Ulta Beauty (NASDAQ:ULTA – Free Report) had its target price increased by Canaccord Genuity Group from $674.00 to $799.00 in a research report sent to investors on Tuesday,Benzinga reports. They currently have a buy rating on the specialty retailer’s stock.
Several other research firms have also recently commented on ULTA. TD Cowen increased their price target on Ulta Beauty from $725.00 to $775.00 and gave the company a “buy” rating in a report on Wednesday, January 21st. Raymond James Financial increased their price target on Ulta Beauty from $647.00 to $800.00 and gave the company a “strong-buy” rating in a research report on Friday, February 20th. Robert W. Baird set a $700.00 price objective on Ulta Beauty in a research report on Wednesday, December 17th. Piper Sandler reaffirmed an “overweight” rating and set a $775.00 price objective on shares of Ulta Beauty in a report on Tuesday, January 27th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Ulta Beauty in a report on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $638.12.
Read Our Latest Research Report on Ulta Beauty
Ulta Beauty Price Performance
Institutional Inflows and Outflows
Several large investors have recently made changes to their positions in ULTA. Swedbank AB boosted its position in shares of Ulta Beauty by 6.7% during the third quarter. Swedbank AB now owns 581,506 shares of the specialty retailer’s stock worth $317,938,000 after buying an additional 36,456 shares during the period. Keybank National Association OH raised its position in Ulta Beauty by 1.6% in the 3rd quarter. Keybank National Association OH now owns 133,889 shares of the specialty retailer’s stock valued at $73,204,000 after buying an additional 2,121 shares during the last quarter. Rakuten Investment Management Inc. bought a new stake in Ulta Beauty in the 3rd quarter valued at approximately $71,997,000. Bowen Hanes & Co. Inc. acquired a new position in Ulta Beauty during the 3rd quarter worth approximately $6,012,000. Finally, Assenagon Asset Management S.A. boosted its position in Ulta Beauty by 90.1% during the 3rd quarter. Assenagon Asset Management S.A. now owns 36,647 shares of the specialty retailer’s stock worth $20,037,000 after acquiring an additional 17,365 shares during the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.
Ulta Beauty News Summary
Here are the key news stories impacting Ulta Beauty this week:
- Positive Sentiment: Canaccord raised its price target sharply to $799 and kept a Buy rating, signaling sizable upside versus the current stock level. Article Title
- Positive Sentiment: Telsey and Barclays also lifted targets (Telsey to $715; Barclays to $712), reinforcing analyst conviction ahead of Ulta’s earnings. Article Title
- Positive Sentiment: Ulta is expanding exclusive brands (adding Hairstory and NassifMD to more doors/marketplace) and running its multi‑week “21 Days of Beauty” promotion — moves that can lift in‑store and online traffic and deepen loyalty. Ulta Beauty Expands Exclusive Brands This Week’s Best Deals at Ulta
- Neutral Sentiment: Earnings season is imminent; several outlets highlight Ulta on the calendar — upcoming results and guidance will be the near‑term catalyst and could drive volatility in either direction. Earnings Calendar Wall Street Insights
- Neutral Sentiment: Broader press coverage notes multiple firms lifting targets ahead of earnings, reflecting heightened analyst focus rather than new company fundamentals. Wall Street Lifts Targets
- Negative Sentiment: Wells Fargo raised its target to $500 but kept an Underweight rating, highlighting divergent analyst views and the potential for downside if results disappoint. Article Title
- Negative Sentiment: Technically the stock sits below its 50‑day moving average (short‑term resistance), which could cap near‑term upside if post‑earnings momentum fades — watch guidance and comp metrics closely.
About Ulta Beauty
Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.
The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.
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