Atika Capital Management LLC Boosts Holdings in Roku, Inc. $ROKU

Atika Capital Management LLC raised its position in Roku, Inc. (NASDAQ:ROKU) by 198.2% during the 3rd quarter, according to its most recent filing with the SEC. The firm owned 133,000 shares of the company’s stock after buying an additional 88,400 shares during the quarter. Atika Capital Management LLC owned about 0.09% of Roku worth $13,317,000 as of its most recent filing with the SEC.

Other large investors also recently bought and sold shares of the company. Tableaux LLC purchased a new stake in shares of Roku in the second quarter valued at about $1,746,000. Duquesne Family Office LLC increased its stake in shares of Roku by 123.0% during the second quarter. Duquesne Family Office LLC now owns 1,100,500 shares of the company’s stock worth $96,723,000 after acquiring an additional 606,900 shares during the period. Artisan Partners Limited Partnership purchased a new position in Roku during the third quarter worth about $55,660,000. Ossiam acquired a new stake in Roku in the second quarter valued at about $36,035,000. Finally, Man Group plc lifted its position in Roku by 379.0% in the second quarter. Man Group plc now owns 456,708 shares of the company’s stock valued at $40,140,000 after purchasing an additional 361,357 shares during the period. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Insider Buying and Selling

In other news, insider Gilbert Fuchsberg sold 3,250 shares of the firm’s stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total value of $310,602.50. Following the completion of the transaction, the insider owned 60,456 shares in the company, valued at $5,777,779.92. This trade represents a 5.10% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Charles Collier sold 1,715 shares of Roku stock in a transaction on Thursday, March 5th. The stock was sold at an average price of $100.00, for a total value of $171,500.00. Following the transaction, the insider directly owned 11,131 shares of the company’s stock, valued at $1,113,100. This trade represents a 13.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 154,374 shares of company stock valued at $15,712,283 in the last three months. 13.98% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

Several equities analysts have issued reports on ROKU shares. JPMorgan Chase & Co. boosted their target price on Roku from $115.00 to $125.00 and gave the stock an “overweight” rating in a research report on Friday, December 12th. Bank of America raised their price target on Roku from $115.00 to $140.00 and gave the company a “buy” rating in a report on Monday, January 12th. Citigroup reaffirmed a “market outperform” rating on shares of Roku in a report on Monday, March 2nd. Morgan Stanley set a $135.00 price objective on Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Finally, Zacks Research raised Roku from a “hold” rating to a “strong-buy” rating in a report on Tuesday, February 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have given a Hold rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

Roku Trading Up 0.2%

ROKU stock opened at $100.74 on Thursday. The firm has a 50 day moving average of $98.65 and a 200-day moving average of $99.76. The company has a market cap of $14.85 billion, a price-to-earnings ratio of 176.74 and a beta of 1.98. Roku, Inc. has a 12-month low of $52.43 and a 12-month high of $116.66.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The business had revenue of $1.39 billion for the quarter, compared to analysts’ expectations of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The company’s revenue was up 16.1% compared to the same quarter last year. During the same quarter in the prior year, the firm posted ($0.24) EPS. Sell-side analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Won exclusive U.S. streaming rights to the new X Games League — gives Roku unique live-sports inventory and potential to grow viewer sessions and ad monetization for summer 2026. Roku gets exclusive streaming rights to new X Games League
• Positive Sentiment: Launched engagement features — Roklue (interactive trivia) and a dedicated Live TV Search — designed to boost time on platform and make live/free channel discovery easier, which should help ad RPMs and retention. Roku Engagement Push With Roklue And Live TV Search Meets Valuation Gap
• Positive Sentiment: Fundamentals improving: platform revenues topped $1.2B, ARPU trends improving and streaming households reached ~90M; recent quarter beat EPS and revenue estimates—these datapoints are supporting a more constructive near-term growth narrative. Is Roku Stock a Buy as Platform Revenues and ARPU Improve?
• Positive Sentiment: Hardware move — a competitively priced 40-inch Roku smart TV (cheaper than the 32-inch model) could help drive device unit growth and broaden reach for platform ads. Roku’s 40-Inch Smart TV Is Cheaper Than the 32-Inch Model
• Positive Sentiment: Market momentum and investor interest picked up after the strong quarter and product/content news — coverage like “Bull of the Day” and broader analyst attention have helped sentiment. Bull of the Day: Roku (ROKU)
• Neutral Sentiment: Investor outreach/visibility: Roku presented at the Deutsche Bank media conference and has several analyst/press write-ups and summaries that provide incremental transparency but no single new financial commitment. Roku Presents at Deutsche Bank Conference (Transcript)
• Neutral Sentiment: Zacks and other outlets are highlighting Roku (both bull and bear perspectives), increasing attention but reflecting mixed views on near-term upside. Roku is Attracting Investor Attention (Zacks)
• Negative Sentiment: Valuation and execution risk remain: commentary notes a “valuation gap” and the stock trades at a high multiple versus near-term consensus (company-level P/E is elevated and some analysts still model negative EPS for the year), leaving upside dependent on continued execution and ad/ARPU expansion.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.