Canaccord Genuity Group Issues Pessimistic Forecast for Traeger (NYSE:COOK) Stock Price

Traeger (NYSE:COOK) had its price target reduced by analysts at Canaccord Genuity Group from $3.00 to $2.00 in a report issued on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the stock. Canaccord Genuity Group’s price target points to a potential upside of 225.20% from the company’s previous close.

Several other research firms have also recently commented on COOK. B. Riley Financial reaffirmed a “neutral” rating and issued a $0.80 price target (down from $1.00) on shares of Traeger in a report on Friday. Wall Street Zen raised Traeger from a “sell” rating to a “hold” rating in a research note on Saturday, November 8th. Telsey Advisory Group cut their target price on Traeger from $1.50 to $1.00 and set a “market perform” rating for the company in a research note on Friday. Weiss Ratings reiterated a “sell (d-)” rating on shares of Traeger in a report on Monday, December 29th. Finally, Piper Sandler lowered their price target on shares of Traeger from $1.50 to $0.75 and set a “neutral” rating on the stock in a research report on Friday. One analyst has rated the stock with a Buy rating, five have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, Traeger currently has a consensus rating of “Hold” and an average price target of $1.16.

Traeger Stock Down 20.1%

NYSE COOK opened at $0.62 on Friday. The business has a fifty day moving average price of $0.96 and a 200 day moving average price of $1.04. The company has a debt-to-equity ratio of 2.15, a quick ratio of 1.39 and a current ratio of 2.96. The company has a market cap of $84.37 million, a P/E ratio of -0.71 and a beta of 1.41. Traeger has a one year low of $0.61 and a one year high of $2.21.

Traeger (NYSE:COOK) last released its quarterly earnings data on Thursday, March 5th. The company reported $0.01 EPS for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.01). Traeger had a negative net margin of 20.59% and a negative return on equity of 11.09%. The business had revenue of $145.36 million during the quarter, compared to analyst estimates of $135.05 million. Research analysts anticipate that Traeger will post -0.12 EPS for the current fiscal year.

Hedge Funds Weigh In On Traeger

Several large investors have recently modified their holdings of COOK. Lido Advisors LLC purchased a new position in shares of Traeger during the 3rd quarter worth $27,000. RFP Financial Group LLC purchased a new stake in Traeger in the 4th quarter valued at about $27,000. XTX Topco Ltd purchased a new stake in Traeger in the 2nd quarter valued at about $57,000. Bank of America Corp DE lifted its position in Traeger by 36.6% in the fourth quarter. Bank of America Corp DE now owns 33,314 shares of the company’s stock valued at $80,000 after buying an additional 8,933 shares during the last quarter. Finally, Caz Investments LP boosted its stake in Traeger by 100.0% during the fourth quarter. Caz Investments LP now owns 40,000 shares of the company’s stock worth $43,000 after buying an additional 20,000 shares during the period. Institutional investors and hedge funds own 46.84% of the company’s stock.

Traeger News Summary

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

About Traeger

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.