Wix.com (NASDAQ:WIX) Cut to “Hold” at Wall Street Zen

Wix.com (NASDAQ:WIX) was downgraded by research analysts at Wall Street Zen from a “buy” rating to a “hold” rating in a report issued on Sunday.

Several other equities analysts have also recently commented on the stock. Weiss Ratings cut shares of Wix.com from a “hold (c-)” rating to a “sell (d)” rating in a research note on Friday. Wells Fargo & Company reduced their price target on shares of Wix.com from $176.00 to $137.00 and set an “overweight” rating for the company in a research note on Thursday. Oppenheimer decreased their price objective on shares of Wix.com from $160.00 to $130.00 and set an “outperform” rating for the company in a report on Monday, February 2nd. Zacks Research upgraded shares of Wix.com from a “strong sell” rating to a “hold” rating in a research note on Friday, January 30th. Finally, Cantor Fitzgerald restated an “overweight” rating and issued a $130.00 target price on shares of Wix.com in a research report on Thursday. Two analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating, two have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $145.50.

Wix.com Trading Up 1.0%

NASDAQ:WIX opened at $93.89 on Friday. The stock has a 50 day moving average of $83.03 and a 200-day moving average of $115.68. The firm has a market capitalization of $5.27 billion, a PE ratio of 115.91, a price-to-earnings-growth ratio of 2.60 and a beta of 1.39. Wix.com has a 52 week low of $60.22 and a 52 week high of $191.24.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.36 by $0.45. Wix.com had a negative return on equity of 70.04% and a net margin of 2.54%.The business had revenue of $524.27 million for the quarter, compared to the consensus estimate of $527.69 million. During the same quarter last year, the business posted $2.10 EPS. The business’s revenue was up 13.9% on a year-over-year basis. As a group, analysts predict that Wix.com will post 3.65 EPS for the current fiscal year.

Wix.com announced that its board has approved a share repurchase program on Wednesday, January 28th that allows the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization allows the information services provider to purchase up to 40.5% of its stock through open market purchases. Stock repurchase programs are often a sign that the company’s board of directors believes its shares are undervalued.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in WIX. Westside Investment Management Inc. lifted its position in shares of Wix.com by 100.0% during the 3rd quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock valued at $27,000 after acquiring an additional 77 shares during the last quarter. Wealth Enhancement Advisory Services LLC grew its holdings in shares of Wix.com by 7.6% in the 4th quarter. Wealth Enhancement Advisory Services LLC now owns 1,707 shares of the information services provider’s stock worth $172,000 after acquiring an additional 120 shares during the last quarter. Farther Finance Advisors LLC raised its position in shares of Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after purchasing an additional 132 shares during the period. Hennion & Walsh Asset Management Inc. raised its position in shares of Wix.com by 2.2% during the fourth quarter. Hennion & Walsh Asset Management Inc. now owns 6,666 shares of the information services provider’s stock worth $693,000 after purchasing an additional 142 shares during the period. Finally, TD Private Client Wealth LLC lifted its holdings in shares of Wix.com by 18.7% during the fourth quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock valued at $98,000 after purchasing an additional 148 shares during the last quarter. Institutional investors and hedge funds own 81.52% of the company’s stock.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of its ordinary shares at $80–$92 per share; the buyback reduces float and creates immediate buying demand, which explains much of the intraday upside. GlobeNewswire Release
• Neutral Sentiment: Q4 results were mixed: Wix beat on EPS ($1.81 vs. $1.36 est.) but revenue was roughly in line / slightly under consensus and margins remain thin; management highlighted AI initiatives, recent M&A and product launches as growth drivers — these items support longer‑term conviction but are partly priced in. Earnings Highlights
• Negative Sentiment: Multiple brokerages trimmed price targets today (Citigroup 150→105, Wells Fargo 176→137, RBC 155→112, Barclays 205→160, Scotiabank 175→125, Needham 140→115). While most maintain Buy/Overweight/Outperform ratings, the cuts signal more cautious near‑term expectations and may limit upside despite the buyback. Benzinga coverage

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.