Wayfair Inc. (NYSE:W) Given Consensus Recommendation of “Moderate Buy” by Brokerages

Shares of Wayfair Inc. (NYSE:W) have earned an average rating of “Moderate Buy” from the thirty-two ratings firms that are currently covering the firm, MarketBeat Ratings reports. Two investment analysts have rated the stock with a sell recommendation, eleven have given a hold recommendation, eighteen have issued a buy recommendation and one has issued a strong buy recommendation on the company. The average 1 year price target among analysts that have issued a report on the stock in the last year is $104.6207.

Several analysts recently weighed in on the company. Citigroup dropped their price objective on Wayfair from $135.00 to $110.00 and set a “buy” rating for the company in a research report on Thursday, February 26th. Needham & Company LLC reiterated a “buy” rating and issued a $125.00 target price on shares of Wayfair in a research report on Friday, February 20th. Wall Street Zen downgraded Wayfair from a “buy” rating to a “hold” rating in a research note on Saturday, February 21st. Piper Sandler reissued an “overweight” rating and issued a $125.00 target price on shares of Wayfair in a report on Friday, February 20th. Finally, Evercore set a $100.00 price target on shares of Wayfair in a research note on Friday, February 20th.

Trending Headlines about Wayfair

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: MarketBeat highlights that a recent court strike-down of import tariffs and improving technical indicators (bullish MACD cross, rising RSI) suggest Wayfair may have found a bottom — a catalyst traders view as reducing a major margin/headwind and supporting a rebound. 3 Rebound Candidates With Technical Tailwinds
• Positive Sentiment: Multiple consumer media stories are promoting Wayfair’s heavy promotions (outlet sales, weekend living-room discounts up to ~85%, and low-price items like a $160 reclining sleeper chair). These promotions can boost traffic and clearance-driven revenue in the near term and help clear inventory. Wayfair massive living room furniture sale Wayfair $160 reclining sleeper chair Wayfair outlet sale — People
• Neutral Sentiment: Wayfair presented at the UBS Global Consumer & Retail conference (transcript available). Investor presentations can provide clarity on trends, margins, and inventory; any company commentary or guidance readouts from that appearance could move the stock but the transcript alone is informational until specifics are confirmed. Wayfair Presents at UBS Global Consumer and Retail Conference Transcript
• Negative Sentiment: Despite today’s bounce, Wayfair remains below its 50- and 200-day moving averages and has a wide trading range over 12 months — signaling structural volatility and that longer-term technical resistance/valuation (negative trailing P/E, high beta) remain risks for sustained upside. (Background market data and technical levels underpin investor caution.)

Insider Activity at Wayfair

In other Wayfair news, insider Steven Conine sold 150,000 shares of the firm’s stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $108.87, for a total value of $16,330,500.00. Following the sale, the insider owned 289,073 shares in the company, valued at $31,471,377.51. This trade represents a 34.16% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this link. Also, CFO Kate Gulliver sold 36,497 shares of the business’s stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the sale, the chief financial officer directly owned 149,238 shares in the company, valued at approximately $15,893,847. The trade was a 19.65% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 890,494 shares of company stock valued at $86,493,261 in the last quarter. Insiders own 21.91% of the company’s stock.

Institutional Investors Weigh In On Wayfair

Several hedge funds have recently modified their holdings of W. Optas LLC increased its holdings in Wayfair by 2.1% in the 4th quarter. Optas LLC now owns 5,057 shares of the company’s stock worth $508,000 after purchasing an additional 106 shares in the last quarter. Larson Financial Group LLC boosted its stake in shares of Wayfair by 30.0% during the third quarter. Larson Financial Group LLC now owns 520 shares of the company’s stock valued at $46,000 after purchasing an additional 120 shares in the last quarter. Wedmont Private Capital boosted its stake in shares of Wayfair by 3.3% during the fourth quarter. Wedmont Private Capital now owns 3,774 shares of the company’s stock valued at $415,000 after purchasing an additional 121 shares in the last quarter. True Wealth Design LLC grew its holdings in shares of Wayfair by 37.7% during the fourth quarter. True Wealth Design LLC now owns 449 shares of the company’s stock worth $45,000 after purchasing an additional 123 shares during the last quarter. Finally, State of Alaska Department of Revenue grew its holdings in shares of Wayfair by 2.3% during the fourth quarter. State of Alaska Department of Revenue now owns 5,418 shares of the company’s stock worth $544,000 after purchasing an additional 124 shares during the last quarter. Institutional investors and hedge funds own 89.67% of the company’s stock.

Wayfair Stock Performance

Shares of W stock opened at $75.69 on Friday. The stock’s fifty day moving average price is $94.02 and its two-hundred day moving average price is $93.45. The company has a market cap of $9.90 billion, a PE ratio of -31.15, a P/E/G ratio of 5.46 and a beta of 3.40. Wayfair has a fifty-two week low of $20.41 and a fifty-two week high of $119.98.

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.