Diversify Advisory Services LLC Takes $1.16 Million Position in Royal Caribbean Cruises Ltd. $RCL

Diversify Advisory Services LLC purchased a new stake in Royal Caribbean Cruises Ltd. (NYSE:RCL) in the 3rd quarter, according to its most recent filing with the SEC. The institutional investor purchased 3,586 shares of the company’s stock, valued at approximately $1,160,000.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Brighton Jones LLC lifted its stake in shares of Royal Caribbean Cruises by 12.2% in the fourth quarter. Brighton Jones LLC now owns 1,312 shares of the company’s stock worth $303,000 after acquiring an additional 143 shares in the last quarter. Woodline Partners LP lifted its holdings in Royal Caribbean Cruises by 40.8% in the first quarter. Woodline Partners LP now owns 20,918 shares of the company’s stock worth $4,297,000 after acquiring an additional 6,063 shares during the last quarter. Savant Capital LLC grew its stake in Royal Caribbean Cruises by 3.7% during the 2nd quarter. Savant Capital LLC now owns 6,413 shares of the company’s stock worth $2,008,000 after buying an additional 230 shares during the last quarter. Vestmark Advisory Solutions Inc. bought a new stake in shares of Royal Caribbean Cruises during the second quarter valued at approximately $487,000. Finally, Zions Bancorporation National Association UT lifted its stake in shares of Royal Caribbean Cruises by 15.2% in the 2nd quarter. Zions Bancorporation National Association UT now owns 887 shares of the company’s stock worth $278,000 after acquiring an additional 117 shares during the period. Hedge funds and other institutional investors own 87.53% of the company’s stock.

Wall Street Analyst Weigh In

Several research analysts have recently weighed in on RCL shares. Weiss Ratings reissued a “buy (b-)” rating on shares of Royal Caribbean Cruises in a research report on Friday, December 26th. Barclays upped their target price on shares of Royal Caribbean Cruises from $324.00 to $361.00 and gave the company an “overweight” rating in a research note on Friday, January 30th. JPMorgan Chase & Co. upped their target price on shares of Royal Caribbean Cruises from $368.00 to $371.00 and gave the company an “overweight” rating in a research note on Monday, February 2nd. Citigroup increased their price target on Royal Caribbean Cruises from $332.00 to $398.00 and gave the stock a “buy” rating in a research report on Monday, February 2nd. Finally, Bank of America lifted their price target on shares of Royal Caribbean Cruises from $325.00 to $330.00 and gave the stock a “neutral” rating in a research report on Monday, January 12th. One analyst has rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, Royal Caribbean Cruises currently has an average rating of “Moderate Buy” and an average price target of $348.29.

Royal Caribbean Cruises Stock Performance

RCL opened at $284.97 on Wednesday. Royal Caribbean Cruises Ltd. has a 1 year low of $164.01 and a 1 year high of $366.50. The company has a market capitalization of $77.09 billion, a PE ratio of 18.26, a price-to-earnings-growth ratio of 0.95 and a beta of 1.87. The business has a fifty day simple moving average of $304.46 and a 200 day simple moving average of $301.42. The company has a debt-to-equity ratio of 1.77, a current ratio of 0.18 and a quick ratio of 0.16.

Royal Caribbean Cruises (NYSE:RCL) last announced its quarterly earnings data on Thursday, January 29th. The company reported $2.80 earnings per share for the quarter, meeting the consensus estimate of $2.80. The firm had revenue of $4.26 billion during the quarter, compared to analysts’ expectations of $4.28 billion. Royal Caribbean Cruises had a return on equity of 45.06% and a net margin of 23.80%.The company’s quarterly revenue was up 13.2% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.63 EPS. Research analysts expect that Royal Caribbean Cruises Ltd. will post 14.9 EPS for the current year.

Royal Caribbean Cruises Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, April 3rd. Shareholders of record on Friday, March 6th will be issued a $1.50 dividend. This represents a $6.00 dividend on an annualized basis and a yield of 2.1%. The ex-dividend date of this dividend is Friday, March 6th. This is a boost from Royal Caribbean Cruises’s previous quarterly dividend of $1.00. Royal Caribbean Cruises’s payout ratio is currently 38.44%.

Royal Caribbean Cruises announced that its Board of Directors has authorized a stock repurchase program on Wednesday, December 10th that allows the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization allows the company to reacquire up to 2.6% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company’s leadership believes its stock is undervalued.

Insider Activity

In other news, CEO Jason T. Liberty sold 90,910 shares of Royal Caribbean Cruises stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $326.81, for a total transaction of $29,710,297.10. Following the sale, the chief executive officer directly owned 218,822 shares of the company’s stock, valued at approximately $71,513,217.82. This trade represents a 29.35% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Arne Alexander Wilhelmsen sold 356,026 shares of the business’s stock in a transaction dated Thursday, February 26th. The stock was sold at an average price of $318.39, for a total value of $113,355,118.14. Following the sale, the director owned 16,681,386 shares in the company, valued at approximately $5,311,186,488.54. This trade represents a 2.09% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 1,967,319 shares of company stock valued at $626,681,935 over the last quarter. Corporate insiders own 6.95% of the company’s stock.

Key Stories Impacting Royal Caribbean Cruises

Here are the key news stories impacting Royal Caribbean Cruises this week:

• Positive Sentiment: Celebrity Cruises opened bookings for its 2028 Galapagos expeditions on the Forbes-rated Celebrity Flora — a product launch that supports demand, advance bookings and higher-margin expedition itineraries for RCL’s premium brands. CELEBRITY CRUISES’ 2028 GALAPAGOS EXPEDITIONS ARE OPEN FOR BOOKING
• Positive Sentiment: Analysis shows RCL has outperformed the broader consumer cyclical sector over the past year and analysts remain moderately optimistic about its outlook — supportive for investor confidence if macro headwinds subside. Royal Caribbean Cruises Stock: Is RCL Outperforming the Consumer Cyclical Sector?
• Positive Sentiment: Zacks highlights RCL as a strong value stock on metrics such as valuation and style scores, which may attract value-focused buyers amid recent weakness. Here’s Why Royal Caribbean (RCL) is a Strong Value Stock
• Neutral Sentiment: Unusual options activity: investors bought roughly 17,450 put contracts today (about 80% above average). Heavy put buying can signal hedging or speculative bearish bets; the implication for the stock depends on whether this reflects broad negative sentiment or short-term hedging. (No external link)
• Negative Sentiment: Macro pressures — surging oil prices and heightened geopolitical tensions — are being cited as the primary catalysts for the sector-wide selloff, pressuring valuations and raising fuel-cost concerns for cruise operators like RCL. A Look At Royal Caribbean Cruises (RCL) Valuation As Oil And Geopolitical Risks Pressure Cruise Stocks
• Negative Sentiment: Coverage summarizing sector pain shows Carnival, RCL and others were hit as oil and geopolitics roiled the group — reinforcing near-term downside risk until fuel costs or geopolitical risk recede. CCL, RCL, NCLH Stocks Slammed as Oil Prices Surge and Geopolitical Tensions Roil Cruise Sector

Royal Caribbean Cruises Profile

Royal Caribbean Cruises (NYSE: RCL), operating as part of the Royal Caribbean Group, is a global cruise company that develops, markets and operates passenger cruise ships. The company operates multiple consumer-facing cruise brands that offer short- and long-duration itineraries and a range of onboard experiences. Its core activities include itineraries and voyage operations, guest services and hospitality, onboard food and beverage, entertainment and recreation programming, and the commercial activities needed to sell and support cruises through both direct and travel‑agent channels.

Royal Caribbean’s ships serve a broad set of geographies worldwide, regularly deploying vessels in the Caribbean, North America (including Alaska), Europe, Asia, Australia and South America.