Ulta Beauty (NASDAQ:ULTA) Given New $715.00 Price Target at Telsey Advisory Group

Ulta Beauty (NASDAQ:ULTA) had its price target upped by Telsey Advisory Group from $640.00 to $715.00 in a research report report published on Monday, Marketbeat Ratings reports. They currently have an outperform rating on the specialty retailer’s stock.

Several other brokerages also recently issued reports on ULTA. JPMorgan Chase & Co. lifted their price objective on Ulta Beauty from $600.00 to $606.00 and gave the company an “overweight” rating in a research report on Monday, December 1st. Raymond James Financial increased their target price on Ulta Beauty from $647.00 to $800.00 and gave the stock a “strong-buy” rating in a report on Friday, February 20th. UBS Group raised their target price on Ulta Beauty from $690.00 to $780.00 and gave the company a “buy” rating in a research note on Wednesday, January 7th. Guggenheim reaffirmed a “neutral” rating on shares of Ulta Beauty in a report on Friday, December 5th. Finally, Jefferies Financial Group initiated coverage on shares of Ulta Beauty in a research report on Wednesday, January 14th. They set a “hold” rating and a $700.00 price target on the stock. One analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $633.12.

Ulta Beauty Price Performance

Shares of ULTA opened at $642.22 on Monday. The company has a market capitalization of $28.49 billion, a P/E ratio of 24.63, a PEG ratio of 3.01 and a beta of 0.82. Ulta Beauty has a one year low of $309.01 and a one year high of $714.97. The business’s 50 day simple moving average is $665.13 and its 200-day simple moving average is $585.21.

Institutional Trading of Ulta Beauty

Large investors have recently made changes to their positions in the company. Swedbank AB lifted its stake in Ulta Beauty by 6.7% in the third quarter. Swedbank AB now owns 581,506 shares of the specialty retailer’s stock valued at $317,938,000 after buying an additional 36,456 shares in the last quarter. Keybank National Association OH boosted its holdings in shares of Ulta Beauty by 1.6% in the third quarter. Keybank National Association OH now owns 133,889 shares of the specialty retailer’s stock valued at $73,204,000 after buying an additional 2,121 shares during the period. Rakuten Investment Management Inc. bought a new stake in shares of Ulta Beauty during the third quarter worth $71,997,000. Bowen Hanes & Co. Inc. acquired a new stake in shares of Ulta Beauty during the third quarter worth $6,012,000. Finally, Assenagon Asset Management S.A. raised its holdings in shares of Ulta Beauty by 90.1% during the third quarter. Assenagon Asset Management S.A. now owns 36,647 shares of the specialty retailer’s stock worth $20,037,000 after acquiring an additional 17,365 shares during the period. Institutional investors own 90.39% of the company’s stock.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Morgan Stanley reaffirmed a Buy and kept a $750 price target, signaling confidence in near‑term outperformance and 2026 targets. Article Title
• Positive Sentiment: Telsey Advisory raised its price target to $715 and kept an Outperform rating, supporting upside expectations ahead of earnings. Article Title
• Positive Sentiment: Barclays lifted its target to $712 with an Overweight rating — another vote of confidence that suggests analyst buy‑side support. Article Title
• Positive Sentiment: Ulta is expanding exclusive brand partnerships (Hairstory into 300+ stores, NassifMD on UB Marketplace) and running the multi‑week “21 Days of Beauty” promotion — moves that can boost traffic, margins on exclusives and loyalty. Article Title
• Neutral Sentiment: Ulta is on a crowded earnings calendar this week; investors will be parsing guidance, comp trends, loyalty metrics and any AI/tech‑driven commentary. This creates event risk but also upside if results beat. Article Title
• Neutral Sentiment: Wall Street previews (Yahoo/Zacks) urge focus beyond headline revenue/EPS to metrics such as comp sales, average ticket, loyalty growth and gross margin mix — items that will drive the stock post‑earnings. Article Title Article Title
• Neutral Sentiment: High‑profile media commentary (Jim Cramer) has increased attention ahead of the print; such coverage can amplify intraday moves but is not a direct indicator of fundamentals. Article Title
• Negative Sentiment: Wells Fargo moved its target up to $500 but kept an Underweight rating — the low target and bearish stance create downward pressure and give investors a reason to take profits or trim positions. Article Title

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.