484,489 over the last quarter. Insiders own 10.80% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts have recently weighed in on AMZN shares. Jefferies Financial Group reaffirmed a “buy” rating on shares of Amazon.com in a report on Monday, February 2nd. BMO Capital Markets restated an “outperform” rating and set a $310.00 price objective (up from $304.00) on shares of Amazon.com in a research report on Tuesday, February 3rd. DZ Bank upgraded Amazon.com to a “strong-buy” rating in a research note on Friday, February 6th. Benchmark reaffirmed a “buy” rating on shares of Amazon.com in a report on Thursday, January 29th. Finally, Citizens Jmp lifted their price target on Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research note on Monday, February 2nd. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $287.29.

Amazon.com Trading Up 0.2%

NASDAQ AMZN opened at $208.73 on Wednesday. The company has a market cap of $2.24 trillion, a price-to-earnings ratio of 29.11, a price-to-earnings-growth ratio of 1.56 and a beta of 1.40. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The business’s fifty day moving average is $225.79 and its 200 day moving average is $227.47.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the prior year, the business posted $1.86 earnings per share. Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.