ServiceNow, Inc. $NOW Shares Bought by Brown Brothers Harriman & Co.

Brown Brothers Harriman & Co. grew its stake in ServiceNow, Inc. (NYSE:NOW) by 5,344.1% during the third quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 125,269 shares of the information technology services provider’s stock after purchasing an additional 122,968 shares during the quarter. Brown Brothers Harriman & Co. owned approximately 0.06% of ServiceNow worth $115,283,000 as of its most recent filing with the SEC.

Several other large investors have also modified their holdings of the stock. Vanguard Group Inc. increased its holdings in ServiceNow by 1.6% in the third quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock valued at $18,599,709,000 after buying an additional 315,861 shares during the last quarter. State Street Corp lifted its holdings in ServiceNow by 1.7% during the 2nd quarter. State Street Corp now owns 9,323,619 shares of the information technology services provider’s stock worth $9,585,426,000 after buying an additional 154,307 shares during the last quarter. Norges Bank bought a new position in ServiceNow during the 2nd quarter worth approximately $2,589,235,000. Alliancebernstein L.P. grew its position in shares of ServiceNow by 10.2% in the 2nd quarter. Alliancebernstein L.P. now owns 1,910,078 shares of the information technology services provider’s stock worth $1,963,713,000 after acquiring an additional 177,392 shares in the last quarter. Finally, Invesco Ltd. increased its holdings in shares of ServiceNow by 6.8% in the 2nd quarter. Invesco Ltd. now owns 1,772,165 shares of the information technology services provider’s stock valued at $1,821,927,000 after acquiring an additional 113,498 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced new AI partnerships (Aiva Health, Cohesity, Prismforce) aimed at regulated, mission‑critical workflows (healthcare bedside voice AI, resilient data agents, workforce intelligence). These deals support revenue diversification into regulated verticals and bolster ServiceNow’s enterprise AI positioning. ServiceNow AI Partnerships Test Mission Critical Role In Regulated Workflows
• Positive Sentiment: A Seeking Alpha piece argues ServiceNow’s enterprise “stickiness” and embedded workflows should protect recurring revenue after AI integration, supporting a longer‑term view on retention and upsell potential. ServiceNow: Enterprise Stickiness Will Not Be Threatened After AI Integration
• Neutral Sentiment: Vendors across identity verification are moving into high‑assurance solutions—an adjacent trend that could increase demand for secure, regulated workflow platforms but also brings new competitors and standards to navigate. Vendors push deeper into high assurance identity verification
• Neutral Sentiment: Analysis highlighting Salesforce’s data moat underscores competitive pressures in enterprise workflow software—an industry context investors watch when sizing ServiceNow’s defensibility versus larger incumbents. Biel: Salesforce’s transaction data gives it real competitive protection
• Negative Sentiment: An investor letter from Emerald Wealth Partners flagged AI disruption concerns specifically hurting ServiceNow, signaling that some institutional investors are trimming exposure amid uncertainty over how AI will alter demand and margins. AI Disruption Concerns Hurt ServiceNow (NOW)
• Negative Sentiment: ServiceNow CEO Bill McDermott warned that AI agents could materially change labor markets and corporate hiring/cost dynamics—comments that reinforce investor worries about demand volatility and cost‑cutting cycles across customers. AI agents could easily send college grad unemployment over 30%, ServiceNow CEO says
• Negative Sentiment: Sector weakness showed in UiPath’s post‑earnings drop, illustrating how AI fears and execution misses can depress multiples across automation and workflow software — a headwind for ServiceNow’s valuation in the near term. UiPath Stock Drops After Earnings. Why the Software Play Can’t Outrun AI Fears.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 16,237 shares of company stock valued at $1,697,162 in the last quarter. Corporate insiders own 0.34% of the company’s stock.

Analyst Ratings Changes

Several brokerages recently issued reports on NOW. The Goldman Sachs Group set a $216.00 price objective on ServiceNow in a research note on Monday, February 2nd. BTIG Research reissued a “buy” rating and set a $200.00 target price on shares of ServiceNow in a report on Thursday, January 29th. TD Cowen reduced their price target on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a research report on Thursday, January 29th. BNP Paribas Exane decreased their price target on shares of ServiceNow from $186.00 to $120.00 and set a “neutral” rating for the company in a report on Thursday, January 22nd. Finally, Cantor Fitzgerald reaffirmed an “overweight” rating and set a $200.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, six have assigned a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $192.06.

ServiceNow Stock Up 0.5%

ServiceNow stock opened at $113.51 on Friday. The company has a 50-day simple moving average of $119.25 and a 200-day simple moving average of $155.36. The firm has a market capitalization of $118.73 billion, a P/E ratio of 68.05, a P/E/G ratio of 1.91 and a beta of 0.99. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating the consensus estimate of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same period last year, the firm posted $0.73 EPS. As a group, equities analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.