Viant Technology (NASDAQ:DSP) Earns “Buy” Rating from Rosenblatt Securities

Viant Technology (NASDAQ:DSP)‘s stock had its “buy” rating reaffirmed by analysts at Rosenblatt Securities in a report released on Thursday,Benzinga reports. They currently have a $20.00 price target on the stock. Rosenblatt Securities’ price objective suggests a potential upside of 62.34% from the stock’s previous close.

A number of other research analysts have also issued reports on the stock. Loop Capital set a $14.50 price objective on shares of Viant Technology in a report on Tuesday. Weiss Ratings restated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Two equities research analysts have rated the stock with a Strong Buy rating, seven have given a Buy rating and one has issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has an average rating of “Buy” and an average price target of $18.13.

Viant Technology Trading Down 2.2%

Shares of DSP stock opened at $12.32 on Thursday. The firm has a market capitalization of $769.14 million, a price-to-earnings ratio of 38.50 and a beta of 1.05. The business’s 50-day moving average price is $10.99 and its 200-day moving average price is $10.31. Viant Technology has a 12 month low of $8.11 and a 12 month high of $16.25.

Insider Buying and Selling

In related news, major shareholder Capital V. Llc sold 15,000 shares of the business’s stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.74, for a total value of $176,100.00. Following the transaction, the insider owned 22,500 shares in the company, valued at $264,150. The trade was a 40.00% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, COO Christopher Vanderhook sold 9,102 shares of the company’s stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a total transaction of $106,493.40. Following the sale, the chief operating officer directly owned 347,182 shares in the company, valued at $4,062,029.40. This trade represents a 2.55% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 155,123 shares of company stock valued at $1,729,594 over the last quarter. Insiders own 29.40% of the company’s stock.

Institutional Investors Weigh In On Viant Technology

Institutional investors and hedge funds have recently made changes to their positions in the business. Punch & Associates Investment Management Inc. grew its stake in Viant Technology by 3.8% during the third quarter. Punch & Associates Investment Management Inc. now owns 1,199,490 shares of the company’s stock worth $10,352,000 after purchasing an additional 44,357 shares during the period. Royce & Associates LP lifted its stake in Viant Technology by 72.3% in the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after buying an additional 382,664 shares during the period. Granite Investment Partners LLC bought a new position in shares of Viant Technology during the 2nd quarter worth approximately $7,239,000. Renaissance Technologies LLC boosted its holdings in shares of Viant Technology by 2.6% during the 4th quarter. Renaissance Technologies LLC now owns 493,800 shares of the company’s stock worth $5,945,000 after buying an additional 12,683 shares in the last quarter. Finally, Millennium Management LLC grew its position in shares of Viant Technology by 91.2% during the 4th quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock worth $5,177,000 after buying an additional 205,160 shares during the period. Institutional investors own 11.38% of the company’s stock.

More Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Freedom Capital initiated/upgraded coverage to a “strong‑buy,” adding buy-side momentum from a new coverage firm. Freedom Capital upgrade
• Positive Sentiment: Rosenblatt Securities reaffirmed a “buy” rating and set a $20.00 price target (~62% upside vs current price), a constructive, high target that can support upside expectations. Rosenblatt note
• Positive Sentiment: B. Riley Financial reaffirmed a “buy” and raised its price target to $17.00, signaling confidence in revenue/margin recovery potential. B. Riley note
• Positive Sentiment: DA Davidson kept a “buy” rating with a $15.50 target, another analyst vote of confidence. DA Davidson note
• Neutral Sentiment: Company posted its Q4 2025 earnings presentation and hosted the earnings call; slides and commentary give more context on growth drivers and guidance assumptions. Earnings presentation
• Neutral Sentiment: Full earnings transcripts and highlights are available (useful for parsing management tone on ad demand and client trends). Earnings transcript/highlights
• Negative Sentiment: EPS missed consensus by $0.01 (reported $0.22 vs. est. $0.23), which can trigger short‑term selling even though the miss was small. EPS miss article
• Negative Sentiment: Profitability metrics remain thin: revenue beat ($110.12M vs est. $103.37M) but net margin was only 0.57% and return on equity was negative, highlighting operating/leverage concerns that may limit multiple expansion. Earnings summary/press release

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.