Citigroup Cuts Wix.com (NASDAQ:WIX) Price Target to $105.00

Wix.com (NASDAQ:WIX) had its price objective decreased by Citigroup from $150.00 to $105.00 in a research note released on Thursday,Benzinga reports. Citigroup currently has a buy rating on the information services provider’s stock.

Several other brokerages also recently commented on WIX. Wells Fargo & Company decreased their target price on shares of Wix.com from $176.00 to $137.00 and set an “overweight” rating on the stock in a research note on Thursday. Zacks Research raised shares of Wix.com from a “strong sell” rating to a “hold” rating in a report on Friday, January 30th. Cantor Fitzgerald restated an “overweight” rating and issued a $130.00 price objective on shares of Wix.com in a research report on Thursday. Morgan Stanley lowered their price objective on shares of Wix.com from $181.00 to $160.00 and set an “overweight” rating for the company in a research note on Thursday, January 15th. Finally, UBS Group reiterated an “overweight” rating on shares of Wix.com in a report on Thursday, December 11th. Two analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating, two have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, Wix.com has a consensus rating of “Moderate Buy” and an average price target of $145.50.

Wix.com Price Performance

Shares of Wix.com stock opened at $93.89 on Thursday. Wix.com has a one year low of $60.22 and a one year high of $191.24. The business’s 50 day simple moving average is $83.03 and its two-hundred day simple moving average is $115.68. The stock has a market capitalization of $5.27 billion, a P/E ratio of 115.91, a price-to-earnings-growth ratio of 2.60 and a beta of 1.39.

Wix.com (NASDAQ:WIX) last released its quarterly earnings data on Wednesday, March 4th. The information services provider reported $1.81 earnings per share for the quarter, beating analysts’ consensus estimates of $1.36 by $0.45. Wix.com had a negative return on equity of 70.04% and a net margin of 2.54%.The firm had revenue of $524.27 million during the quarter, compared to analyst estimates of $527.69 million. During the same quarter in the prior year, the firm posted $2.10 earnings per share. The business’s quarterly revenue was up 13.9% compared to the same quarter last year. Sell-side analysts expect that Wix.com will post 3.65 earnings per share for the current fiscal year.

Wix.com announced that its board has authorized a stock repurchase plan on Wednesday, January 28th that authorizes the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization authorizes the information services provider to buy up to 40.5% of its stock through open market purchases. Stock repurchase plans are typically an indication that the company’s leadership believes its stock is undervalued.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the stock. Ameriprise Financial Inc. lifted its position in shares of Wix.com by 128.3% in the 3rd quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock worth $823,813,000 after purchasing an additional 2,606,204 shares during the period. Wellington Management Group LLP boosted its stake in shares of Wix.com by 90.4% during the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after purchasing an additional 1,609,989 shares in the last quarter. Senvest Management LLC increased its position in shares of Wix.com by 20.9% during the fourth quarter. Senvest Management LLC now owns 3,008,480 shares of the information services provider’s stock valued at $312,551,000 after buying an additional 519,805 shares during the period. Lone Pine Capital LLC purchased a new position in shares of Wix.com during the second quarter valued at about $342,485,000. Finally, Acadian Asset Management LLC raised its stake in Wix.com by 0.4% in the second quarter. Acadian Asset Management LLC now owns 2,119,805 shares of the information services provider’s stock worth $335,852,000 after buying an additional 7,729 shares in the last quarter. 81.52% of the stock is currently owned by institutional investors.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of its ordinary shares at $80–$92 per share; the buyback reduces float and creates immediate buying demand, which explains much of the intraday upside. GlobeNewswire Release
• Neutral Sentiment: Q4 results were mixed: Wix beat on EPS ($1.81 vs. $1.36 est.) but revenue was roughly in line / slightly under consensus and margins remain thin; management highlighted AI initiatives, recent M&A and product launches as growth drivers — these items support longer‑term conviction but are partly priced in. Earnings Highlights
• Negative Sentiment: Multiple brokerages trimmed price targets today (Citigroup 150→105, Wells Fargo 176→137, RBC 155→112, Barclays 205→160, Scotiabank 175→125, Needham 140→115). While most maintain Buy/Overweight/Outperform ratings, the cuts signal more cautious near‑term expectations and may limit upside despite the buyback. Benzinga coverage

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.