Reed Hastings Sells 410,550 Shares of Netflix (NASDAQ:NFLX) Stock

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 410,550 shares of the business’s stock in a transaction that occurred on Monday, March 2nd. The shares were sold at an average price of $97.01, for a total value of $39,827,455.50. Following the completion of the sale, the director directly owned 3,940 shares in the company, valued at approximately $382,219.40. The trade was a 99.05% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

Reed Hastings also recently made the following trade(s):

• On Monday, February 2nd, Reed Hastings sold 390,970 shares of Netflix stock. The stock was sold at an average price of $83.63, for a total value of $32,696,821.10.
• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The shares were sold at an average price of $91.67, for a total value of $39,078,004.30.

Netflix Price Performance

NFLX stock opened at $98.66 on Thursday. The business’s fifty day moving average price is $86.10 and its 200 day moving average price is $103.90. Netflix, Inc. has a 12-month low of $75.01 and a 12-month high of $134.12. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51. The company has a market capitalization of $416.56 billion, a PE ratio of 39.04, a P/E/G ratio of 1.39 and a beta of 1.68.

Netflix (NASDAQ:NFLX) last released its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.Netflix’s revenue was up 17.6% compared to the same quarter last year. During the same period in the previous year, the company posted $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, sell-side analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current year.

Analysts Set New Price Targets

NFLX has been the subject of several research reports. Huber Research upgraded shares of Netflix from a “strong sell” rating to a “strong-buy” rating in a research note on Friday, February 27th. President Capital boosted their target price on Netflix from $120.00 to $133.00 and gave the stock a “buy” rating in a research note on Monday. Evercore began coverage on Netflix in a report on Friday, February 27th. They set an “outperform” rating and a $115.00 price target on the stock. BMO Capital Markets decreased their price objective on Netflix from $143.00 to $135.00 and set an “outperform” rating for the company in a research note on Wednesday, January 21st. Finally, Sanford C. Bernstein reissued a “buy” rating on shares of Netflix in a research report on Wednesday, February 18th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and fourteen have issued a Hold rating to the company. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $116.01.

Institutional Investors Weigh In On Netflix

Several institutional investors have recently added to or reduced their stakes in the business. First Financial Corp IN lifted its position in Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network’s stock valued at $25,000 after acquiring an additional 243 shares during the last quarter. DiNuzzo Private Wealth Inc. lifted its holdings in shares of Netflix by 885.2% in the 4th quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 239 shares during the last quarter. Turning Point Benefit Group Inc. boosted its position in shares of Netflix by 13,400.0% in the 4th quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock valued at $25,000 after purchasing an additional 268 shares during the period. Imprint Wealth LLC purchased a new position in Netflix during the 3rd quarter worth approximately $25,000. Finally, Cornerstone Financial Management LLC purchased a new position in Netflix during the 4th quarter worth approximately $26,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Management formally exited the WBD bidding war, which investors interpret as a vote for financial discipline and lower M&A risk — a primary catalyst for the rally. Read More.
• Positive Sentiment: Netflix said it will redeploy capital into content and buybacks (reports mention a large content investment program), signaling shareholder-friendly use of cash and a growth focus. Read More.
• Positive Sentiment: Wall Street interest has picked up: new/raised coverage and higher targets (JPMorgan, President Capital and others) are supporting near‑term upside and giving investors confidence. Read More.
• Neutral Sentiment: Options-market activity and high trading volume show elevated positioning and speculation around the news-driven move — useful for short-term traders but ambiguous for fundamentals. Read More.
• Neutral Sentiment: A White House disclosure shows President Trump purchased Netflix bonds during the WBD episode — notable headline risk/interest but unlikely to change fundamentals. Read More.
• Negative Sentiment: Large insider selling: Director Reed Hastings and CFO Spencer Neumann disclosed significant share sales in late Feb/early Mar — creates perception risk about insider conviction (or tax/diversification motives). Read More.
• Negative Sentiment: Paramount’s bid to combine Warner assets with Paramount+ (and FCC comments that that deal is “cleaner”) could speed approvals and produce a larger competitor, increasing long‑term content and pricing pressure. Read More.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.