Insider Selling: Hasbro (NASDAQ:HAS) CEO Sells $19,705,915.63 in Stock

Hasbro, Inc. (NASDAQ:HAS) CEO Christian Cocks sold 196,411 shares of the firm’s stock in a transaction on Thursday, February 26th. The stock was sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the transaction, the chief executive officer directly owned 303,310 shares in the company, valued at $30,431,092.30. The trade was a 39.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through the SEC website.

Hasbro Price Performance

Shares of NASDAQ:HAS opened at $97.13 on Thursday. The company has a 50-day simple moving average of $92.30 and a 200-day simple moving average of $83.15. Hasbro, Inc. has a one year low of $49.00 and a one year high of $106.98. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The stock has a market capitalization of $13.67 billion, a price-to-earnings ratio of -41.33, a PEG ratio of 1.67 and a beta of 0.54.

Hasbro (NASDAQ:HAS) last released its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business’s quarterly revenue was up 31.3% on a year-over-year basis. During the same quarter last year, the company earned $0.46 EPS. On average, analysts predict that Hasbro, Inc. will post 4.33 EPS for the current year.

Hasbro Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Wednesday, March 4th. Stockholders of record on Wednesday, February 18th were issued a $0.70 dividend. The ex-dividend date of this dividend was Wednesday, February 18th. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.9%. Hasbro’s payout ratio is presently -119.15%.

Hedge Funds Weigh In On Hasbro

Large investors have recently made changes to their positions in the stock. Norges Bank purchased a new stake in Hasbro during the fourth quarter worth about $147,748,000. Bank of America Corp DE lifted its position in shares of Hasbro by 128.7% during the 2nd quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after acquiring an additional 1,677,962 shares during the period. AQR Capital Management LLC boosted its stake in shares of Hasbro by 47.3% during the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock worth $357,286,000 after acquiring an additional 1,399,499 shares in the last quarter. Mane Global Capital Management LP acquired a new stake in shares of Hasbro in the 2nd quarter worth approximately $77,471,000. Finally, Amundi increased its stake in Hasbro by 55.5% in the 4th quarter. Amundi now owns 1,403,288 shares of the company’s stock valued at $115,070,000 after purchasing an additional 501,117 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

Analyst Ratings Changes

A number of equities analysts recently weighed in on the stock. Wolfe Research lifted their price objective on shares of Hasbro from $90.00 to $124.00 and gave the company an “outperform” rating in a research report on Friday, February 13th. Wall Street Zen raised shares of Hasbro from a “buy” rating to a “strong-buy” rating in a report on Saturday, February 7th. The Goldman Sachs Group boosted their price target on shares of Hasbro from $88.00 to $114.00 and gave the stock a “buy” rating in a research note on Wednesday, February 11th. Seaport Research Partners upgraded shares of Hasbro to a “strong-buy” rating in a research report on Monday, November 10th. Finally, DA Davidson lifted their price objective on Hasbro from $80.00 to $110.00 and gave the company a “neutral” rating in a report on Wednesday, February 11th. Eleven equities research analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $114.08.

Key Stories Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Monopoly FIFA tie‑in and World Cup release: Hasbro launched a Monopoly FIFA World Cup 2026 edition (Panini Prizm cards integration) and the company is highlighting the FIFA partnership as a revenue and marketing catalyst tied to a major global event. Hasbro Launches Monopoly FIFA World Cup 2026 Edition
• Positive Sentiment: Analyst sentiment and model upgrades: Several broker targets were raised this cycle and sell‑side coverage remains mostly constructive (consensus “Moderate Buy”); Zacks also raised medium‑/long‑term FY26–FY28 estimates in recent notes, supporting upside to earnings expectations. Hasbro Receives Consensus Rating of “Moderate Buy”
• Positive Sentiment: Dividend and recent fundamentals: Hasbro recently declared a quarterly dividend ($0.70) and its Feb earnings report showed an EPS beat and ~31% revenue growth — fundamentals investors cite as supportive for valuation. MarketBeat Hasbro Coverage
• Neutral Sentiment: Headquarters move and asset sale: Hasbro plans to relocate its HQ to Boston’s Seaport and sell the Rhode Island property. That should free cash and reduce real‑estate overhead, but also triggers one‑time costs and execution risk during the move. Hasbro Headquarters Shift And FIFA Deal Reframe Investor Story
• Neutral Sentiment: New product skew: Ongoing new SKUs (e.g., a Star Wars Black Series 2‑pack) keep product momentum and shelf presence, but these are incremental to the bigger FIFA/Monopoly opportunity. Star Wars: The Black Series Plo Koon & Clone Commander Wolffe 2‑pack
• Negative Sentiment: Insider selling: CEO Christian Cocks disclosed a large sale (~196k shares, ~39% reduction in his position) late Feb — a headline that can pressure sentiment even if sales are for diversification or liquidity. Christian Cocks Sells 196,411 Shares
• Negative Sentiment: Short‑term estimate cut and relative underperformance: Zacks lowered its Q1 estimate (small cut) and the stock has recently underperformed peers, prompting headlines questioning whether recent gains have run too far — factors that likely explain downward pressure today. Hasbro Sees a More Significant Dip Than Broader Market
• Negative Sentiment: Market commentary: Opinion pieces asking if Hasbro has “run too far” amplify profit‑taking risk after a strong multi‑year run. Has Hasbro Run Too Far After Strong Gains?

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.