TD Cowen Forecasts Strong Price Appreciation for Aaron’s (NYSE:PRG) Stock

Aaron’s (NYSE:PRG) had its price objective lifted by stock analysts at TD Cowen from $42.00 to $43.00 in a note issued to investors on Wednesday,Benzinga reports. The brokerage presently has a “buy” rating on the stock. TD Cowen’s price objective suggests a potential upside of 50.66% from the stock’s previous close.

A number of other brokerages also recently issued reports on PRG. B. Riley Financial assumed coverage on Aaron’s in a report on Tuesday, December 16th. They set a “buy” rating and a $50.00 price target for the company. Zacks Research raised Aaron’s from a “hold” rating to a “strong-buy” rating in a research report on Friday, February 20th. BTIG Research upgraded Aaron’s from a “sell” rating to a “neutral” rating and set a $31.00 target price for the company in a research note on Friday, November 21st. Wall Street Zen raised Aaron’s from a “hold” rating to a “buy” rating in a report on Saturday, February 21st. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of Aaron’s in a research note on Thursday, January 22nd. Two equities research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating and two have issued a Hold rating to the company. According to data from MarketBeat.com, Aaron’s currently has an average rating of “Buy” and a consensus target price of $41.80.

Aaron’s Trading Down 4.6%

Shares of NYSE:PRG opened at $28.54 on Wednesday. Aaron’s has a 52 week low of $23.50 and a 52 week high of $41.14. The company’s 50 day moving average is $33.32 and its two-hundred day moving average is $31.99. The company has a market cap of $1.13 billion, a PE ratio of 7.93 and a beta of 1.71. The company has a current ratio of 4.71, a quick ratio of 2.32 and a debt-to-equity ratio of 0.80.

Aaron’s (NYSE:PRG) last released its quarterly earnings data on Wednesday, February 18th. The company reported $0.74 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.60 by $0.14. The business had revenue of $525.36 million during the quarter, compared to analysts’ expectations of $581.82 million. Aaron’s had a net margin of 5.97% and a return on equity of 20.99%. The company’s revenue for the quarter was down 5.2% on a year-over-year basis. During the same period in the previous year, the company earned $0.80 EPS. Aaron’s has set its Q1 2026 guidance at 0.700-0.900 EPS and its FY 2026 guidance at 4.000-4.450 EPS. Equities analysts predict that Aaron’s will post 3.45 earnings per share for the current fiscal year.

Institutional Trading of Aaron’s

Institutional investors and hedge funds have recently made changes to their positions in the company. Wealth Enhancement Advisory Services LLC increased its position in Aaron’s by 142.5% during the third quarter. Wealth Enhancement Advisory Services LLC now owns 62,609 shares of the company’s stock worth $1,926,000 after buying an additional 36,788 shares during the period. Vest Financial LLC acquired a new stake in shares of Aaron’s in the third quarter valued at approximately $1,312,000. Allianz Asset Management GmbH grew its position in shares of Aaron’s by 18.9% during the third quarter. Allianz Asset Management GmbH now owns 1,187,509 shares of the company’s stock worth $38,428,000 after acquiring an additional 188,835 shares during the last quarter. Universal Beteiligungs und Servicegesellschaft mbH grew its position in shares of Aaron’s by 419.7% during the third quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 40,363 shares of the company’s stock worth $1,306,000 after acquiring an additional 32,597 shares during the last quarter. Finally, Teacher Retirement System of Texas increased its holdings in shares of Aaron’s by 273.1% in the 3rd quarter. Teacher Retirement System of Texas now owns 112,383 shares of the company’s stock valued at $3,637,000 after acquiring an additional 82,265 shares during the period. 97.92% of the stock is owned by hedge funds and other institutional investors.

Aaron’s Company Profile

PROG Holdings, Inc (NYSE: PRG), formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.