Viking (NYSE:VIK) Stock Price Expected to Rise, Morgan Stanley Analyst Says

Viking (NYSE:VIK) had its price target hoisted by Morgan Stanley from $75.00 to $79.00 in a research report issued on Wednesday,Benzinga reports. The brokerage presently has an “overweight” rating on the stock. Morgan Stanley’s target price would suggest a potential upside of 9.55% from the stock’s current price.

Several other research firms also recently weighed in on VIK. Wells Fargo & Company boosted their target price on Viking from $62.00 to $77.00 and gave the company an “equal weight” rating in a research report on Thursday, February 26th. JPMorgan Chase & Co. boosted their price objective on shares of Viking from $73.00 to $74.00 and gave the company an “overweight” rating in a research report on Monday, December 8th. Truist Financial increased their target price on shares of Viking from $59.00 to $61.00 and gave the company a “hold” rating in a research note on Tuesday, December 2nd. Bank of America lifted their price target on shares of Viking from $70.00 to $80.00 and gave the stock a “buy” rating in a research note on Monday, January 12th. Finally, UBS Group increased their price objective on shares of Viking from $69.00 to $79.00 and gave the stock a “buy” rating in a research report on Thursday, December 4th. Eleven analysts have rated the stock with a Buy rating, five have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $72.40.

Viking Stock Down 4.2%

Shares of NYSE:VIK opened at $72.11 on Wednesday. The company has a market cap of $31.95 billion, a price-to-earnings ratio of 28.06, a PEG ratio of 0.65 and a beta of 1.96. Viking has a 12 month low of $31.79 and a 12 month high of $81.48. The company has a current ratio of 0.79, a quick ratio of 0.61 and a debt-to-equity ratio of 4.76. The company has a 50-day moving average price of $73.68 and a 200 day moving average price of $66.65.

Viking (NYSE:VIK) last issued its quarterly earnings data on Tuesday, March 3rd. The company reported $0.67 earnings per share for the quarter, topping the consensus estimate of $0.54 by $0.13. The company had revenue of $1.72 billion for the quarter, compared to analysts’ expectations of $1.63 billion. Viking had a return on equity of 240.75% and a net margin of 17.65%.The firm’s revenue for the quarter was up 27.8% on a year-over-year basis. During the same period in the previous year, the firm posted $0.45 earnings per share. As a group, equities research analysts predict that Viking will post 1.49 earnings per share for the current year.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the stock. Optimize Financial Inc lifted its holdings in Viking by 1.4% during the 4th quarter. Optimize Financial Inc now owns 9,635 shares of the company’s stock valued at $688,000 after buying an additional 136 shares in the last quarter. S.A. Mason LLC raised its stake in shares of Viking by 7.5% during the fourth quarter. S.A. Mason LLC now owns 2,150 shares of the company’s stock valued at $154,000 after acquiring an additional 150 shares in the last quarter. Park Avenue Securities LLC boosted its holdings in shares of Viking by 2.7% in the fourth quarter. Park Avenue Securities LLC now owns 6,733 shares of the company’s stock valued at $481,000 after purchasing an additional 177 shares during the period. Legacy Wealth Asset Management LLC grew its stake in Viking by 3.3% in the fourth quarter. Legacy Wealth Asset Management LLC now owns 5,780 shares of the company’s stock worth $413,000 after purchasing an additional 187 shares in the last quarter. Finally, CI Investments Inc. grew its stake in Viking by 53.1% in the third quarter. CI Investments Inc. now owns 551 shares of the company’s stock worth $34,000 after purchasing an additional 191 shares in the last quarter. 98.84% of the stock is currently owned by institutional investors.

Viking News Roundup

Here are the key news stories impacting Viking this week:

• Positive Sentiment: Company beat Q4 estimates on both EPS and revenue, reported strong revenue growth driven by higher capacity, occupancy and revenue per passenger cruise day — supports the case for continued margin improvement and growth. Zacks: Q4 results
• Positive Sentiment: Analysts have been raising price targets and ratings across the street (Stifel, Citi, Morgan Stanley, Wells Fargo, Barclays), signaling institutional confidence in the recovery and fleet-driven growth outlook. Analyst notes (Benzinga)
• Positive Sentiment: Industry and company commentary highlight Viking’s fleet strategy and record 2025 performance, plus a strong start to 2026 — these operational positives support longer-term earnings visibility. Fleet strategy
• Neutral Sentiment: Some analysts and commentators note the strong results were largely anticipated, which mutes the magnitude of any rally since expectations were already high. Seeking Alpha
• Neutral Sentiment: Several popular news pieces about Viking-era archaeology and history are circulating but have no direct corporate impact. MSN archaeology
• Negative Sentiment: Mizuho raised the price target but kept an “underperform” rating at a level below current market price — a visible contrarian call that can trigger selling or caution among investors. Mizuho note
• Negative Sentiment: Shipyard disruptions prompted adjustments to river ship deliveries, which could constrain near-term capacity expansion and revenue timing. Seatrade Cruise
• Negative Sentiment: Viking canceled Nile River cruises through March due to conflict in Egypt; management says the segment is small (~2%) but the geopolitical backdrop and rising oil prices are sector-wide headwinds. Travel Weekly
• Negative Sentiment: Valuation and leverage considerations — VIK trades at a premium (high P/E) and the balance sheet shows elevated debt-to-equity — both factors can amplify downside on disappointing news or sector rotation. (Background market data)

Viking Company Profile

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships.